2013 Integrated Campaign
Tapping into hidden truths about SF Giants fans’ purchase motivation, we created an integrated campaign that put our “+Together We’re Giant” theme to the test. Leveraging social media, we invited fans to be part of the campaign, which helped shatter season ticket sales records and create a phenomenon where both fans and players believe in the mystic power of the 40,000 strong.
Banners Around Town
Our "+ Together We're Giant" campaign could be seen blanketing the city in orange and black, from ballpark to breakers.