Hispanic Integrated Campaign
“Siempre Contigo” means “Always with You.” This authentic hispanic marketing campaign helped make Honda the fastest growing car brand in Northern California.
Point Of Purchase
From car toppers to in-store posters, the Siempre Contigo message was spread throughout NorCal Honda Dealerships.
"BSA developed multiple Spanish language campaigns that went into consumer testing. This campaign, Siempre Contigo (Always with you), was the hands-down winner and we produced TV, digital, and in-store communications. The results have surpassed our wildest expectations. This effort has significantly grown our business and engagement with this very important audience.” Bill Brenner
Bill Brenner, President, Northern California Honda Dealers Advertising Association