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Baker Street Advertising
January 9, 2017
Brian Bacino

Honda Wallet Vacation

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As we not so subtly pointed out in our “Almost Over” Happy Honda Days spot, holiday shopping can really put your wallet through the wringer.

That’s why we followed up with the first annual Honda Wallet Vacation Sale. The dream child of art director, Sarah Inglis, and carefully sculpted by the Editorial and FX team at Beast, The Wallet Vacation Sale takes us to an exotic island fantasy where we see nothing but wallets and purses chilling out, thanks to Honda’s unique No Payment for 90 Days offer.

:30 Wallet Vacation TV Spot: Sedan

:30 Wallet Vacation TV Spot: SUV

In-Store Signage

 

Baker Street Advertising Credits:
Chief Creative Officer: Brian Bacino
President: Jack Boland
Chief Strategy Officer: Don Donovan
Art Director: Sarah Inglis
Copywriters: Sarah Inglis/Bob Dorfman/Robert Leon
Social Animator: Xavier Li
Producer: Brody McHugh
Senior Strategist: Howie Leibach
Group Account Director: Dan Nilsen
Account Supervisor: Christine Rodriguez
Senior Account Executive: Megan Boland
Assistant Account Executive: Noah Zepponi

Production Credits:
Executive Producer: Lori Joseph, Beast Editorial & SFX
Producer: Gordon Wittman, Beast Editorial & SFX
VFX Supervisor/CG Artist: Michael, Beast Editorial & SFX
CG Artist: Evan Ryan, Beast Editorial & SFX
Editor: Darren Orr, Beast Editorial & SFX
Color/Online Artist: Matt Trivan, Beast Editorial & SFX
Audio Mixer: Andy Greenberg, One Union

Brian Bacino, Creative Chief B2, Honda, Uncategorized

February 17, 2014
Brian Bacino

From the Desk of the Creative Chief: Honda’s Presidents Day Event

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Abe Lincoln bombs a beast, George Washington cruises snow bunnies in a stolen CRV, and our TV production team gets slammed by a blizzard on location where “The Shining” was filmed, in Mt. Hood, Oregon… sounds like its Honda’s President’s Day event.

Click below to see the spot.
We took our Presidential Holiday Icons,– (Dallas Bryant and JJ Johnson) last seen as Uncle Sam and Thomas Jefferson surfing on the 4th of July
4th July Hipstersup to Mt. Hood Oregon to show off the All Wheel Drive CRV, the steady handling of the front wheel drive Civic, and the always versatile All Wheel drive Pilot, all of which are on sale at the Honda Presidential Ride and Drive.
Our journey begins downtown, where we see Abe Lincoln walking the streets with a newly purchased snowboard under his arm. He bumps into his buddy George Washington, who is in the middle or test driving an All Wheel drive CRV.  The Presidents launch a plan of attack that takes them up to snow country, despite the fact the Honda dealer is still sitting in the back.
Big tip of the big black hat to Pippenger Productions who fought through a blizzard to deliver cars and cameras and crew to a snow blanketed location.  The location happened to be where they filmed the exterior scenes of “The Shining”.  It’s also where we all stayed which was a little creepy.
Mt.Hood6
We shot right through the storm –a virtual white out, which created a beautiful white back round, more like a studio than a ski mountain. DP Kevin Emmons and his crew managed to get a spectacular look out of the snowy conditions.  And once Rough House’s colorist Roger Krakow worked his magic, the film looked amazing… like we planned it all along.
Filming on Mt. Hood
Credits:
Director: Brian Bacino
Producers: David Pippenger & Brody McHugh
DP: Kevin Emmons
Executive Producer: David Pippenger
Editor: Michael Pickman-Thoon
Colorist: Roger Krakow
Graphics Design and Animation: Kit Klangsin & Eric Stafford
Rough House Producer: Todd Lindo
Compressionist: Elijiah Pahati

Brian Bacino, Creative Chief B2, Honda

November 11, 2013
Brian Bacino

From the Desk of the Creative Chief: Supernatural

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There were more than just trick or treaters afoot this Halloween season. Ghosts? Mummies? Vampires? Old news. This year, it was about possessed Honda Civics.

Click the picture below to watch the spot.

Cars are flying off the lot!

For Honda’s Supernatural Sales Event, we wanted to conjure the spirit of spooky to make cars disappear off the showroom floor like a specter in the night.

Now, making cars fly out of dealerships is what Baker Street Advertising does best, but how to summon the Supernatural for our film… Who you Gonna Call?

