Once upon a time, the end of school was the greatest moment of the year.
The feeling of freedom, no more teachers, no more homework…cue the Alice Cooper!
Unless of course you’re a parent, then the end of school means the beginning of dealing with your little darlings 24/7.
This classic dichotomy of emotions between kids and parents at the end of the school year drives this month’s Honda Start Your Summer sales event.
TV, online, POP, and social media videos have fun with kids and parents and the brilliant deals available on Hondas.
Enjoy, be you kid or parent.
Credits, Baker Street Advertising:
President: Jack Boland
Chief Strategy Officer: Don Donovan
Chief Creative Officer (TV/Print/Social): Brian Bacino
Art Director (TV/Print/Web/Social): Corey Stolberg
Copywriter (TV/Print/Web/Social): Bob Dorfman
Producer (TV): Brody McHugh
Copywriter (Social): Lesly Pyle
Cameraman/Editor (Social): Harrison Chapman
Group Account Director: Dan Nilsen
Senior Account Executive: Megan Boland
Production (Print): Jeff Teator
Credits, TV Production:
Director, Brian Bacino, Baker Street Advertising
Executive Producer, Mark Dwyer, Dwyer Productions
DP: Kevin Emmons
Editor: Michael Pickman-Thoon, Rough House Editorial
Colorist: Roger Krakow, Rough House Editorial
Post Producer: Todd Lindow, Rough House Editorial
Motion Graphics: Eric Stafford, Rough House Editorial
Audio Engineer: Andy Greenberg, One Union
The University of San Francisco asked Baker Street to create a unique campaign expression for the Athletic Department — a fresh rallying cry–that supported the university’s overall academic mantra: “change the world from here”.
Our “Aim Higher” campaign reminds student athletes and fans that USF always strives to win, but only the right way — that means with outstanding sportsmanship, academic excellence, and high character. We want everyone to know that even though USF has a successful athletic program, there really is more to it than just winning.
For our latest campaign execution we shot USF athletes on the Red Epic camera in super slow motion. A haunting track created by Aaron Robinson of Ntropic, featuring vocalist Emily Nelson, accompanies the student athletes as they rise through the air. The point of this spot was to express the Aim Higher ideal and introduce the Dons new mobile app.
Click below to view the spot.
Director: Brian Bacino
DP: Clay “by the Bay” Kempf
Production Company: Evolve Media
Executive Producer: Tommy Maples
Producer: Trevor Dudeck
Editors: Oscar Bucher & Satva Leung
Music: Aaron Robinson feat. Emily Nelson
Color: Spy Editorial
Steadicam: Matt Straus
Gaffer/Grip: Scott Keenan
AC / DIT: Karl Mollohan
VFX Artist: JT Bruce
The texting takeover continues. Being back in San Francisco, around people my age, has shed a new light on how reliant the youth of America have become on texting. I was in Germany all fall, where I had a phone that cost 1 per text, which, needless to say, far exceeds the value of a couple of LOLs,or anything that cant be communicated the old-fashioned way. That is to say, by actually talking. In Philadelphia, I was surrounded by a less text-savvy crowd, so it wasnt until I came back to the Bay that I realized again how prominent texting culture has become.
Personally, Ive never been a huge fan of texting. Ill text someone when the subject matter is too short to warrant a phone call, but Ive found that organizing plans or checking in is far more efficient with merely a phone call. But I acknowledge that how someone uses his or her phone is a personal choice, and they can do as they please with their cellular device. I just have noticed that amid the mobile takeover, some pretty basic human functions have seemingly been tossed out the window. In just the first week home, Ive seen more instances of people blocking out the real world to be one with their phone than I have in the past nine months. On Tuesday, I witnessed a man walk into a stop sign that he failed to notice because he was sending out a (presumably) urgent text. You might think texting while walking sounds like a joke. TWW is anything but. Last Saturday, while picking up groceries, I happened to look inside a restaurant I was passing by, and saw a young couple sitting across from each other, looking down at their phones. I stopped and watched them for a few minutes, and throughout the duration of my time observing, they never once picked up their heads and gave each other any kind of recognition.