December 16, 2014

A Giant Postseason. Together.

That just happened.

The San Francisco Giants not only shocked the world again, but they kept us busy all through October — and happily celebrating most of November. So now on the eve of starting all over again for the 2015 season, we look back and share our Orange October digital, print, and outdoor efforts.

A special thanks and giant ups to photographer Brad Mangin whose genius inspired and often lensed the work of this year’s campaign. (manginphotography.com)

As the SF Giants leveled each impossible challenge, we stayed busy stirring the particles and stoking the mojo with our multi-platform social media pep rally.

Can’t wait to do it again.

Social Media Campaign:

As a new story evolved daily throughout the post season, so did our presence in the Socialsphere. Here’s our Facebook, Twitter and Instagram campaign from Game 1 of the NLDS through Game 7 of the most Classic of Falls.

9.30.14 Post: If you had to win 1 game in enemy territory, you might as well send up an 18-game winner with a 2.98 era, a devastating left-handed slider, and the ability to fix the team bus if it breaks down on the way to PNC Park from the hotel: Suffice it to say, we at Baker Street are #Madbumbelievers!
(Photo by Brad Mangin.)

10.3.14 Post: Yes, yes, yes…%$&-ing yes! #OrangeOctober #OctoberTogether #SFGiants (Pence Photo by Brad Mangin.)

10.4.14 Post: Even though he’s out of the lineup, he’s still in it. #OrangeOctober #OctoberTogether #SFGiants (Photos by Brad Mangin.)

10.6.14 Post: You can feel it in the air. It’s Panda Time. Let the big bear eat! #OrangeOctober #OctoberTogether #SFGiants (Panda Photo by Brad Mangin.)

10.7.14 Post: Looking for the Beast to pull a Willis Reed at any moment. #OrangeOctober #OctoberTogether #SFGiants (Morse Photo by Brad Mangin.)

10.7.14 Post: Start the chainsaw! GRRRRRRR! #RallyVogey #OctoberTogether #BSABelieves (Photo by Brad Mangin.)

10.8.14 Post: Back against a wall? Who ya gonna call? #PenceVsFenceNoContest #OctoberTogether #OrangeTogether #SFGiants

10.14.14 Post: Stick Together. #OctoberTogether (Panda Photo by Brad Mangin.)

10.15.14 Post: Start the chainsaw. #OctoberTogether #RallyVogey (Posey Photo by Brad Mangin.)

10.16.14 Post: Bring’n Giant Game 5 Vibe. #OctoberTogether (Photo by Brad Mangin.)

10.17.14 Post: “Saddle the HeII up! Were burning it down!!! #OctoberTogether #BurnItDownTogether

10.21.14 Post: Live from KC: Madness. One Step Beyond. #OctoberTogether

10.22.14 Post: Are you ready to get peaved in KC? #OctoberTogether

10.24.14 Post: Tonight Live from AT&T Park: “Huddy and the Killer P’s.” #OctoberTogether (Posey Photo by Brad Mangin.)

10.25.14 Post: 2014 World Series Game 4. #OctoberTogether

10.26.14 Post: 2014 World Series Game 5. #OctoberTogether

10.28.14 Post: Our bet is Peavy starts cussing during the National Anthem. #OctoberTogether

10.29.14 Post: Hudson to Lopez to Bumgarner to Affeldt to Romo to Casilla to Market Street. #OctoberTogether

Print Campaign:

We believed it would happen, even before it did. Our team worked feverishly to create congratulatory print ads in anticipation of our third World Championship in five years. We cheered proudly when Panda caught that fly for the last out. And again when these came out in the San Francisco Chronicle.

A detail of the epic journey from the print ad above. Because, well, you’re gonna want to read this. (Click to zoom.)

OOH Campaign:

When we create postseason outdoor, we have no idea what fate has in store for the Giants. So we create messages that endure no matter what the outcome of the postseason.

Credits:

President: Jack Boland

Chief Creative Officer/CW: Brian Bacino

Chief Strategy Officer: Don Donovan

Lead AD/Designer: Carrie Ammermann

AD: Sarah Inglis

CD/CW: Bob Dorfman

CW/Copyeditor: Robert Leon

Account Management: Viviana Bustillo-Aruca

Print Production: Jeff Teator

Social Content Manager/CW: Lesly Pyle

Brian Bacino, Creative Chief B2

October 3, 2014

Honda. NorCal Gets It.