Well, we called Spy Editorial.

And they went old school with a supernatural cloud effect inspired by the 1984 Ghostbusters Skyscraper scene… “Are you the key master?”

Click on the picture below to see how it was made.

The Making of Hondas Creepy Clouds

The crazy cloud effect was created in a 77 gallon water tank filled with half saltwater, half freshwater. Then, we angled the camera under the tank to match footage we’d taken from the front of the Honda Dealership. This is where the magic happens. Milk magic. We shot milk into the tank through tiny tubes and let those white wisps crash together as the camera rolled.

As for the disappearing cars and all the rest, well we’ve got a lot of creepy friends to make it happen.

Director: Brian Bacino

Executive Producer: Mark Dwyer

Director of Photography: Cliff Traiman

Producer: Brody McHugh

Production: Dwyer Productions

Post Production: Spy Post

Editor: Alan Chimenti

Special Effects Artist: Daren Orr

Color Correction: Chris Martin

Chief Creative Officer: Brian Bacino

Copy Writer/Creative Director: Bob Dorfman

Art Director/Creative Director: Corey Stolberg

President: Jack Boland

Group Account Director: Dan Nilsen

Account Executives: Whitney Randolph and Gloria Birch

Brian Bacino, Creative Chief B2, Honda

June 26, 2013
Brian Bacino

From the Desk of the Creative Chief: Uncle Sam and Thomas Jefferson Go Surfing

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With Honda’s July 4th sales event coming, we enlisted our Holiday Hipster icons to spread the news.  You may remember Tommy J and Sam from last year’s July 4th Honda spot, where they were hanging in a coffee shop, surf’n the web, and just chillin.

Honda Hipsters

Well, this year, our idea was to send Uncle Sam and Thomas Jefferson surfing for real, showing off how epic Honda’s are for the great outdoors, and hype the deals at the July 4 Honda Sales Event. To make this spot work, we wanted to make the cars look like a million dollars even though the comedy is fairly cheap.  Check out how ridiculously hot the CR-V looks with a surfboard on its rack.  And marvel how a surfboard can fit in the back of a fuel-efficient sporty Fit and stylish Civic.

surfin pres

Check out the :60 extended version here.

To get the perfect look for the cars and TV spot, we headed out to the Oregon coast, a couple hours outside of Portland, where our actors, JJ Johnston and Dallas Bryant, reside.

Oregon, the beautiful

We also enlisted the talents of DP extraordinaire Kevin Emmons.  Kevin’s eye and a rare 2 days of incredible weather (thanks David) made for a luscious look. And as promised, the comedy was plenty cheap.

Three cars 4 Honda

See the :10 shortened cut here.

Now the twist on this story created a story of its own.  The punch line of this spot is that as TJ steps from the car bragging about his spectacular 44 mpg, he reveals a bathing suit that is… well as Uncle Sam so delicately put it, “Tight.”

To find just the right suit that everybody felt walked the line between funny and “awkward” (as my 12 year old put it) we had to scour the streets of San Francisco from the Castro to the Haight.  Here’s the short list, so to speak.

Option #1: The Hugo Boss

Option 1

Option #2: The Star Spangled Spanx

Stars

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Brian Bacino, Creative Chief B2, Holiday Advertising, Honda

February 28, 2013
Brian Bacino

From the Desk of the Creative Chief: Presidents’ Day

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Like everybody else, Honda had a Presidents’ Day Sale.

And like everybody else, we used Abe Lincoln and George Washington imagery.

But unlike everybody else, our George and Abe have no idea they are Presidents.

They walk and talk like a couple of hipsters who just got an epic deal on a new Honda.

The only strange thing about the scene is that they happen to be dressed like Presidents. This theater of the absurd approach gave our Presidents’ Sale effort plenty of breakthrough as our clients enjoyed historic sales over the period of the event.

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Brian Bacino, Creative Chief B2, Honda, Presidents' Day Sale

December 28, 2012
Brian Bacino

From the Desk of the Creative Chief: 2012 It’s Almost Over

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To mark the end of a pretty amazing year, the Baker Street Players got together to create this blockbuster sales event campaign for the Northern California and Northwest Honda Dealers.

Bringing this kind of production value and sheer enthusiasm on a budget of a two week sales event requires the “Our Gang” approach: “Let’s put on a show!”

Final Spot: “Happy Honda Days: Almost Over”

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Brian Bacino, Creative Chief B2, Holiday Advertising, Honda