© Copyright 2018
Baker Street Advertising
April 23, 2018
Harrison Chapman

Dream Commute

By:

Well, the parade of disasters continues in the news and it seems like now more than ever, people could use an escape. When concepting for Honda’s 2018 Dream Garage Sales Event campaign, we could think of no better opportunity to give people that escape than exploring the “Dream” part of “Dream Garage.” We wanted to show people a safe, kind world where literally every single thing dances and sings in Pee Wee Herman-esque harmony. Every plant, every house, every dog, and even every cloud in the sky smiles upon you. There aren’t even sharp corners in this world because everything is just that safe.

Dream Commute :30 TV Spot

Meanwhile, Honda has been rolling out their increasingly impressive safety suite, Honda Sensing, in most of their new car models. Honda Sensing has all these cool systems that warn you about nearly any danger you could possibly encounter while on the road, in addition to new driver-assistive technologies that help you stay in your lane or brake quickly to avoid collisions. So while our Dream Commute spot is pure fun, it’s pretty much a feature demonstration. Of course, it’s a feature demonstration with a singing dog atop a toilet and a bird that brings you coffee, but a feature demonstration, nonetheless, brought to glorious life by our talented animation partners, Bent Image Lab.

We also had some fun with characters of our Honda Dream World in our social campaign extolling the final days of the National Sales event.

Dream Commute Behind The Scenes Social Video 

Dream Commute Dancing Cast Social GIF

Sound System GIF by NorCal Honda Dealers - Find & Share on GIPHY

Dream Commute Dancing Flowers Social GIF

GIF by NorCal Honda Dealers - Find & Share on GIPHY

Baker Street Advertising Credits:
President: Jack Boland
Chief Creative Officer: Brian Bacino
Chief Strategy Officer: Don Donovan
Copywriter: Harrison Chapman
Art Director: Sarah Inglis
Producer: Brody McHugh
Social Media Animator: Xavier Li
Creative Manager: Lesly Pyle
Senior Strategist: Howie Leibach
Group Account Director: Dan Nilsen
Account Supervisor: Christine Rodriguez
Senior Account Executive: Lisa Coonts
Media Director: Glenn Yajko
Media Broadcasting Supervisor: Sheila Taylor
Media Supervisor: Jena Benzel
Senior Broadcast Buyers: Shelly Kalianis/Cel Vital Bella

Production Credits:
Directors: Solomon Burbridge and Joshua Cox, Bent Image Lab
Executive Producer: Ray Di Carlo, Bent Image Lab
Director of Photography: Kevin Fletcher, Bent Image Lab
Editor: Brent Heise, Bent Image Lab
Colorist: Roger Krakow, Rough House Editorial
Motion Graphics: Eric Stafford, Rough House Editorial
Post Producer: Michael Pickman-Thoon, Rough House Editorial
Audio Mixer: Andy Greenberg, One Union Recording

Digital Marketing, Honda, Uncategorized

January 29, 2018
Brian Bacino

The Valentines Sale

By:

Did you know only 54% of Americans celebrated Valentine’s Day last year? That’s down 10% vs. 2007.

Did you know that 41% of people “dread Valentine’s Day”?

Our Behavioral Economist, Howie Leibach, did. And what he discovered drove the brief for this year’s Northern California Honda Dealer’s Valentine’s Day promotional event: There are a lot of things that women do not want for Valentine’s Day, and frankly, what they do want, they are happy to get for themselves.

“Lunch Date” :30

To bring this discovery to life, we brought in Best Selling author of “Otherwise Engaged” and Baker Street Irregular, Suzanne Finnamore, who teamed up with BSA Design Director, Ken Woodard, to craft the perfect voice. It’s authentic. It’s real. (Actually, the first draft was a little too real for Prime Time TV!) We also enlisted Director of Photography, Svetlana Cvetko, to create an elegant film look blending beauty and strength. Finally Umlaut Editor, Jessica Congdon, gave “Lunch Date” the perfect final touch.

The Valentines Monologues:

“Guess What I Want” :30

“Please and Thank You” :30

Using the Interrotron, a camera rig that helps the director make eye contact with the subject while looking directly into the camera lens, we were able to get beautiful authentic performances as Suzanne asked our women what they really wanted, and even more humorously, what they didn’t want for Valentine’s Day. And Rough House Editor, Penny Krueger, found just the right answers.