By: Brian Bacino

If you live in Northern California you know there’s a certain expectation of style and an even greater demand for substance. You know there’s no better place to live. NorCal is home to the brightest, most creative, most active people in the nation. These people get it. Work hard. Play hard. And look good doing it. These are the guiding themes of our new integrated campaign for the Northern California, Central Coast, and Central Valley Honda Dealers. Gorgeous film, an intelligent graphics package, and a charming new voice talent introducing Rashida Clendening combine to create a fresh campaign for Honda.

Check out our new TV spots, posters, and a slew of social media video teasers, featuring our stylish cast members and, of course, America’s most trusted car brand.

2014 Honda NorCal “Gets It” TV Commercial Reel:

In-store posters:

The 2014 NorCal Honda “Gets It” Teaser Reel:

Agency: Baker Street Advertising

President: Jack Boland

Chief Creative Officer: Brian Bacino

Chief Strategy Officer: Don Donovan

AD/Designer: Ken Woodard

CD/CW: Bob Dorfman

Producer: Brody McHugh

Management Supervisor: Dan Nilsen

Account Management: Whitney Randolph, Paul Salumbides and Chris Prieto

Account Planner/Statistician: Zak Armitage

Print Production: Jeff Teator

Social Media AD: Sarah Inglis

Social Media CW: Robert Leon

Teaser Video Editor: Harrison Chapman

Social Content Manager/CW: Lesly Pyle

Online Banner AD: Corey Stolberg

Production: Dwyer Productions

Director: Brian Bacino

DP: Kevin Emmons

EP: Mark Dwyer

Editorial: Rough House

Editor: Michael Pickman-Thoon

Assistant Editor/Compressionist: Elijiah Pahati

Producer: Todd Lindo

Motion Graphics: MK12, Ratha Nou, Eric Stafford and Morris Watts-Zagha

Storyboard Artist: Halsted Hannah

Music: Music Orange and Singing Serpent

Colorist: Roger Krakow

Brian Bacino, Creative Chief B2

September 25, 2014

From the Desk of the Creative Chief: Back to School

By: Brian Bacino

Anybody who ever went back to school– that should be everybody, btw- knows the bitter sweet feelings that go along with the end of summer.

Anybody who ever sent kids who have pretty much worked your last nerve over a seemingly endless summer, knows the elation that goes along with sending the little darlings back to class and out of your hair!

Those are the themes at work in our latest Labor Day Sales event for our Honda clients, ironically named “The End of Summer Celebration”. The parents are psyched.. the kids, not so much.

Our TV and online video featured elated parents driving their bummed out children to school on the first day. Our kid actors could soooo relate every one of them turned in a killer performance – they truly felt the pain. Check out the extended online version below.

And things really got fun when we turned over the Hondas – a Civic, an Accord, and an Odyssey!- over to the stunt drivers to see how much drifting and power sliding they could do with the world’s most reliable cars. Check out how much torque they got out of the Odyssey — nice job, Tony!

Big thanks to Tiburon’s St. Hilary School (where my own little darlings did their elementary and middle school time) for letting us turn their parking lot into a NASCAR track. And to all the players and crew.

Credits:
Production: Dwyer Productions
Director of Photography: Kevin Edmonds
Executive Producer: Mark Dwyer
Director: Brian Bacino
Stunt Drivers: Tony Vella, Adam Sewell, Danny Ryder
Music: Orange Music
Post Production: Rough House
Editor: Michael Pickman Thoon
Color Correction: Roger Krakow
Motion Graphics: Eric Stafford
Chief Creative Officer: Brian Bacino
Copy Writer: Bob Dorfman
Art Director: Corey Stolberg
Producer: Brody McHugh
Agency Editor: Harrison Chapman
President: Jack Boland
Group Account Director: Dan Nilsen
Account Executives: Whitney Randolph and Gloria Birch

Brian Bacino, Creative Chief B2

July 22, 2014

The Intern Chronicles

By: Sherlock

Things are happening, here at 15, Lombard Street. What with a TV spot for Sun-Maid in full swing, new office renovations taking shape, and metal framing standing tall, here, there and everywhere, you could say Baker Street is hopping (or should we say, hammering,) away.

Yesterday, we interns found ourselves at One Union Recording Studios, observing a voice-over session with B2 and his creative team. The intimate attention to detail in listening to the subtleties of voice-expression was definitely a learning experience. So much goes into the sound and feeling of one word!

