© Copyright 2017
Baker Street Advertising
April 13, 2017
Brian Bacino

Siempre Contigo Campaign 2017

By:

Human truths have a universal language.
Brand truths are the ultimate message.

These two principals are the cornerstone of one of Baker Street’s most powerful and influential campaigns ever imagined for our NorCal Honda client. It also happens to be our Hispanic effort, “Siempre Contigo,” which means “Always with You.”

This year’s campaign features four new stories that proclaim with emotion and authenticity that Honda is always there for life’s special moments, thanks to its legendary dependability.

:30 TV Spot: “Checklist”

:30 TV Spot: “Lunchbox”

:30 TV Spot: “Firefighter”

:30 TV Spot: “Lion”

In-Store Signage

Our fabulous husband and wife photography team, the Conroys, also captured these moments beautifully for our suite of POP and digital efforts.

Free-Standing Floor Signs

In-Dealership Posters

Baker Street Advertising Credits:
Chief Creative Officer: Brian Bacino
President: Jack Boland
Chief Strategy Officer: Don Donovan
Copywriters: Claudio Martinez-Valle/Robert Leon
Art Director: Ken Woodard
Producer: Brody McHugh
Creative Manager/Lion Double: Lesly Pyle
Senior Strategist: Howie Leibach
Group Account Director: Dan Nilsen
Account Supervisor: Christine Rodriguez
Senior Account Executive: Megan Boland

Production Credits:
Director: Brian Bacino, Baker Street Advertising
Executive Producer: Jed Mortenson, Waypoint Films
Director of Photography: Kevin Emmons
Line Producer: Kevin Hayes
Editor: Alan Chimenti, Ntropic Editorial
Post Producer: Danielle Cheifetz, Ntropic Editorial
Colorists: Chris Martin & Nick Sanders, Ntropic Editorial
Graphics Artist: Erica Poat, Ntropic Editorial
Flame Artist: Mark Everson, Ntropic Editorial
Assistant Editor: Gillen Burch, Ntropic Editorial
Audio Mixer: Andy Greenberg, One Union Recording

Photography Credits:
Jessica Tanzer Conroy and Alexx Conroy, Conroy Tanzer Photographic Services

Brian Bacino, Honda

February 15, 2017
Brian Bacino

An Unprecedented Presidents Day

By:

“Did you hear the Presidents’ news?”
“Ya. It’s Unprecedented.”

That’s the premise of our new TV commercial and internet films for NorCal Honda’s Unprecedented Presidents Day Sale.

:30 Unprecedented Presidents Day TV Spot

Our Honda Presidential Icons are back by popular demand and this time find themselves talking politics in a diner. At least that’s what it seems like they are discussing in this surreal spot that begins like a scene out of Pulp Fiction before revealing George Washington and Abe Lincoln having pancakes and bacon and chewing the fat about the unprecedented president news. Of course, the news turns out to be unprecedented deals on new Hondas.

Subsequent internet films drop in on the First and Sixteenth Presidents as they get their groove on in a new Civic and see how many Potuses they can put in the back of a CR-V. Fun stuff created on the fly at our TV shoot by our in-house crew, Lesly Pyle and Harrison Chapman.

“10-Speaker Sound System” Social Video

“160-Watt Man Bun” Social Video

Baker Street Advertising Credits:
Chief Creative Officer: Brian Bacino
President: Jack Boland
Chief Strategy Officer: Don Donovan
Copywriters: Brian Bacino/Lesly Pyle
Art Directors: Corey Stolberg/Jason Wong
Social Animator: Xavier Li
Producer: Brody McHugh
Social Video Cameraman/Editor: Harrison Chapman
Senior Strategist: Howie Leibach
Group Account Director: Dan Nilsen
Account Supervisor: Christine Rodriguez
Senior Account Executive: Megan Boland
Assistant Account Executive: Noah Zepponi

Production Credits:
Director: Brian Bacino, Baker Street Advertising
Executive Producer: Mark Dwyer, Dwyer Productions
Director of Photography: Cliff Traiman, Little Giant Lighting & Grip
Editor/Post Producer: Michael Pickman-Thoon, Rough House Editorial
Colorist: Roger Krakow, Rough House Editorial
CG Artist: Eric Stafford, Rough House Editorial
Audio Mixer: Andy Greenberg, One Union Recording

Brian Bacino, Creative Chief B2, Honda, Presidents' Day Sale, Uncategorized

January 9, 2017
Brian Bacino

Honda Wallet Vacation

By:

As we not so subtly pointed out in our “Almost Over” Happy Honda Days spot, holiday shopping can really put your wallet through the wringer.