Baker Street Advertising Credits:
President: Jack Boland
Chief Creative Officer: Brian Bacino
Chief Strategy Officer: Don Donovan
Copywriter: Suzanne Finnamore
Design Director: Ken Woodard
Producer: Brody McHugh
Social Media Video Editor: Harrison Chapman
Creative Manager: Lesly Pyle
Senior Strategist: Howie Leibach
Group Account Director: Dan Nilsen
Account Supervisor: Christine Rodriguez
Senior Account Executive: Megan Boland
Senior Account Executive: Lisa Coonts
Media Director: Glenn Yajko
Media Broadcasting Supervisor: Sheila Taylor
Media Supervisor: Jena Benzel
Senior Broadcast Buyers: Shelly Kalianis/Cel Vital Bella

“Lunch Date” Production Credits:
Film Director: Brian Bacino, Baker Street Advertising
Executive Producer: Mark Dwyer, Dwyer Films
Director of Photography: Svetlana Cvetko
Production Manager: Jon Bowden
Production Coordinator: Mack Thomas
Editor: Jessica Congdon, Umlaut Post Production
Colorist/Graphics: Ivan Miller, Umlaut Post Production
Post & Graphics Producer: Nick Brown, Umlaut Post Production
Audio Mixer: Andy Greenberg, One Union Recording

“The Valentines Monologues” Production Credits:
Film Director: Suzanne Finnamore/Brian Bacino, Baker Street Advertising
Executive Producer: Mark Dwyer, Dwyer Films
Director of Photography: Svetlana Cvetko
Assistant Director: Harrison Chapman, Baker Street Advertising
Production Manager: Jon Bowden
Production Coordinator: Mack Thomas
Editors: Penny Krueger, Rough House Editorial
Graphics: Eric Stafford, Rough House Editorial
Post Producer: James Hagedorn, Rough House Editorial
Colorist: Roger Krakow, Rough House Editorial
Audio Mixer: Andy Greenberg, One Union Recording

Brian Bacino, Creative Chief B2, Data Analytics, Honda, Uncategorized

December 27, 2017
Brian Bacino

Honda’s Delicious End to Happy Honda Days

By:

Smell that? That’s not just the smell of Honda’s tasty new Gingerbread spokesman, it’s also the scent of an altering national mood.

“Gingerbread Man” :30 TV Commercial

Our Behavioral Economist, Howie Leibach, detected something in the air this holiday season. People are so exhausted by political issues and global concerns, they are in no mood for anyone trying to sell them something. You probably noticed how many advertisers responded with heart-warming holiday messages, whose connection to a brand promise was at times tenuous. We however had a job to do: We were tasked with creating urgency, in the face of an agitated National mood, for the final days of Honda’s biggest national sales event.

So our content creators dreamt up this holiday fantasy where a Gingerbread Man, trying to avoid being eaten, heads to the Honda dealer for an escape ride. And luckily there’s just a few days left!

Awesome! Urgent yet fun and fanciful. The only problem was it required a full-film shoot plus character development plus CG animation and we only had a month to make it.

That’s when our mighty producers and account peeps squeezed enough time out of our schedule to pull off the Holiday miracle. Then our other-worldly talented friends at Bent, especially animation director and karaoke killa, Josh Cox, helped us create the perfectly baked, high anxiety, Woody Allen inspired Gingerbread Man. Of course before we turned our delicious little friend into a TV star and internet sensation complete with life-size POP and digital assets, we had to find just the right guy. You can see how tough that was in the “lost casting sessions” videos created by our own Harry Houdini Chapman.

“Gingerbread Man Auditions” Social Media Video 1

“Gingerbread Man Auditions” Social Media Video 2

The Gingerbread Man also made an appearance at our annual Baker Street “Santa Stealing” Party.

This was Baker Street at its best: data, insight, creativity, execution, tremendous hustle, and I bet you’ve seen it out there in the market ’cause our media squad rules, for the win.

Baker Street Advertising Credits:
President: Jack Boland
Chief Creative Officer: Brian Bacino
Chief Strategy Officer: Don Donovan
Copywriter: Michael Williams
Art Director: Sarah Inglis
Producer: Brody McHugh
Social Media Video Editor/Copywriter: Harrison Chapman
Social Media Animator: Xavier Li
Creative Manager/Social Media Copywriter: Lesly Pyle
Senior Strategist: Howie Leibach
Group Account Director: Dan Nilsen
Account Supervisor: Christine Rodriguez
Senior Account Executive: Megan Boland
Senior Account Executive: Lisa Coonts
Media Director: Glenn Yajko
Media Broadcasting Supervisor: Sheila Taylor
Media Supervisor: Jena Benzel
Senior Broadcast Buyers: Shelly Kalianis/Cel Vital Bella

