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Baker Street Advertising
August 8, 2013
Brian Bacino

From the Desk of the Creative Chief: Giants Sell-A-Thon

By:

The Giants are selling Tix Like Crazy!

Our mid year ticket promotional effort for the SF Giants, entitled “Giants Sell-a-Thon” features Sergio Romo and Brandon Belt hawk’n tickets like one of those NYC Crazy Eddie Electronics spots back in the day.

DYNAMIC DEALS

Trouble was, none of the Giant players had any idea what we were talk’n about. “Crazy Eddie”? “His Prices are insane”? Hm.  Sometimes you forget just how young these players are. We had a similar experience on the The Hunter Pence — Animal House remake earlier this year. The guys were willing to play along, but had never heard of the film reference. Fortunately with YouTube and a strong internet connection at AT&T Park we were able to show Sergio and Brandon what we were going for:

A little Crazy Eddie. A little Billy Hayes.  A little Shamwow.  Bang!

shamWOW

crazy eddie

From there, these two athlete-hams took over. And they are both naturals. Romo has proven it over the years especially with his break out “Romo Promos.”  But Belt is fast becoming a scene stealer in his own right.

ELIVS 2

BELT IT

Just as he did in “Big Speech” when he played D Day with full on mustachioed style , B Belt put in some show stealing performances.  Of course Romo, the reigning pitchman King was not about to be outdone. Enjoy the showdown.

The results are coming soon to a screen near you.

CALL NOW

Brian Bacino, Creative Chief B2, SF Giants

May 28, 2013
Sherlock

From the Desk of Intern Kirk: Sergio Presely And Puerto Rico Pagan

By:

Much of this week was engrossed by the AT&T Park shoot that was scheduled for Tuesday. Rather than write about each day, for this week’s entry I’ll simply write about what went into the shoot, and what I got out of it. So, here goes:

Finally the day of the big ad shoot had arrived! There had been so much buildup to filming at AT&T Park, it was surprising how quickly Tuesday snuck up on me. But I was ready to see the magic behind a BSA advertisement take place, and as always, everyone here was equally enthused to make sure everything went according to plan. After quickly getting settled, B2, Harrison, and I drove over to AT&T Park, armed with scripts, cameras, recording devices, small notes, and anything else we needed to make a quick tweak or two to the spot.

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Creative Intern Kirk, From the Desk of the Intern