© Copyright 2018
Baker Street Advertising
January 29, 2018
Brian Bacino

The Valentines Sale

By:

Did you know only 54% of Americans celebrated Valentine’s Day last year? That’s down 10% vs. 2007.

Did you know that 41% of people “dread Valentine’s Day”?

Our Behavioral Economist, Howie Leibach, did. And what he discovered drove the brief for this year’s Northern California Honda Dealer’s Valentine’s Day promotional event: There are a lot of things that women do not want for Valentine’s Day, and frankly, what they do want, they are happy to get for themselves.

“Lunch Date” :30

To bring this discovery to life, we brought in Best Selling author of “Otherwise Engaged” and Baker Street Irregular, Suzanne Finnamore, who teamed up with BSA Design Director, Ken Woodard, to craft the perfect voice. It’s authentic. It’s real. (Actually, the first draft was a little too real for Prime Time TV!) We also enlisted Director of Photography, Svetlana Cvetko, to create an elegant film look blending beauty and strength. Finally Umlaut Editor, Jessica Congdon, gave “Lunch Date” the perfect final touch.

The Valentines Monologues:

“Guess What I Want” :30

“Please and Thank You” :30

Using the Interrotron, a camera rig that helps the director make eye contact with the subject while looking directly into the camera lens, we were able to get beautiful authentic performances as Suzanne asked our women what they really wanted, and even more humorously, what they didn’t want for Valentine’s Day. And Rough House Editor, Penny Krueger, found just the right answers.

Baker Street Advertising Credits:
President: Jack Boland
Chief Creative Officer: Brian Bacino
Chief Strategy Officer: Don Donovan
Copywriter: Suzanne Finnamore
Design Director: Ken Woodard
Producer: Brody McHugh
Social Media Video Editor: Harrison Chapman
Creative Manager: Lesly Pyle
Senior Strategist: Howie Leibach
Group Account Director: Dan Nilsen
Account Supervisor: Christine Rodriguez
Senior Account Executive: Megan Boland
Senior Account Executive: Lisa Coonts
Media Director: Glenn Yajko
Media Broadcasting Supervisor: Sheila Taylor
Media Supervisor: Jena Benzel
Senior Broadcast Buyers: Shelly Kalianis/Cel Vital Bella

“Lunch Date” Production Credits:
Film Director: Brian Bacino, Baker Street Advertising
Executive Producer: Mark Dwyer, Dwyer Films
Director of Photography: Svetlana Cvetko
Production Manager: Jon Bowden
Production Coordinator: Mack Thomas
Editor: Jessica Congdon, Umlaut Post Production
Colorist/Graphics: Ivan Miller, Umlaut Post Production
Post & Graphics Producer: Nick Brown, Umlaut Post Production
Audio Mixer: Andy Greenberg, One Union Recording

“The Valentines Monologues” Production Credits:
Film Director: Suzanne Finnamore/Brian Bacino, Baker Street Advertising
Executive Producer: Mark Dwyer, Dwyer Films
Director of Photography: Svetlana Cvetko
Assistant Director: Harrison Chapman, Baker Street Advertising
Production Manager: Jon Bowden
Production Coordinator: Mack Thomas
Editors: Penny Krueger, Rough House Editorial
Graphics: Eric Stafford, Rough House Editorial
Post Producer: James Hagedorn, Rough House Editorial
Colorist: Roger Krakow, Rough House Editorial
Audio Mixer: Andy Greenberg, One Union Recording

Brian Bacino, Creative Chief B2, Data Analytics, Honda, Uncategorized

December 27, 2017
Brian Bacino

Honda’s Delicious End to Happy Honda Days

By:

Smell that? That’s not just the smell of Honda’s tasty new Gingerbread spokesman, it’s also the scent of an altering national mood.