Production Credits:
Director: Brian Bacino, Baker Street Advertising
Executive Producer: Jed Mortenson, Waypoint Films
Director of Photography: Kevin Emmons
Line Producer: Kevin Hayes
Colorist: Roger Krakow, Rough House Editorial
Audio Mixer: Andy Greenberg, One Union Recording

Animation Production Credits:
Animation Director: Joshua Cox, Bent Image Lab Partner/Executive Producer: Ray DiCarlo, Bent Image Lab
Producers: Brianna Vitale, Bent Image Lab
Editor: Brent Heise, Bent Image Lab

Brian Bacino, Creative Chief B2, Holiday Advertising, Honda, Uncategorized

December 11, 2017
BSA

OUR HOLIDAY WISH FOR YOU

By:

WHATEVER YOU CHASE

THROUGHOUT THE YEAR

WE HOPE YOU CHILL

WITH HOLIDAY CHEER

Baker Street Advertising has made a donation to Bloom Marin and The Hanna Boys Center, honoring our good friends and partners in 2017.

Shot on i-Phone at Stinson Beach.

Special thanks to Eric Stafford, Rough House Editorial and POZ the Cockapoo.

Baker Streeters, Uncategorized

December 5, 2017
Brian Bacino

WOW WE WON – W3 WEB AWARDS

By:

Baker Street just won a Gold and Silver in the prestigious 2017 W3 Awards, recognizing the power of web creativity. We won Gold for our SF Giants interactive story, “Orange Fridays,” part of our 4-part digital film series for the Giants. And we won Silver for our very own website, BakerStAdvertising.com.

“Orange Fridays” Interactive Film

Our Giants Client challenged us to create innovative content for their social channels and we delivered the triple W win with this interactive campaign that showed Giants fans they can experience many different flavors of Giants games depending on the day of the week.

“We Are Sundays” Interactive Film

“Two for Tuesdays” Interactive Film

“Day Baseball” Interactive Film

Credits: SF Giants
Larry Baer, President/CEO
Staci Slaughter, EVP, Communications and Senior Advisor to the CEO
Mario Alioto, EVP, Business Operations
Danny Dann, VP, Marketing & Advertising
Paul Hodges, VP, SFG Productions
Bryan Srabian, VP, Brand Development and Digital Media
Becky Biniek, Digital Media Manager
Kara Gilmore, Marketing and Advertising Project Manager

Giants Video Credits: Baker Street Advertising
President: Jack Boland
Chief Creative Officer/Copywriter: Brian Bacino
Chief Strategy Officer: Don Donovan
Copywriter: Robert Leon
Art Directors: Ken Woodard/Jason Wong
Interactive/Cinemagraph Art Director: Xavier Li
Producer: Brody McHugh
Creative Manager/Script Supervisor: Lesly Pyle
Senior Strategist: Howie Leibach
Account Supervisor: Nick Spillner
Senior Account Executive: Juliana King

SF Giants Video Production Credits
Director: Brian Bacino, Baker Street Advertising
Executive Producer: Mark Dwyer, Dwyer Productions
Director of Photography: Cliff Traiman, Little Giant Lighting & Grip
Line Producer: Jon Bowden
Editor: Alan Chimenti, Ntropic Editorial
ECD/Founder: Nate Robinson, Ntropic Editorial
Post Producer: Emily Avoujageli & Danielle Cheifetz, Ntropic Editorial
VFX Director: Aaron Vasquez, Ntropic Editorial
VFX Artists: Ethan Chang & Miguel Diaz-Rivera, Ntropic Editorial
Colorists: Chris Martin, Nick Sanders, & Kristy Navarro, Ntropic Editorial
Graphics Artist: Erica Poat, Ntropic Editorial
Flame Artist: Mark Everson & Todd Hemsley, Ntropic Editorial
Junior Flame Artist: Jerome Knight, Ntropic Editorial
Rotoscoping Producer: John Mendaros​, Ntropic Editorial
Rotoscoping Artists: Roel Elaco, Jun dela Pena, Alfred Ilagen, Ntropic Editorial
Post Assistants: Gillen Burch & Yvonne Pon​, Ntropic Editorial
Audio Mixer: Andy Greenberg, One Union Recording

*****

BakerStAdvertising.com snares Silver.

