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Baker Street Advertising
April 5, 2014
Brian Bacino

Play ball! Live from Scottsdale, AZ via telecast to the Giant screen at AT&T Park in SF.

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To celebrate opening day — (in March!) Baker Street invited the makers of the 2014 SF Giants Advertising Campaign to come together and view the TV commercials, outdoor, and online assets from the luxurious Champions Suite at AT&T Park.  And of course watch the Giants opener against the Diamondbacks live from AZ on the Giant screen. The game turned out to be an instant classic as the Giants clawed back from a 4 run deficit and Buster Posey hit a 2 run dong in the 9th to win it. The campaign seems destined for the same instant classic fate, thanks to the tremendous collaborative efforts of Clients, Writers, Art Directors, Photographers, Directors, Producers, Players, Coaches and Fans.
All Together Stronger Together
Click below to watch the spots.
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About the campaign:
The San Francisco Giants thrive on the energy and inspiration provided by baseball’s best fans. This energy along with a selfless commitment from all 25 Giants players(40 expanded) has produced 2 World Series Championships and created a ball park experience like no other. This unique player – fan relationship, this genuine power of togetherness, is what the 2014 SF Giants campaign is all about: All Together. Stronger Together.
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Ball park banners, outdoor boards, and online ads feature the photography of Brad Mangin, that are sure to become instant classics, themselves. Each shot was carefully chosen and cropped to evoke emotion and nostalgia, using a color technique reminiscent of 1960’s -70’s technicolor baseball cards. The kids may recognize this look as “Instagram”. TV and video depict memorable moments in the ball park that show the power of togetherness, including 3 spots that feature Giants players stepping out of frozen game moments to humorously illustrate just how the fans make the team stronger. As the season’s anthem spot, “This Ride”, poetically states: We ride together, we rise together, we have garlic fries together, we hope together, we make memories together, all together, stronger together.
Credits:
Agency Credits:
President: Jack Boland
Chief Creative Officer: Brian Bacino
Chief Strategy Officer: Don Donnovan
Creative Director: Bob Dorfman
Art Directors: Carrie Ammerman, Sara Inglis
Copy Writers: Rob Leon, Matt Mckee (SFGiants Production)
Producer: Brody McHugh
Account Director: Caryn Macri
Account Executive: Whitney Randolph
Assistant Account Executive: Viviana Bustillo-Aruca
Video production: Harrison Chapman
Production: Dwyer Productions
Director: Brian Bacino
Executive Producer: Mark Dwyer
Director of Photography: Cliff Traimon
Producer: Jeff Kramer
Wardrobe Stylist: Annie Simmermon
Editorial: Ntropic
Post Producer: Lindsay Adams
Editor: Jesse Boots
Colorist: Marshall Plante
VFX Director: Aaron Vasquez
Graphics Designer: Tali Oliver
Graphics Animator: Matt Dernlan
Music from Singing Serpent, “Together Again” by the Monophonics, and Aaron Robinson for “New Guy”
Mix: Matt Zipkin (1 Union)
SF Giants Production
Director: Matt McKee
Executive Producer: Paul Hodges
Executive Assistant: Kara Gilmore

Creative Chief B2, SF Giants

August 8, 2013
Brian Bacino

From the Desk of the Creative Chief: Giants Sell-A-Thon

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The Giants are selling Tix Like Crazy!

Our mid year ticket promotional effort for the SF Giants, entitled “Giants Sell-a-Thon” features Sergio Romo and Brandon Belt hawk’n tickets like one of those NYC Crazy Eddie Electronics spots back in the day.

DYNAMIC DEALS

Trouble was, none of the Giant players had any idea what we were talk’n about. “Crazy Eddie”? “His Prices are insane”? Hm.  Sometimes you forget just how young these players are. We had a similar experience on the The Hunter Pence — Animal House remake earlier this year. The guys were willing to play along, but had never heard of the film reference. Fortunately with YouTube and a strong internet connection at AT&T Park we were able to show Sergio and Brandon what we were going for:

A little Crazy Eddie. A little Billy Hayes.  A little Shamwow.  Bang!

shamWOW

crazy eddie

From there, these two athlete-hams took over. And they are both naturals. Romo has proven it over the years especially with his break out “Romo Promos.”  But Belt is fast becoming a scene stealer in his own right.

ELIVS 2

BELT IT

Just as he did in “Big Speech” when he played D Day with full on mustachioed style , B Belt put in some show stealing performances.  Of course Romo, the reigning pitchman King was not about to be outdone. Enjoy the showdown.

The results are coming soon to a screen near you.

CALL NOW

Brian Bacino, Creative Chief B2, SF Giants

May 28, 2013
Sherlock

From the Desk of Intern Kirk: Sergio Presely And Puerto Rico Pagan

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Much of this week was engrossed by the AT&T Park shoot that was scheduled for Tuesday. Rather than write about each day, for this week’s entry I’ll simply write about what went into the shoot, and what I got out of it. So, here goes:

Finally the day of the big ad shoot had arrived! There had been so much buildup to filming at AT&T Park, it was surprising how quickly Tuesday snuck up on me. But I was ready to see the magic behind a BSA advertisement take place, and as always, everyone here was equally enthused to make sure everything went according to plan. After quickly getting settled, B2, Harrison, and I drove over to AT&T Park, armed with scripts, cameras, recording devices, small notes, and anything else we needed to make a quick tweak or two to the spot.

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Creative Intern Kirk, From the Desk of the Intern

October 31, 2012
Brian Bacino

+Together We’re Champions! From the Desk of the Creative Chief:

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As we scrambled to prepare final congratulatory ads and posters for the 2012 World Series Champs in time for the parade, we took a moment to look back at the campaign pieces and the “Let’s get back. Together.” theme. Though the ideas were written and produced in February, long before opening day, it is astonishing how reality played out, often in ways we seemed to predict, but never really imagined.

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Brian Bacino, SF Giants, Sports