“Gingerbread Man” :30 TV Commercial

Our Behavioral Economist, Howie Leibach, detected something in the air this holiday season. People are so exhausted by political issues and global concerns, they are in no mood for anyone trying to sell them something. You probably noticed how many advertisers responded with heart-warming holiday messages, whose connection to a brand promise was at times tenuous. We however had a job to do: We were tasked with creating urgency, in the face of an agitated National mood, for the final days of Honda’s biggest national sales event.

So our content creators dreamt up this holiday fantasy where a Gingerbread Man, trying to avoid being eaten, heads to the Honda dealer for an escape ride. And luckily there’s just a few days left!

Awesome! Urgent yet fun and fanciful. The only problem was it required a full-film shoot plus character development plus CG animation and we only had a month to make it.

That’s when our mighty producers and account peeps squeezed enough time out of our schedule to pull off the Holiday miracle. Then our other-worldly talented friends at Bent, especially animation director and karaoke killa, Josh Cox, helped us create the perfectly baked, high anxiety, Woody Allen inspired Gingerbread Man. Of course before we turned our delicious little friend into a TV star and internet sensation complete with life-size POP and digital assets, we had to find just the right guy. You can see how tough that was in the “lost casting sessions” videos created by our own Harry Houdini Chapman.

“Gingerbread Man Auditions” Social Media Video 1

“Gingerbread Man Auditions” Social Media Video 2

The Gingerbread Man also made an appearance at our annual Baker Street “Santa Stealing” Party.

This was Baker Street at its best: data, insight, creativity, execution, tremendous hustle, and I bet you’ve seen it out there in the market ’cause our media squad rules, for the win.

Baker Street Advertising Credits:
President: Jack Boland
Chief Creative Officer: Brian Bacino
Chief Strategy Officer: Don Donovan
Copywriter: Michael Williams
Art Director: Sarah Inglis
Producer: Brody McHugh
Social Media Video Editor/Copywriter: Harrison Chapman
Social Media Animator: Xavier Li
Creative Manager/Social Media Copywriter: Lesly Pyle
Senior Strategist: Howie Leibach
Group Account Director: Dan Nilsen
Account Supervisor: Christine Rodriguez
Senior Account Executive: Megan Boland
Senior Account Executive: Lisa Coonts
Media Director: Glenn Yajko
Media Broadcasting Supervisor: Sheila Taylor
Media Supervisor: Jena Benzel
Senior Broadcast Buyers: Shelly Kalianis/Cel Vital Bella

Production Credits:
Director: Brian Bacino, Baker Street Advertising
Executive Producer: Jed Mortenson, Waypoint Films
Director of Photography: Kevin Emmons
Line Producer: Kevin Hayes
Colorist: Roger Krakow, Rough House Editorial
Audio Mixer: Andy Greenberg, One Union Recording

Animation Production Credits:
Animation Director: Joshua Cox, Bent Image Lab Partner/Executive Producer: Ray DiCarlo, Bent Image Lab
Producers: Brianna Vitale, Bent Image Lab
Editor: Brent Heise, Bent Image Lab

Brian Bacino, Creative Chief B2, Holiday Advertising, Honda, Uncategorized

December 11, 2017
BSA

OUR HOLIDAY WISH FOR YOU

By:

WHATEVER YOU CHASE

THROUGHOUT THE YEAR

WE HOPE YOU CHILL

WITH HOLIDAY CHEER

Baker Street Advertising has made a donation to Bloom Marin and The Hanna Boys Center, honoring our good friends and partners in 2017.

Shot on i-Phone at Stinson Beach.

Special thanks to Eric Stafford, Rough House Editorial and POZ the Cockapoo.

Baker Streeters, Uncategorized

December 5, 2017
Brian Bacino

WOW WE WON – W3 WEB AWARDS

By:

Baker Street just won a Gold and Silver in the prestigious 2017 W3 Awards, recognizing the power of web creativity. We won Gold for our SF Giants interactive story, “Orange Fridays,” part of our 4-part digital film series for the Giants. And we won Silver for our very own website, BakerStAdvertising.com.

