Did you know only 54% of Americans celebrated Valentine’s Day last year? That’s down 10% vs. 2007.
Did you know that 41% of people “dread Valentine’s Day”?
Our Behavioral Economist, Howie Leibach, did. And what he discovered drove the brief for this year’s Northern California Honda Dealer’s Valentine’s Day promotional event: There are a lot of things that women do not want for Valentine’s Day, and frankly, what they do want, they are happy to get for themselves.
“Lunch Date” :30
To bring this discovery to life, we brought in Best Selling author of “Otherwise Engaged” and Baker Street Irregular, Suzanne Finnamore, who teamed up with BSA Design Director, Ken Woodard, to craft the perfect voice. It’s authentic. It’s real. (Actually, the first draft was a little too real for Prime Time TV!) We also enlisted Director of Photography, Svetlana Cvetko, to create an elegant film look blending beauty and strength. Finally Umlaut Editor, Jessica Congdon, gave “Lunch Date” the perfect final touch.
The Valentines Monologues:
“Guess What I Want” :30
“Please and Thank You” :30
Using the Interrotron, a camera rig that helps the director make eye contact with the subject while looking directly into the camera lens, we were able to get beautiful authentic performances as Suzanne asked our women what they really wanted, and even more humorously, what they didn’t want for Valentine’s Day. And Rough House Editor, Penny Krueger, found just the right answers.
Baker Street Advertising Credits:
President: Jack Boland
Chief Creative Officer: Brian Bacino
Chief Strategy Officer: Don Donovan
Copywriter: Suzanne Finnamore
Design Director: Ken Woodard
Producer: Brody McHugh
Social Media Video Editor: Harrison Chapman
Creative Manager: Lesly Pyle
Senior Strategist: Howie Leibach
Group Account Director: Dan Nilsen
Account Supervisor: Christine Rodriguez
Senior Account Executive: Megan Boland
Senior Account Executive: Lisa Coonts
Media Director: Glenn Yajko
Media Broadcasting Supervisor: Sheila Taylor
Media Supervisor: Jena Benzel
Senior Broadcast Buyers: Shelly Kalianis/Cel Vital Bella
“Lunch Date” Production Credits:
Film Director: Brian Bacino, Baker Street Advertising
Executive Producer: Mark Dwyer, Dwyer Films
Director of Photography: Svetlana Cvetko
Production Manager: Jon Bowden
Production Coordinator: Mack Thomas
Editor: Jessica Congdon, Umlaut Post Production
Colorist/Graphics: Ivan Miller, Umlaut Post Production
Post & Graphics Producer: Nick Brown, Umlaut Post Production
Audio Mixer: Andy Greenberg, One Union Recording
“The Valentines Monologues” Production Credits:
Film Director: Suzanne Finnamore/Brian Bacino, Baker Street Advertising
Executive Producer: Mark Dwyer, Dwyer Films
Director of Photography: Svetlana Cvetko
Assistant Director: Harrison Chapman, Baker Street Advertising
Production Manager: Jon Bowden
Production Coordinator: Mack Thomas
Editors: Penny Krueger, Rough House Editorial
Graphics: Eric Stafford, Rough House Editorial
Post Producer: James Hagedorn, Rough House Editorial
Colorist: Roger Krakow, Rough House Editorial
Audio Mixer: Andy Greenberg, One Union Recording