That’s why we followed up with the first annual Honda Wallet Vacation Sale. The dream child of art director, Sarah Inglis, and carefully sculpted by the Editorial and FX team at Beast, The Wallet Vacation Sale takes us to an exotic island fantasy where we see nothing but wallets and purses chilling out, thanks to Honda’s unique No Payment for 90 Days offer.

:30 Wallet Vacation TV Spot: Sedan

:30 Wallet Vacation TV Spot: SUV

In-Store Signage

 

Baker Street Advertising Credits:
Chief Creative Officer: Brian Bacino
President: Jack Boland
Chief Strategy Officer: Don Donovan
Art Director: Sarah Inglis
Copywriters: Sarah Inglis/Bob Dorfman/Robert Leon
Social Animator: Xavier Li
Producer: Brody McHugh
Senior Strategist: Howie Leibach
Group Account Director: Dan Nilsen
Account Supervisor: Christine Rodriguez
Senior Account Executive: Megan Boland
Assistant Account Executive: Noah Zepponi

Production Credits:
Executive Producer: Lori Joseph, Beast Editorial & SFX
Producer: Gordon Wittman, Beast Editorial & SFX
VFX Supervisor/CG Artist: Michael, Beast Editorial & SFX
CG Artist: Evan Ryan, Beast Editorial & SFX
Editor: Darren Orr, Beast Editorial & SFX
Color/Online Artist: Matt Trivan, Beast Editorial & SFX
Audio Mixer: Andy Greenberg, One Union

Brian Bacino, Creative Chief B2, Honda, Uncategorized

December 20, 2016
Brian Bacino

2016 Year In Review

By:

2016. Well, that didn’t turn out exactly the way we expected.

Lots of surprises.

Some of them, not so good.

Like not having our beloved SF Giants fulfill their even year prophecy.

But we still had a ton of fun making the work and helped the Giants continue their record-breaking attendance streak. (Click image below to see the 2016 Giants Campaign page.)

And speaking of records, NorCal Honda continued its sizzling pace thanks to a calendar chockfull of sales events, testimonial films and a robust digital and social media effort.

The first series of key frames below is from our “Go Small. Get Big.” campaign. (Click image below to visit the campaign page.) And the second set is from our seasonal sales events.

Plus, we introduced a new social campaign for Acura called “More of a Good Thing,” featuring 3 inspiring stories from NorCal Acura drivers who are making their world a better place.

The Lin’s Story :30

To see the Lin’s full story, click here.

Marshal’s Story :30

To see Marshal’s full story, click here.

The Young’s Story :30

To see the Young’s full story, click here.

So, while 2016 had its fair share of challenges, Baker Street had its fair share of fun making work for our clients and watching their businesses grow. Check it out in our video below, “Baker Streeters Love the Work”:

And, oh yeah, we launched our website. You know, the one you’re on.

Brian Bacino, Creative Chief B2, Honda, SF Giants, Sports, Sports Marketing, Uncategorized

July 15, 2016
Brian Bacino

Honda “Go Small. Get Big.”

By:

It is often said that when it comes to creating advertising and marketing experiences, if you want it Good, Fast, and Cheap — you have to choose 2.
Well, we just destroyed that myth.

SMALL Post 3.Wed.6.8

In just 4 weeks Baker Street identified a key strategic insight, tested its potential lift and created a hard-hitting, visually-stunning campaign for our NorCal Honda Client, spending a fraction of what competitors pay for production. (Of course we nearly killed our producer, Brody McHugh, in the process but she seems to be coming around. So it’s all good.)

