© Copyright 2017
Baker Street Advertising
June 8, 2016
Robert León

Ask Any Honda Driver 2.0


In the second year of our testimonial campaign, we found an even more colorful cast of characters. From a college professor who designs sci-fi and fantasy costumes from scratch, to a young woman with an incredible survival story with a drunk driver, to a traffic cop who used to race his Hondas, all our stories were 100% unscripted. By letting our stars speak from the heart, it made for some great unexpected moments. But don’t take our word for it. See for yourself.

Click on the image below to see the full-length stories.


And see the :30 TV commercials here:

Laura’s Story :30

Amanda’s Story :30

Sommer’s Story :30

Jan’s Story :30

Connie and Jeanne’s Story :30

Credits, Baker Street Advertising:

Chief Creative Officer: Brian Bacino
President: Jack Boland
Chief Strategy Officer: Don Donovan
Copywriter: Robert Leon
Art Director: Sarah Inglis
Producer: Brody McHugh
Creative Manager: Lesly Pyle
Group Account Director: Dan Nilsen
Account Supervisor: Christine Rodriguez
Account Executive: Lisa Coonts

Credits, Production:

Director: Brian Bacino, Baker Street Advertising
Producer: Jed Mortenson, Waypoint Films
DP: Kevin Emmons
ECD: Nathan Robinson, Ntropic
Editor: Alan Chimenti, Ntropic
Assistant Editor: Gillen Burch, Ntropic
Lead Flame Artist: Steve Zourntos, Ntropic
Lead Flame Artist: Ntropic, Matt Tremaglio
Flame Assistant: Yvonne Pon, Ntropic
Senior Producer/Head of Production: Emily Avoujageli, Ntropic
Audio Mixer: Andy Greenberg, One Union

Honda, Robert Leon, Uncategorized

June 2, 2016
Bob Dorfman

Who You Like In The NBA Finals: Nike or Under Armour?


Screen Shot 2016-06-02 at 1.03.45 PM
The 2016 NBA Finals pits the Golden State Warriors against the Cleveland Cavaliers in a much-anticipated rematch of last year’s Finals, won by the Warriors. But there’s another big-time battle happening in this series. The shoe-off between Nike and Under Armour. Athletic apparel giant Nike recently signed Cleveland’s king, LeBron James, to a lifetime endorsement deal. But up-and-comer Under Armour has on their team the Warriors’ Stephen Curry, the NBA’s MVP the last two years, and the game’s most thrilling player since Michael Jordan. Who’s going to win the merchandise match-up?

I recently offered up my opinion in a story for CBS News:


Dorfman on Sports, Sports, Sports Marketing, Uncategorized