One of our biggest accomplishments of 2017 was the optimization of our new Baker Street website. A labor of love spearheaded expertly by our Writer/Creative Manager/Super Star, Lesly Pyle and our Design Director, Ken Woodard, our site stylishly displays our process, our work and our people, and we are very proud of them all.

BSA Website Credits:
President: Jack Boland
Chief Creative Officer/Copywriter: Brian Bacino
Chief Strategy Officer: Don Donovan
Art Directors: Ken Woodard/Brian Powers/Lesly Pyle
Copywriter/Digital Producer/Site Admin: Lesly Pyle
In-House Video Editors: Harrison Chapman, Jane Goodwin-Bell
Video Editors: Michael Pickman-Thoon, Eric Stafford, Rough House Editorial
Senior Strategist: Howie Leibach
Web Developer/UX UI Design: Scott Johnson/Jen Marek/Eric Lindsey, ThunderBeast

Brian Bacino, Creative Chief B2, Digital Marketing, SF Giants, Sports, Sports Marketing, Uncategorized

October 25, 2017
Brian Bacino

NorCal Honda Takes on Millennials

By:

#Millennials #and #Adulting

While developing work for Honda’s latest campaign, targeted toward younger car buyers, we discovered The Holy Grail of Millennial Marketing Secrets:

Millennials are young humans!!!

There it is. We shared our billion bitcoin secret.

We also created a campaign that taps into a powerful life stage our 20-something target is experiencing: “Adulting” — that moment when you find yourself, for the first time, doing very grownup things. And to break through the skepticism, millennials have toward slickly-prepared advertising, we enlisted Bent Image Lab to create a look that seems to be homemade and organic, yet jumps from the small mobile screen with cutting edge technology. By the way, Millennials would hate that last sentence.

Web Videos

“Civic Reasons” :30

“Speed vs Space” :30

“Iceberg” :30

“Run The World” :30

Baker Street Advertising Credits:
President: Jack Boland
Chief Creative Officer: Brian Bacino
Chief Strategy Officer: Don Donovan
Copywriters: Brian Bacino/Robert Leon/Sarah Inglis/Bob Dorfman/Lesly Pyle
Art Directors: Sarah Inglis/Ken Woodard
Producers: Julie Costanzo/Brody McHugh/Lauren Finerman
Senior Strategist: Howie Leibach
Group Account Director: Dan Nilsen
Account Supervisor: Christine Rodriguez
Senior Account Executive: Megan Boland

Production Credits:
Directors: Soloman Burbridge, Joshua Cox and Rob Shaw, Bent Image Lab
Partner/Executive Producer: Ray DiCarlo, Bent Image Lab
Executive Producer: Anthony Greene, Bent Image Lab
Producers: Brianna Vitale/Gabi Villasenor, Bent Image Lab
Sound Engineer: Lance Limbocker, Limbocker Studios

Brian Bacino, Creative Chief B2, Data Analytics, Digital Marketing, Honda, Uncategorized

October 15, 2017
Brian Bacino

Hanna Boys Center. Truly making a difference.

By:

We were blessed with the opportunity to help the Hanna Boys Center of Sonoma spread their proven approach to helping at-risk teens. Everyone who touched this project echoed the same sentiment: man, it’s nice to work on something that is truly making a difference. Thanks to all involved.

Our web video for the Hanna Boys Center tells the true story of a Hanna student who overcame enormous obstacles to become a successful, productive adult, thanks to the Hanna Boys Center.

Our film shows how Hanna’s unique approach to caring for troubled kids really works. Hanna doesn’t ask, “what’s wrong with this kid?” They ask, “what happened to this kid?” And how the committed staff handles the kids from that pivotal philosophical belief is why the Hanna Way is worth spreading. We hope our film helps to do just that.

Cinematographer, Cliff Traiman, generously provided his clever camera work to create a seamless journey, falling at first into a future of despair, but thanks to Hanna, changes direction and soars toward hope. Special thanks to Beast editorial who refused payment for their brilliant post. That’s giving back, man.