During our Discovery process, our Economic Behaviorists, identified a national trend showing many drivers opting for sub compact cars and smaller SUVs and trucks. To take advantage of this trend, and to show off Honda’s legendary line of small and sporty cars, especially the new HR-V, Baker Street quickly created this multi-channel campaign idea that had a field day with forced perspective photography and film. These eye-popping spots show when you Go Small you Get Big time performance, space, and pure fun.
 
HR-V Spot:

 
 Fit Spot:

 
 Civic Spot:

 
 HR-V + Fit Combo Spot:

 
Floor Stand and Banner:
Screen Shot 2016-06-22 at 5.38.20 PM

In-Store Poster:
Screen Shot 2016-06-21 at 1.43.51 PM

Social Posts:
Screen Shot 2016-06-21 at 1.50.12 PM

Screen Shot 2016-06-21 at 1.49.55 PM

Credits, Baker Street Advertising:
Chief Creative Officer: Brian Bacino
President: Jack Boland
Chief Strategy Officer: Don Donovan
Copywriter: Bob Dorfman
Art Director: Corey Stolberg
Producer: Brody McHugh
Senior Strategist: Howie Leibach
Creative Manager/Copywriter (Social): Lesly Pyle
In-House Editor/Cameraman: Harrison Chapman
Group Account Director: Dan Nilsen
Senior Account Executive: Megan Boland
Assistant Account Executive: Noah Zepponi

Credits, Production:
Director: Brian Bacino, Baker Street Advertising
Producer: Jed Mortenson, Waypoint Films
DP: Kevin Emmons
Post ECD: Nathan Robinson, Ntropic
Editor: Alan Chimenti, Ntropic
Colorist: Chris Martin, Ntropic
Assistant Editor: Gillen Burch, Ntropic
Lead Flame Artist: Matt Tremaglio, Ntropic
Flame Artist: Nathan Walker, Ntropic
Senior Designer: Tali Oliver, Ntropic
Design Assistant: Erica Post, Ntropic
Assistant: Yvonne Pon, Ntropic
Senior Producer/Head of Production: Emily Avoujageli, Ntropic
Audio Mixer: Andy Greenberg, One Union

Brian Bacino, Honda, Uncategorized

June 8, 2016
Robert León

Ask Any Honda Driver 2.0

By:

In the second year of our testimonial campaign, we found an even more colorful cast of characters. From a college professor who designs sci-fi and fantasy costumes from scratch, to a young woman with an incredible survival story with a drunk driver, to a traffic cop who used to race his Hondas, all our stories were 100% unscripted. By letting our stars speak from the heart, it made for some great unexpected moments. But don’t take our word for it. See for yourself.

Click on the image below to see the full-length stories.

FBTesti2016_blog_800x400

And see the :30 TV commercials here:

Laura’s Story :30

Amanda’s Story :30

Sommer’s Story :30

Jan’s Story :30

Connie and Jeanne’s Story :30

Credits, Baker Street Advertising:

Chief Creative Officer: Brian Bacino
President: Jack Boland
Chief Strategy Officer: Don Donovan
Copywriter: Robert Leon
Art Director: Sarah Inglis
Producer: Brody McHugh
Creative Manager: Lesly Pyle
Group Account Director: Dan Nilsen
Account Supervisor: Christine Rodriguez
Account Executive: Lisa Coonts
 

Credits, Production:

Director: Brian Bacino, Baker Street Advertising
Producer: Jed Mortenson, Waypoint Films
DP: Kevin Emmons
ECD: Nathan Robinson, Ntropic
Editor: Alan Chimenti, Ntropic
Assistant Editor: Gillen Burch, Ntropic
Lead Flame Artist: Steve Zourntos, Ntropic
Lead Flame Artist: Ntropic, Matt Tremaglio
Flame Assistant: Yvonne Pon, Ntropic
Senior Producer/Head of Production: Emily Avoujageli, Ntropic
Audio Mixer: Andy Greenberg, One Union

Honda, Robert Leon, Uncategorized

October 11, 2015
Brian Bacino

New Hondas For All

By:
The most innovative aspect of our new integrated campaign for Honda is…we made the whole thing up!
Using our proprietary Discovery technique we unearthed a brand new insight that resulted in a brand new sales event targeted to people who were NOT THINKING of a brand new car. We targeted used car shoppers with a remarkable fact: Hondas are currently priced so low, there’s no reason to consider used. Couple that with the psychology of giving your child the safest, most reliable option, and you’ve got yourself a W.