“Orange Fridays” Interactive Film

Our Giants Client challenged us to create innovative content for their social channels and we delivered the triple W win with this interactive campaign that showed Giants fans they can experience many different flavors of Giants games depending on the day of the week.

“We Are Sundays” Interactive Film

“Two for Tuesdays” Interactive Film

“Day Baseball” Interactive Film

Credits: SF Giants
Larry Baer, President/CEO
Staci Slaughter, EVP, Communications and Senior Advisor to the CEO
Mario Alioto, EVP, Business Operations
Danny Dann, VP, Marketing & Advertising
Paul Hodges, VP, SFG Productions
Bryan Srabian, VP, Brand Development and Digital Media
Becky Biniek, Digital Media Manager
Kara Gilmore, Marketing and Advertising Project Manager

Giants Video Credits: Baker Street Advertising
President: Jack Boland
Chief Creative Officer/Copywriter: Brian Bacino
Chief Strategy Officer: Don Donovan
Copywriter: Robert Leon
Art Directors: Ken Woodard/Jason Wong
Interactive/Cinemagraph Art Director: Xavier Li
Producer: Brody McHugh
Creative Manager/Script Supervisor: Lesly Pyle
Senior Strategist: Howie Leibach
Account Supervisor: Nick Spillner
Senior Account Executive: Juliana King

SF Giants Video Production Credits
Director: Brian Bacino, Baker Street Advertising
Executive Producer: Mark Dwyer, Dwyer Productions
Director of Photography: Cliff Traiman, Little Giant Lighting & Grip
Line Producer: Jon Bowden
Editor: Alan Chimenti, Ntropic Editorial
ECD/Founder: Nate Robinson, Ntropic Editorial
Post Producer: Emily Avoujageli & Danielle Cheifetz, Ntropic Editorial
VFX Director: Aaron Vasquez, Ntropic Editorial
VFX Artists: Ethan Chang & Miguel Diaz-Rivera, Ntropic Editorial
Colorists: Chris Martin, Nick Sanders, & Kristy Navarro, Ntropic Editorial
Graphics Artist: Erica Poat, Ntropic Editorial
Flame Artist: Mark Everson & Todd Hemsley, Ntropic Editorial
Junior Flame Artist: Jerome Knight, Ntropic Editorial
Rotoscoping Producer: John Mendaros​, Ntropic Editorial
Rotoscoping Artists: Roel Elaco, Jun dela Pena, Alfred Ilagen, Ntropic Editorial
Post Assistants: Gillen Burch & Yvonne Pon​, Ntropic Editorial
Audio Mixer: Andy Greenberg, One Union Recording

*****

BakerStAdvertising.com snares Silver.

One of our biggest accomplishments of 2017 was the optimization of our new Baker Street website. A labor of love spearheaded expertly by our Writer/Creative Manager/Super Star, Lesly Pyle and our Design Director, Ken Woodard, our site stylishly displays our process, our work and our people, and we are very proud of them all.

BSA Website Credits:
President: Jack Boland
Chief Creative Officer/Copywriter: Brian Bacino
Chief Strategy Officer: Don Donovan
Art Directors: Ken Woodard/Brian Powers/Lesly Pyle
Copywriter/Digital Producer/Site Admin: Lesly Pyle
In-House Video Editors: Harrison Chapman, Jane Goodwin-Bell
Video Editors: Michael Pickman-Thoon, Eric Stafford, Rough House Editorial
Senior Strategist: Howie Leibach
Web Developer/UX UI Design: Scott Johnson/Jen Marek/Eric Lindsey, ThunderBeast

Brian Bacino, Creative Chief B2, Digital Marketing, SF Giants, Sports, Sports Marketing, Uncategorized

October 25, 2017
Brian Bacino

NorCal Honda Takes on Millennials

By:

#Millennials #and #Adulting

While developing work for Honda’s latest campaign, targeted toward younger car buyers, we discovered The Holy Grail of Millennial Marketing Secrets:

Millennials are young humans!!!