Client Credits:
Brian Farragher, M.B.A., Chief Executive Officer
Chris Jones, Chief Development Officer
Christy Kenyon, Director of Marketing & Communications

Baker Street Advertising Credits:
President: Jack Boland
Chief Creative Officer: Brian Bacino
Chief Strategy Officer: Don Donovan
Copywriters: Brian Bacino/Sara Alterman
Art Director: Sarah Inglis
Producer: Brody McHugh
Creative Manager/Script Supervisor: Lesly Pyle
Senior Strategist: Howie Leibach
Account Supervisor: Nick Spillner
Senior Account Executive: Juliana King

Production Credits:
Directors: Harrison Chapman/Sarah Inglis, Baker Street Advertising
Director of Photography: Cliff Traiman, Little Giant Lighting & Grip
Editor: Doug Walker, Beast Editorial
Founder: Jon Ettinger, Beast Editorial
Producer: Vickie Sornsilp, Beast Editorial
Gaffer: Vincent Wrenn
Key Grip: Damian Lucas
1st AC: Deidre Locklear
Sound: Rod Hartzog

Brian Bacino, Creative Chief B2, Uncategorized

September 12, 2017
Bob Dorfman

Would you buy a Coke from this Man?

By:

As of this writing, the 2017 NFL season is well underway — and Colin Kaepernick is still unemployed. Clearly superior on the field to many of the 64+ NFL QBs currently earning paychecks, the anthem-kneeler is apparently too controversial for the league’s top brass — though they don’t seem to have the same problem with domestic abusers, sexual assaulters, drunk drivers, drug cheaters or air pressure manipulators.

Kaepernick — this close to winning a Super Bowl ring, and only recently one of the game’s most marketable stars, selling for Nike, Beats by Dre and Jaguar, among others — is now too polarizing to even pitch a spiral. A marketer today would have to be crazy to sign him to an endorsement deal, right?

Well, maybe not.

True, if you’re Coca-Cola, McDonald’s, Visa or most any other major, well-established brand, you risk alienating a significant percentage of your customer base by aligning with a controversial athlete like Kaepernick. And given the current political state of our country, it appears this controversy isn’t going away anytime soon.

But what if you’re a brand new fashion or cosmetics company, looking to make a splash with a Time Magazine cover boy whose physique’s been featured in an ESPN Magazine Body Issue. Or you’re an up-and-coming sports performance brand who could use the hard-working athlete in a dramatic “If the call comes, I’ll be ready” training campaign. Or you’re Ikea and might consider running an ad for your full line of seating products, headlined “Why kneel when you can sit?” (Okay, maybe a “no” on this one.)

Of course, the best way for a controversial jock to get back into the public’s — and Madison Avenue’s — good graces, is to play well and win, win, win. You know how we love our winners in America.

Maybe a company like Rakuten has the right idea. They’re paying the  extremely winning Golden State Warriors a whopping $20M a year to display their logo on a 2.5-inch patch on the NBA Champs’ game jerseys. Funny, that’s about the same yearly sum that Nike will reportedly pay RusselI Westbrook for the next 10 years to promote their Jordan Brand.

Are these deals worth it? For Nike, it’s a long-term partnership with a highly visible personality who’s not only a superstar on the court, but a fashion icon off — coolly representing a product line named after a legend who most call the best ever, but one that today’s teen demographic probably never saw play live.

As for Rakuten, the Japanese tech holding company is hardly a household name in the US, and will surely benefit by associating with arguably the world’s hottest sports franchise right now. And because it’s a team deal, not an individual player sponsorship, Rakuten doesn’t have to worry about a misbehaving or overly-political jock blowing their investment.

But total Warriors domination could get old real quick for non-Bay-Area fans. Rakuten could be investing in a team that a growing number of people consider an evil empire.

And even if Westbrook should win the next five consecutive NBA titles and MVPs, what if he, heaven forbid, starts kneeling for anthems?

Dorfman on Sports, Sports, Sports Marketing, Sports Marketing, Uncategorized

August 19, 2017
Howie Leibach

Are Millennials About To Kill Ads Too?

By:

According to new research from The McCarthy Group over 84% of Millennials no longer respond to traditional forms of advertising, nor do they trust it.

And Only 1% of Millennials say a compelling ad would make them trust a brand more.

It sounds pretty dire; but does the ad industry actually believe this?

BSA has noticed a shift in ad strategy to “address” the polarizing belief that Millennials — the same awful generation who killed cable TV, the beer industry, hotels, and even Applebees — will soon want to kill ads too.

Curious how some agencies are beginning to please these Millennial “media-killing” machines?

Here are 3 big trends I’m seeing right now:

1. The product takes a back seat to content.

So Millennials don’t like ads? Let’s just hide the product behind good content!

Recently Chase created a Battle of the Paddle video to promote Chase QuickPay. Rather than hard-sell their payment product anywhere upfront, Chase was more concerned about great content. They got high profile names to play in a competitive game of ping-pong, and only after breaking lots of furniture at the very end do Steph Curry and Serena Williams subtly use product at the end.