TV Spot 1 “Cannonball” :30


TV Spot 2 “Cheeseburger” :30


 
Social Video 1 “Diving Kid” :10

Social Video 2 “New vs. Used” :10
 

POP:

Screen Shot 2015-11-02 at 12.21.50 PM

Credits, Baker Street Advertising:

President: Jack Boland
Chief Strategy Officer: Don Donovan
Chief Creative Officer (TV/Print/Social): Brian Bacino
Art Director (TV/Print/Web/Social): Corey Stolberg
Copywriter (TV/Print/Web/Social): Bob Dorfman
Producer (TV): Brody McHugh
Behind-The-Scenes Photographer: Lesly Pyle
Editor (Social): Harrison Chapman
Group Account Director: Dan Nilsen
Senior Account Executive: Megan Boland
Production (Print): Jeff Teator

12004123_964756916916216_2387784244411960261_nAbove Water Diver: Rick Pomi (does his own stunts).

Below Water Diver: Harrison Chapman (does whatever it takes to get the shot.)


Credits, TV Production:

Director, Brian Bacino, Baker Street Advertising
Executive Producer, Mark Dwyer, Dwyer Productions
DP: Kevin Emmons
Editor: Michael Pickman-Thoon, Rough House Editorial
Colorist: Roger Krakow, Rough House Editorial
Post Producer: Todd Lindow, Rough House Editorial
Motion Graphics: Eric Stafford, Rough House Editorial
Audio Engineer: Andy Greenberg, One Union

Underwater B-Cam Operator, Harrison Chapman, Baker Street Advertising

Brian Bacino, Creative Chief B2, Honda, Uncategorized

September 28, 2015
Lesly Pyle

What Happened in Vegas

By:

What happens in Vegas, stays in Vegas. Except this: Baker Street Advertising won Agency of the Year at the Internet Marketing Association’s IMPACT15 digital marketing conference.
 
Screen Shot 2015-10-22 at 10.54.40 AM

When two of our leaders were invited to be keynote speakers at IMPACT15 in Las Vegas, we had no idea how far this ride would take us. We were honored to have our President and Founder, Jack Boland, and our Creative Chief, Brian Bacino, reppin’ on the main stage. They presented “Together We’re Giant,” a dive into digital sports marketing, alongside our client Tom McDonald, the SVP of Marketing at the San Francisco Giants.

Screen Shot 2015-10-21 at 4.39.22 PM

And Don Donovan AKA the “Sherlock Holmes of Big Data” AKA our Chief Strategy Officer, presented “Cracking the Code of Big Data” in a breakout session. Other speakers included executives from global behemoths like Barnes & Noble Education, Oracle Data Cloud and Evite. So, yeah, we were already stoked to be a part of it.

Screen Shot 2015-10-21 at 4.39.36 PM
 
But little did we know that more things to celebrate were coming our way. In addition to winning Digital Agency of the Year, Baker Street Advertising also took home four more IMPACT15 trophies — in four distinct social media categories for three of our clients: the San Francisco Giants, Northern California Honda Dealers and Sun-Maid.
 
Baker_Street_IMPACT15_Awards_9.2015
 
Community Engagement Leadership Award

San Francisco Giants: “Big Speech” as seen below:
 

 
Best Use of Twitter
San Francisco Giants: “Together We’re Giant”
 
Facebook Customization Award
Northern California Honda Dealerships: “#AskAnyHondaDriver Testimonial Campaign”
 
YouTube Informational Award
Sun-Maid Raisins: “Snacktivities”
 
Check out the case study videos for the three winners listed above here: http://bakerstadvertising.com/proof/
 
So how do we think it happened?
 
According to BSA Prez Jack Boland: “Our approach to marketing and our mantra is: ‘Discovery. Creativity. Proof.’ From insight to strategically-sound creative to concrete results, winning these awards is a testament to our unique model.”
 
BSA’s Chief Creative Officer, Brian Bacino, adds “This show is about getting results. Which we did, but I also think the judges couldn’t resist falling in love with the creative.”
 