There it is. We shared our billion bitcoin secret.

We also created a campaign that taps into a powerful life stage our 20-something target is experiencing: “Adulting” — that moment when you find yourself, for the first time, doing very grownup things. And to break through the skepticism, millennials have toward slickly-prepared advertising, we enlisted Bent Image Lab to create a look that seems to be homemade and organic, yet jumps from the small mobile screen with cutting edge technology. By the way, Millennials would hate that last sentence.

Web Videos

“Civic Reasons” :30

“Speed vs Space” :30

“Iceberg” :30

“Run The World” :30

Baker Street Advertising Credits:
President: Jack Boland
Chief Creative Officer: Brian Bacino
Chief Strategy Officer: Don Donovan
Copywriters: Brian Bacino/Robert Leon/Sarah Inglis/Bob Dorfman/Lesly Pyle
Art Directors: Sarah Inglis/Ken Woodard
Producers: Julie Costanzo/Brody McHugh/Lauren Finerman
Senior Strategist: Howie Leibach
Group Account Director: Dan Nilsen
Account Supervisor: Christine Rodriguez
Senior Account Executive: Megan Boland

Production Credits:
Directors: Soloman Burbridge, Joshua Cox and Rob Shaw, Bent Image Lab
Partner/Executive Producer: Ray DiCarlo, Bent Image Lab
Executive Producer: Anthony Greene, Bent Image Lab
Producers: Brianna Vitale/Gabi Villasenor, Bent Image Lab
Sound Engineer: Lance Limbocker, Limbocker Studios

Brian Bacino, Creative Chief B2, Data Analytics, Digital Marketing, Honda, Uncategorized

October 15, 2017
Brian Bacino

Hanna Boys Center. Truly making a difference.

By:

We were blessed with the opportunity to help the Hanna Boys Center of Sonoma spread their proven approach to helping at-risk teens. Everyone who touched this project echoed the same sentiment: man, it’s nice to work on something that is truly making a difference. Thanks to all involved.

Our web video for the Hanna Boys Center tells the true story of a Hanna student who overcame enormous obstacles to become a successful, productive adult, thanks to the Hanna Boys Center.

Our film shows how Hanna’s unique approach to caring for troubled kids really works. Hanna doesn’t ask, “what’s wrong with this kid?” They ask, “what happened to this kid?” And how the committed staff handles the kids from that pivotal philosophical belief is why the Hanna Way is worth spreading. We hope our film helps to do just that.

Cinematographer, Cliff Traiman, generously provided his clever camera work to create a seamless journey, falling at first into a future of despair, but thanks to Hanna, changes direction and soars toward hope. Special thanks to Beast editorial who refused payment for their brilliant post. That’s giving back, man.

Client Credits:
Brian Farragher, M.B.A., Chief Executive Officer
Chris Jones, Chief Development Officer
Christy Kenyon, Director of Marketing & Communications

Baker Street Advertising Credits:
President: Jack Boland
Chief Creative Officer: Brian Bacino
Chief Strategy Officer: Don Donovan
Copywriters: Brian Bacino/Sara Alterman
Art Director: Sarah Inglis
Producer: Brody McHugh
Creative Manager/Script Supervisor: Lesly Pyle
Senior Strategist: Howie Leibach
Account Supervisor: Nick Spillner
Senior Account Executive: Juliana King

Production Credits:
Directors: Harrison Chapman/Sarah Inglis, Baker Street Advertising
Director of Photography: Cliff Traiman, Little Giant Lighting & Grip
Editor: Doug Walker, Beast Editorial
Founder: Jon Ettinger, Beast Editorial
Producer: Vickie Sornsilp, Beast Editorial
Gaffer: Vincent Wrenn
Key Grip: Damian Lucas
1st AC: Deidre Locklear
Sound: Rod Hartzog

Brian Bacino, Creative Chief B2, Uncategorized