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That just happened.

The San Francisco Giants not only shocked the world again, but they kept us busy all through October — and happily celebrating most of November. So now on the eve of starting all over again for the 2015 season, we look back and share our Orange October digital, print, and outdoor efforts.

A special thanks and giant ups to photographer Brad Mangin whose genius inspired and often lensed the work of this year’s campaign. (

As the SF Giants leveled each impossible challenge, we stayed busy stirring the particles and stoking the mojo with our multi-platform social media pep rally.

Can’t wait to do it again.

Social Media Campaign:  

As a new story evolved daily throughout the post season, so did our presence in the Socialsphere. Here’s our Facebook, Twitter and Instagram campaign from Game 1 of the NLDS through Game 7 of the most Classic of Falls.

9.30.14 Post: If you had to win 1 game in enemy territory, you might as well send up an 18-game winner with a 2.98 era, a devastating left-handed slider, and the ability to fix the team bus if it breaks down on the way to PNC Park from the hotel: Suffice it to say, we at Baker Street are #Madbumbelievers!
(Photo by Brad Mangin.)


10.3.14 Post: Yes, yes, yes…%$&-ing yes! #OrangeOctober #OctoberTogether #SFGiants (Pence Photo by Brad Mangin.)


10.4.14 Post: Even though he’s out of the lineup, he’s still in it. #OrangeOctober #OctoberTogether #SFGiants (Photos by Brad Mangin.)


10.6.14 Post: You can feel it in the air. It’s Panda Time. Let the big bear eat! #OrangeOctober #OctoberTogether #SFGiants (Panda Photo by Brad Mangin.)


10.7.14 Post: Looking for the Beast to pull a Willis Reed at any moment. #OrangeOctober #OctoberTogether #SFGiants (Morse Photo by Brad Mangin.)


10.7.14 Post: Start the chainsaw! GRRRRRRR! #RallyVogey #OctoberTogether #BSABelieves (Photo by Brad Mangin.)


10.8.14 Post: Back against a wall? Who ya gonna call? #PenceVsFenceNoContest #OctoberTogether #OrangeTogether #SFGiants


10.14.14 Post: Stick Together. #OctoberTogether (Panda Photo by Brad Mangin.)


10.15.14 Post: Start the chainsaw. #OctoberTogether #RallyVogey (Posey Photo by Brad Mangin.)

The Embarcadero

10.16.14 Post: Bring’n Giant Game 5 Vibe. #OctoberTogether (Photo by Brad Mangin.)


10.17.14 Post: “Saddle the HeII up! We’re burning it down!!!” #OctoberTogether #BurnItDownTogether


10.21.14 Post: Live from KC: Madness. One Step Beyond. #OctoberTogether


10.22.14 Post: Are you ready to get peaved in KC? #OctoberTogether


10.24.14 Post: Tonight Live from AT&T Park: “Huddy and the Killer P’s.” #OctoberTogether  (Posey Photo by Brad Mangin.)


10.25.14 Post: 2014 World Series Game 4. #OctoberTogether


10.26.14 Post: 2014 World Series Game 5. #OctoberTogether


10.28.14 Post: Our bet is Peavy starts cussing during the National Anthem. #OctoberTogether


10.29.14 Post: Hudson to Lopez to Bumgarner to Affeldt to Romo to Casilla to Market Street. #OctoberTogether


Print Campaign:  

We believed it would happen, even before it did. Our team worked feverishly to create congratulatory print ads in anticipation of our third World Championship in five years. We cheered proudly when Panda caught that fly for the last out. And again when these came out in the San Francisco Chronicle.

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A detail of the epic journey from the print ad above. Because, well, you’re gonna want to read this. (Click to zoom.)

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OOH Campaign:  

When we create postseason outdoor, we have no idea what fate has in store for the Giants. So we create messages that endure no matter what the outcome of the postseason.

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President: Jack Boland

Chief Creative Officer/CW: Brian Bacino

Chief Strategy Officer: Don Donovan

Lead AD/Designer: Carrie Ammermann

AD: Sarah Inglis

CD/CW: Bob Dorfman

CW/Copyeditor: Robert Leon

Account Management: Viviana Bustillo-Aruca

Print Production: Jeff Teator

Social Content Manager/CW: Lesly Pyle