Fellas, your staff agrees. And couldn’t be more excited about it.
 
Here’s a little more info on the Internet Marketing Association (IMA) and IMPACT15:
 
IMPACT15 is a three-day global conference focused on how to get your customer’s attention through innovation.
 
IMA is one of the fastest growing Internet marketing groups in the world, with more than 1,000,000 professional members in fields including sales, marketing, business ownership, programming and creative development. It provides a platform where proven Internet marketing strategies are demonstrated and shared to increase members’ value to their organizations. www.imanetwork.org
 

Accolades, Awards, Brian Bacino, Creative Chief B2, Honda, SF Giants, Sports, Sports Marketing, Uncategorized

September 1, 2015
Brian Bacino

#AskAnyHondaDriver Testimonial Film Series

By:

In the game of happiness, Honda owners are winning. Ironically (perhaps) they are kicking the well-appointed butts of BMW, Audi, and Mercedes drivers in the loving-their-car-as- well-as-their-life department. Besides hearing epic Honda stories, we met the best people on earth. Maybe because an authentic, quality automobile attracts authentic, quality people. See for yourself by viewing our film project here: #AskAnyHondaDriver

FB_coverphoto_Testimonial_800x400_BlogLarge

Credits, Baker Street Advertising:

Chief Creative Officer: Brian Bacino
Senior Copywriter: Robert Leon
Senior Art Director: Sarah Inglis
Producer: Brody McHugh
President: Jack Boland
Chief Strategy Officer: Don Donovan
Group Account Director: Dan Nilsen
Senior Account Executive: Megan Boland

Credits, Production:

Director, Brian Bacino, Baker Street Advertising
Producer, Jed Mortenson, Waypoint Films
DP: Kevin Emmons
Editor: Michael Pickman-Thoon and Leif Salvesen, Rough House Editorial
Colorist: Roger Krakow, Rough House Editorial
Post Producer: Todd Lindow, Rough House Editorial
Motion Graphics and Compositing: Eric Stafford, Rough House Editorial
Assistant Editor and Compressionist: Elijiah Pahati
Audio Mixer: Matt Zipkin, One Union

Brian Bacino, Creative Chief B2, Honda

June 24, 2014
Brian Bacino

2014 July 4 Honda Sales Event

By:

July4Honda Still

Ka-boom! Back by popular demand, our Holiday Hipsters Sammy & TJ returned to action for our explosive July 4th campaign for our Honda clients’ July 4 Honda Sales Event.

You may remember them from last summer, when they were hangin’ ten on the beach. This year, our boys—again played superbly by actors JJ Johnston and Dallas Bryant—make the scene at a smokin’ hot holiday barbecue, where their preoccupation with their beautiful new Hondas lead to a pyrospectacular climax.

We found the perfect setting for this production at the Wind & Oar Boat School, overlooking the Wilamette River in Portland. Under the leadership of Executive Director Peter Crim, this nonprofit organization teaches youth and adults the fine art of building wooden boats.

photo

This stunning example–featured in our spot–was built entirely by teenagers, and is owned by Norman Eder. Nice work!

With our DP Kevin Emmons making the car pop, and our pyrotechnics expert Kai Shelton making the fireworks really POP (aided in post by the digital effects genius of Rough House’s Eric Stafford & Kit Klangsin), we’re sure our Honda dealers will have a bang-up July 4th sales event.

Agency Credits:

President: Jack Boland
Chief Creative Officer: Brian Bacino
Art Directors: Corey Stolberg
Copy Writers: Bob Dorfman
Agency Producers: Brody McHugh
Group Account Director: Dan Nilsen
Senior Account Executive: Whitney Randolph
Account Coordinator: Christopher Prieto
Production Credits:

Production: HandCrafted Media

Director: Brian Bacino
Executive Producer: David Piggenger
Director of Photography: Kevin emmons
Production Manager: Katie Brown
SFX: Kai Shelton

Post Production: Rough House

Editor: Michael Pickman-Thoon
Motion Graphics & Visual Effects: Eric Stafford & Kit Klangsin
Color: Roger Krakow
Post Production Supervisor: Todd Lindo

Brian Bacino, Creative Chief B2, Honda