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Baker Street Advertising
December 16, 2013

From the Desk of the Creative Chief: USF Athletics

By:

Aim Higher

The University of San Francisco asked Baker Street to create a unique campaign expression for the Athletic Department — a fresh rallying cry–that supported the university’s overall academic mantra: “change the world from here”.

Our “Aim Higher” campaign reminds student athletes and fans that USF always strives to win, but only the right way — that means with outstanding sportsmanship, academic excellence, and high character. We want everyone to know that even though USF has a successful athletic program, there really is more to it than just winning.

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For our latest campaign execution we shot USF athletes on the Red Epic camera in super slow motion. A haunting track created by Aaron Robinson of Ntropic, featuring vocalist Emily Nelson, accompanies the student athletes as they rise through the air. The point of this spot was to express the Aim Higher ideal and introduce the Dons new mobile app.

Click below to view the spot.

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credits:

Director: Brian Bacino
DP: Clay “by the Bay” Kempf
Production Company: Evolve Media
Executive Producer: Tommy Maples
Producer: Trevor Dudeck
Editors: Oscar Bucher & Satva Leung
Music: Aaron Robinson feat. Emily Nelson
Color: Spy Editorial
Steadicam: Matt Straus
Gaffer/Grip: Scott Keenan
AC / DIT: Karl Mollohan
VFX Artist: JT Bruce

Chief Creative Officer: Brian Bacino

Copy Writer/Creative Director: Bob Dorfman

Art Director/Creative Director: Corey Stolberg

President: Jack Boland

Account Executives: Dan Nilsen and Gloria Birch

Brian Bacino, Creative Chief B2, Sports

December 10, 2013
Brian Bacino

From the Desk of the Creative Chief: Fight Hunger Bowl

By:

Big Time College Football Hits SF  aka… Fight Hunger – Pummel Yuppies.

People fight hunger in different ways. For the Fight Hunger Bowl, we channeled the spirit of Terry Tate Office Linebacker, and created a hilarious pair of spots featuring obnoxious San Francisco yuppies getting pummeled by a Big Time college football player.

Click below to watch the first spot.

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The Fight Hunger Bowl is a charitable effort where every ticket sold generates two meals for needy Bay Area folks.  So we try to get a lot for very little… enter the Baker Street Players, our good friends at Dwyer Productions, a surprisingly talented Client staff, two super tough stunt men, and ex Stanford standout big Mike McLaughlin.

Click below to watch the second spot.

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Director: Brian Bacino

Executive Producer: Mark Dwyer

Director of Photography: Cliff Traiman

Stunt coordinator: Tony Vella

Stunt Man and Phone Conversationalist : Travis Myers

Stunt Man and Bike Enthusiast: Daniel Hernandez

Barista: Chris Prieto

Producer: Brody McHugh

Production: Dwyer Productions

Post Production: Samplistic Media

Editor: Michael Rosen

Chief Creative Officer: Brian Bacino

Copy Writer/Creative Director: Bob Dorfman

Art Director/Creative Director: Corey Stolberg

President: Jack Boland

Group Account Director: Dan Nilsen

Account Executives: Whitney Randolph and Gloria Birch

Brian Bacino, Creative Chief B2, Fight Hunger Bowl, Sports