#Adulting — the defining moment a Millennial tweets about when they feel most like a grownup. Like buying their first car.
2017 Giants Integrated Campaign
The 2016 Giants had a storied start, boasting 4 All-Stars and giving fans hope for a 4th World Series Championship in 6 years. Then they completely collapsed in the 2nd half — barely making the Post Season — and getting beat out by the eventual 2016 World Series Champs, the Chicago Cubs. To keep fans interested for the 2017 season, we knew we needed to entice them with more than the promise of wins. So we took a different approach that was born out of our research, pitching AT&T Park as The Ultimate SF Experience.
#AskAnyHondaDriver Testimonials
We searched for the most authentic Honda stories in Northern California via social media. And what we found were arguably the best, and in some cases, most colorful characters on earth.
2015 Multi-Media Campaign
“WE ARE SF WE ARE GIANT” is a proclamation of the San Francisco Giants unique relationship with its fans and a celebration of their 3rd World Series in 5 years. The campaign begins with a 60-second black and white film showing San Francisco the night of Game 7. It continues with a series of soulful spots featuring intimate off-camera conversations with Giants players and coaches, set against slow-motion highlights of the most memorable moments from the championship season.
Website
BSA created NorCalAcuraDealers.com to provide dealer locator information, offers, competitive comparisons, and model shopping — all within an environment that served the brand’s smart luxury aesthetic.
Go Small Get Big
Our mad scientist of data discovered that Honda was deceptively soft in its small SUV line. Our behavioral economist pointed out that the nation was experiencing an increased interest in small SUVs. So Baker Street went Small and got Big.
Digital
Harnessing the energy from the sun, and the voltage of social media, we showed moms that Sun-Maid Raisins aren’t just a healthy snack, they’re also a source of power — and fun.
Hispanic Integrated Campaign
“Siempre Contigo” means “Always with You.” This authentic hispanic marketing campaign helped make Honda the fastest growing car brand in Northern California.
’51 Dons Documentary
The 1951 University of San Francisco Dons football team included 9 future NFL stars. They finished the season, unbeaten, untied and headed to the Orange Bowl, but only if they left their two African-American players behind. Refusing to succumb to the racism of the time, the entire team stayed home. It proved to be a much bigger victory than any football game could deliver. And a story we were honored to tell.
Start Your Summer Integrated Campaign
Remember when the end of school was the most exciting time of the year? That feeling of freedom. No teachers. No homework. Cue Alice Cooper! Unless, of course, you’re a parent.