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Baker Street Advertising
September 25, 2014
Brian Bacino

From the Desk of the Creative Chief: Back to School

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Anybody who ever went  back to school– that should be everybody, btw-  knows the bitter sweet feelings that go along with the end of summer.

Back to school in an Odyssey
Anybody who ever sent kids who have pretty much worked your last nerve over a seemingly endless summer, knows the elation that goes along with sending the little darlings back to class and out of your hair!

Happy about the end of summer

Those are the themes at work in our latest Labor Day Sales event for our Honda clients, ironically named “The End of Summer Celebration”. The parents are psyched.. the kids, not so much.

Our TV and online video featured elated parents driving their bummed out children to school on the first day.  Our kid actors could soooo relate… every one of them turned in a killer performance – they truly felt the pain. Check out the extended online version below.

And things really got fun when we turned over the Hondas – a Civic, an Accord, and an Odyssey!- over to the stunt drivers to see how much drifting and power sliding they could do with the world’s most reliable cars. Check out how much torque they got out of the Odyssey — nice job, Tony!

Big thanks to Tiburon’s St. Hilary School (where my own little darlings did their elementary and middle school time) for letting us turn their parking lot into a NASCAR track. And to all the players and crew.

Credits:
Production: Dwyer Productions
Director of Photography: Kevin Edmonds
Executive Producer: Mark Dwyer
Director: Brian Bacino
Stunt Drivers: Tony Vella, Adam Sewell, Danny Ryder
Music: Orange Music
Post Production: Rough House
Editor: Michael Pickman Thoon
Color Correction: Roger Krakow
Motion Graphics: Eric Stafford
Chief Creative Officer: Brian Bacino
Copy Writer: Bob Dorfman
Art Director: Corey Stolberg
Producer: Brody McHugh
Agency Editor: Harrison Chapman
President: Jack Boland
Group Account Director: Dan Nilsen
Account Executives: Whitney Randolph and Gloria Birch

Brian Bacino, Creative Chief B2

November 11, 2013
Brian Bacino

From the Desk of the Creative Chief: Supernatural

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There were more than just trick or treaters afoot this Halloween season. Ghosts? Mummies? Vampires? Old news. This year, it was about possessed Honda Civics.

Click the picture below to watch the spot.

Cars are flying off the lot!

For Honda’s Supernatural Sales Event, we wanted to conjure the spirit of spooky to make cars disappear off the showroom floor like a specter in the night.

Now, making cars fly out of dealerships is what Baker Street Advertising does best, but how to summon the Supernatural for our film… Who you Gonna Call?

Well, we called Spy Editorial.

And they went old school with a supernatural cloud effect inspired by the 1984 Ghostbusters Skyscraper scene… “Are you the key master?”

Click on the picture below to see how it was made.

The Making of Hondas Creepy Clouds

The crazy cloud effect was created in a 77 gallon water tank filled with half saltwater, half freshwater. Then, we angled the camera under the tank to match footage we’d taken from the front of the Honda Dealership. This is where the magic happens. Milk magic. We shot milk into the tank through tiny tubes and let those white wisps crash together as the camera rolled.

As for the disappearing cars and all the rest, well we’ve got a lot of creepy friends to make it happen.

Director: Brian Bacino

Executive Producer: Mark Dwyer

Director of Photography: Cliff Traiman

Producer: Brody McHugh

Production: Dwyer Productions

Post Production: Spy Post

Editor: Alan Chimenti

Special Effects Artist: Daren Orr

Color Correction: Chris Martin

Chief Creative Officer: Brian Bacino

Copy Writer/Creative Director: Bob Dorfman

Art Director/Creative Director: Corey Stolberg

President: Jack Boland

Group Account Director: Dan Nilsen

Account Executives: Whitney Randolph and Gloria Birch

Brian Bacino, Creative Chief B2, Honda

February 28, 2013
Brian Bacino

From the Desk of the Creative Chief: Presidents’ Day

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Like everybody else, Honda had a Presidents’ Day Sale.

And like everybody else, we used Abe Lincoln and George Washington imagery.

But unlike everybody else, our George and Abe have no idea they are Presidents.

They walk and talk like a couple of hipsters who just got an epic deal on a new Honda.

The only strange thing about the scene is that they happen to be dressed like Presidents. This theater of the absurd approach gave our Presidents’ Sale effort plenty of breakthrough as our clients enjoyed historic sales over the period of the event.

(more…)

Brian Bacino, Creative Chief B2, Honda, Presidents' Day Sale