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Baker Street Advertising
April 5, 2014
Brian Bacino

Play ball! Live from Scottsdale, AZ via telecast to the Giant screen at AT&T Park in SF.

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To celebrate opening day — (in March!) Baker Street invited the makers of the 2014 SF Giants Advertising Campaign to come together and view the TV commercials, outdoor, and online assets from the luxurious Champions Suite at AT&T Park.  And of course watch the Giants opener against the Diamondbacks live from AZ on the Giant screen. The game turned out to be an instant classic as the Giants clawed back from a 4 run deficit and Buster Posey hit a 2 run dong in the 9th to win it. The campaign seems destined for the same instant classic fate, thanks to the tremendous collaborative efforts of Clients, Writers, Art Directors, Photographers, Directors, Producers, Players, Coaches and Fans.
All Together Stronger Together
Click below to watch the spots.
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About the campaign:
The San Francisco Giants thrive on the energy and inspiration provided by baseball’s best fans. This energy along with a selfless commitment from all 25 Giants players(40 expanded) has produced 2 World Series Championships and created a ball park experience like no other. This unique player – fan relationship, this genuine power of togetherness, is what the 2014 SF Giants campaign is all about: All Together. Stronger Together.
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Ball park banners, outdoor boards, and online ads feature the photography of Brad Mangin, that are sure to become instant classics, themselves. Each shot was carefully chosen and cropped to evoke emotion and nostalgia, using a color technique reminiscent of 1960’s -70’s technicolor baseball cards. The kids may recognize this look as “Instagram”. TV and video depict memorable moments in the ball park that show the power of togetherness, including 3 spots that feature Giants players stepping out of frozen game moments to humorously illustrate just how the fans make the team stronger. As the season’s anthem spot, “This Ride”, poetically states: We ride together, we rise together, we have garlic fries together, we hope together, we make memories together, all together, stronger together.
Credits:
Agency Credits:
President: Jack Boland
Chief Creative Officer: Brian Bacino
Chief Strategy Officer: Don Donnovan
Creative Director: Bob Dorfman
Art Directors: Carrie Ammerman, Sara Inglis
Copy Writers: Rob Leon, Matt Mckee (SFGiants Production)
Producer: Brody McHugh
Account Director: Caryn Macri
Account Executive: Whitney Randolph
Assistant Account Executive: Viviana Bustillo-Aruca
Video production: Harrison Chapman
Production: Dwyer Productions
Director: Brian Bacino
Executive Producer: Mark Dwyer
Director of Photography: Cliff Traimon
Producer: Jeff Kramer
Wardrobe Stylist: Annie Simmermon
Editorial: Ntropic
Post Producer: Lindsay Adams
Editor: Jesse Boots
Colorist: Marshall Plante
VFX Director: Aaron Vasquez
Graphics Designer: Tali Oliver
Graphics Animator: Matt Dernlan
Music from Singing Serpent, “Together Again” by the Monophonics, and Aaron Robinson for “New Guy”
Mix: Matt Zipkin (1 Union)
SF Giants Production
Director: Matt McKee
Executive Producer: Paul Hodges
Executive Assistant: Kara Gilmore

Creative Chief B2, SF Giants

May 28, 2013
Sherlock

From the Desk of Intern Kirk: Sergio Presely And Puerto Rico Pagan

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Much of this week was engrossed by the AT&T Park shoot that was scheduled for Tuesday. Rather than write about each day, for this week’s entry I’ll simply write about what went into the shoot, and what I got out of it. So, here goes:

Finally the day of the big ad shoot had arrived! There had been so much buildup to filming at AT&T Park, it was surprising how quickly Tuesday snuck up on me. But I was ready to see the magic behind a BSA advertisement take place, and as always, everyone here was equally enthused to make sure everything went according to plan. After quickly getting settled, B2, Harrison, and I drove over to AT&T Park, armed with scripts, cameras, recording devices, small notes, and anything else we needed to make a quick tweak or two to the spot.

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Creative Intern Kirk, From the Desk of the Intern

May 20, 2013
Sherlock

From the Desk of Intern Kirk: Exploring AT&T

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Monday:

Monday was a convenient day to post my blogs from last week, as most of the office was organizing the trip up north that a few employees will embark on tomorrow. With a few technical malfunctions and difficulties behind me, I successfully posted blogs three and four onto the web page. Next internet sensation? I’ll let you decide, but all I can say is watch out Psy.

Once the blog work was done and dusted, I continued brainstorming ideas for the upcoming spot with Matt Cain and Angel Pagan. I haven’t been told if there is a direction this ad is supposed to take, or if there is a certain goal BSA wants to achieve with it, but I’ve been taking multiple approaches in my ideas. We’ll have to see what B2 thinks of the rookie’s ideas.

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Creative Intern Kirk, From the Desk of the Intern, SF Giants