Here, Chase realizes that people are coming to watch the stars. They aren’t necessarily interested in shoving the product down people’s throats. Chase’s value proposition is compelling content, not the product — which is downplayed, but promoted towards the end.

This soft-sell strategy relies heavily on attracting organic eyeballs first, with the hope that Chase’s product trickles down to interest just some of the majority of people — most of whom only came for Steph and Serena content.

2. Destroy the ad.

So Millennials want to skip ads? Let’s just blow it up before they can!

This strategy is being utilized by a few gutsy agencies with a defeatist (or perhaps honest) mindset: if you can’t beat them; join them!

Geico grabs your attention by bragging “You can’t skip this ad because it’s already over!” They know you don’t want an ad to begin with. So just skip it … courtesy of them!

Geico, and other top brands like Honda are filming ads with a new POV: the whole concept of an ad is perhaps too aggressive and silly — and they’re willing to play along.

This rather transparent approach says “hey, we know that you know that all we really want is your attention so let’s just be honest about what’s happening here, make you laugh, and maybe you’ll like us a little more long term.”

Sometimes humility goes a long way and you might take interest in the brand. And sometimes they just entertain you for 6 seconds and you move on with your life.

It could go either way.

3. We’re in on the joke!

Millennials are over ads? Let’s just disguise them as something else altogether!

Netflix was caught trolling themselves in order to promote a new comedy lineup.

To promote their new big comedy lineup Netflix disguised billboards throughout LA as rude Netflix insults. Jerry Seinfeld, Dave Chapelle, Chris Rock, Amy Schumer and Adam Sandler all have multi-million dollar deals on Netflix.

By making themselves the butt of a joke, Netflix got lots of blank stares, but also got lots of people talking — and created a PR firestorm in the process.

Like most of their disruptive content, Netflix got by on word-of-mouth for years. So this approach feeds into their DNA — let’s get people talking first — and worry about the construct second.

So is it finally time to flip your Millennial campaigns up-side-down?

In short…no.

At BSA, we believe you should embrace your product benefits; not hide from them. Yes, you need creativity as all the digital concepts above definitely have, but don’t underestimate the most basic and essential ingredient for success: purchase intent!

In BSA’s most recent NorCal Honda Millennial campaign, we are flashy, fun and hopefully trendy. But we also play up the notion that Millennials are ambitious and want to make things happen. The Honda car models tap into their psyche, offering aspirational benefits — Rule The World, Climb The Ladder, Be the Man/Woman You Want To Be!…It all comes together in a Honda….But first we remind them that it can only happen by getting into the dealership.

Ad Trends

These experimental ad formats are a response to Millennials becoming hyper-stimulated, super-low-attention-span-clicking digital natives who get inundated with 1000s of ads each day.

It leads to a risky agency POV of “whatever we put out there for picky Millennials must now be game-changing content they’ve never seen before!”

But Millennials don’t actually want hyper-stimulating, outside-the-box content. They just need content to be relevant, intriguing and useful.

Yes, Millennials skip ads if they’re bored (59% of them skip) but 29% of them actually watch online ads to full completion.

So of the 80 million Millennials out there, at least 23 million will hear you out at any given moment.

Just make sure you have something to say.

Sources:
Huffington Post
Google Images
Adage
Business Insider
MillennialBranding.com
ClickZ.com
http://www.businessinsider.com/millennials-skip-youtube-ads-and-thats-ok-2017-1
http://millennialbranding.com/2015/millennial-consumer-study/
http://www.huffingtonpost.com/matthew-tyson/millennials-want-brands-t_b_9032718.html
https://www.clickz.com/84-percent-of-millennials-dont-trust-traditional-advertising/27030/
http://variety.com/2016/digital/news/millennial-gen-z-youtube-netflix-video-social-tv-study-1201740829/

Analytics, Data Analytics, Digital Marketing, Honda, Qualitative Research, Quantitative Research, Uncategorized

July 15, 2017
Silvia Abruzzese

5 Things I Learned as a Design Intern at BSA

By:
My name is Silvia and I am a senior graphic design student at the Academy of Art University. I wanted to gain some work experience this summer and I was lucky enough to land an internship at Baker Street Advertising. I got to work and learn from amazing professionals that always pushed me to do my best and thanks to this experience, I feel so much more prepared to begin the next stage of my life. Thank you Baker Street Advertising for this amazing opportunity!

The Intern Chronicles, Uncategorized