We were blessed with the opportunity to help the Hanna Boys Center of Sonoma spread their proven approach to helping at-risk teens. Everyone who touched this project echoed the same sentiment: man, it’s nice to work on something that is truly making a difference. Thanks to all involved.

Our web video for the Hanna Boys Center tells the true story of a Hanna student who overcame enormous obstacles to become a successful, productive adult, thanks to the Hanna Boys Center.

Our film shows how Hanna’s unique approach to caring for troubled kids really works. Hanna doesn’t ask, “what’s wrong with this kid?” They ask, “what happened to this kid?” And how the committed staff handles the kids from that pivotal philosophical belief is why the Hanna Way is worth spreading. We hope our film helps to do just that.

Cinematographer, Cliff Traiman, generously provided his clever camera work to create a seamless journey, falling at first into a future of despair, but thanks to Hanna, changes direction and soars toward hope. Special thanks to Beast editorial who refused payment for their brilliant post. That’s giving back, man.

Client Credits:
Brian Farragher, M.B.A., Chief Executive Officer
Chris Jones, Chief Development Officer
Christy Kenyon, Director of Marketing & Communications

Baker Street Advertising Credits:
President: Jack Boland
Chief Creative Officer: Brian Bacino
Chief Strategy Officer: Don Donovan
Copywriters: Brian Bacino/Sara Alterman
Art Director: Sarah Inglis
Producer: Brody McHugh
Creative Manager/Script Supervisor: Lesly Pyle
Senior Strategist: Howie Leibach
Account Supervisor: Nick Spillner
Senior Account Executive: Juliana King

Production Credits:
Directors: Harrison Chapman/Sarah Inglis, Baker Street Advertising
Director of Photography: Cliff Traiman, Little Giant Lighting & Grip
Editor: Doug Walker, Beast Editorial
Founder: Jon Ettinger, Beast Editorial
Producer: Vickie Sornsilp, Beast Editorial
Gaffer: Vincent Wrenn
Key Grip: Damian Lucas
1st AC: Deidre Locklear
Sound: Rod Hartzog