Beyond observing, we have been fortunate enough to be working on a few projects, including a re-vamping the Social Media of Baker Street (more of that, later,) and developing campaigns for Northwest Hondas Graduate Program.

The lunch break excursions, to all foodies alike, have been above and beyond expectations. Weve been taken to the Thursday Farmers Market at the Ferry Building, the food trucks, sat in the sunshine at Levis Plaza and have even climbed through the parrot filled trees and rainforest vegetation to Coit Tower, to stretch our legs, when the weather was particularly fine.

Finally, to highlight a recent celebrity of the Baker Street Team, Harrison Faulkner Chapman has returned from a stint in Bollywood where he was shooting Happy New Year, starring Shah Rukh Khan, known in Bollywood as King Khan, which will be released on October 23, 2014. We look forward to seeing him shine on the big screen!

The Intern Chronicles

June 24, 2014

2014 July 4 Honda Sales Event

By: Brian Bacino

Ka-boom! Back by popular demand, our Holiday Hipsters Sammy & TJ returned to action for our explosive July 4th campaign for our Honda clients July 4 Honda Sales Event.

You may remember them from last summer, when they were hangin ten on the beach. This year, our boysagain played superbly by actors JJ Johnston and Dallas Bryantmake the scene at a smokin hot holiday barbecue, where their preoccupation with their beautiful new Hondas lead to a pyrospectacular climax.

We found the perfect setting for this production at the Wind & Oar Boat School, overlooking the Wilamette River in Portland. Under the leadership of Executive Director Peter Crim, this nonprofit organization teaches youth and adults the fine art of building wooden boats.

This stunning example–featured in our spot–was built entirely by teenagers, and is owned by Norman Eder. Nice work!

With our DP Kevin Emmons making the car pop, and our pyrotechnics expert Kai Shelton making the fireworks really POP (aided in post by the digital effects genius of Rough Houses Eric Stafford & Kit Klangsin), were sure our Honda dealers will have a bang-up July 4th sales event.

Agency Credits:

President: Jack Boland

Chief Creative Officer: Brian Bacino

Art Directors: Corey Stolberg

Copy Writers: Bob Dorfman

Agency Producers: Brody McHugh

Group Account Director: Dan Nilsen

Senior Account Executive: Whitney Randolph

Account Coordinator: Christopher Prieto

Production Credits:

Production: HandCrafted Media

Director: Brian Bacino

Executive Producer: David Piggenger

Director of Photography: Kevin emmons

Production Manager: Katie Brown

SFX: Kai Shelton

Post Production: Rough House

Editor: Michael Pickman-Thoon

Motion Graphics & Visual Effects: Eric Stafford & Kit Klangsin

Color: Roger Krakow

Post Production Supervisor: Todd Lindo

Brian Bacino, Creative Chief B2, Honda

May 17, 2014

Bring on the Summer

By: Brian Bacino

We’re making it rain

for our Northwest Honda dealers. To “celebrate” the onset of summer, which usually means horrific weather in Portland, we created this fun TV, radio, and online campaign featuring Honda owners proudly showing us their new Hondas while getting pummeled by a good ole Northwestern rain storm: “Bring on the summer.”

Of course, even in Portland you really cannot count on rain on cue, so we got a little help from the rain makers from the TV series “Grimm”. Kai Shelton and his crew pumped water from the Columbia River, up into two of their customized “rain trees”. Then we fired up a 700 horsepower airplane propeller to make massive winds. Then we put our poor actors into the heart of the storm- (Jonas Grosserhode, Josh Belville, Kerri Shockley, Joseph Gibson, Derek Osting, Candi Kadel, Lana Sage, Royce Micah, Genevieve Howell, Jennifer Kelley, Cara Mitsuko) and rolled camera. Our DP Kevin Emmons steadied himself through the artificial storm and made the Hondas look beautiful, proving that Hondas really are a Northwest thing.

Agency Credits:

President: Jack Boland

Chief Creative Officer: Brian Bacino

Art Directors: Corey Stolberg

Copy Writers: Bob Dorfman

Agency Producer: Brody McHugh

Group Account Director: Dan Nilsen

Senior Account Executive: Whitney Randolph

Production Credits:

Production: Handcrafted Media

Director: Brian Bacino

Executive Producer: David Pippenger

Director of Photography: Kevin Emmons

PM: Katie Brown

Stylist: Katherine Ross

Brian Bacino, Creative Chief B2, Feature, Honda

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