Funny how the idea for our latest Honda initiative came about: listening.
What a concept: listening to your clients as they discuss the issues facing their business. It’s something we do with our Honda and Acura clients once a month. And more times than not, by not talking too much, and letting our board members hash out their business challenges, we walk away with a boatload of new ideas for strategic initiatives and marketing programs that were never on the plan.
This was one of those times. Our dealers were commenting how the economy has caused people to hang on to their used cars much longer. Not only was this slowing new car sales, it was killing their used car inventories. We came up with the Don’t Do It Yourself Trade-In Event, reminding people what a hassle it is to sell a used car themselves.
The funny thing is while filming the spot everyone from the crew to the cast had a nightmare to share about trying to sell (or buy) a used car themselves. So do yourself a favor, don’t sell it yourself.
Check out our new spot and the stories behind it.
Honda “Don’t Do it Yourself” Trade-in Event TV
The Making Of: Honda “Don’t Do it Yourself” Trade-in Event TV
Productions credits:
Baker Street:
CCO: Brian Bacino
CD CW: Bob Dorfman
CD AD: Corey Stolberg
Prez: Jack Boland
ACCT. Director: Dan Nilsen
AE: Whitney Randolph
AAE: Gloria Chase
Dwyer Productions
Director: Brian Bacino
DP: Cliff Traiman
Exec Producer: Mark Dwyer
Producer: Susan Dwyer
Edit/Graphics: Michael Rosen
Music: Singing Serpent