“Did you hear the Presidents’ news?”
“Ya. It’s Unprecedented.”

That’s the premise of our new TV commercial and internet films for NorCal Honda’s Unprecedented Presidents Day Sale.

:30 Unprecedented Presidents Day TV Spot

Our Honda Presidential Icons are back by popular demand and this time find themselves talking politics in a diner. At least that’s what it seems like they are discussing in this surreal spot that begins like a scene out of Pulp Fiction before revealing George Washington and Abe Lincoln having pancakes and bacon and chewing the fat about the unprecedented president news. Of course, the news turns out to be unprecedented deals on new Hondas.

Subsequent internet films drop in on the First and Sixteenth Presidents as they get their groove on in a new Civic and see how many Potuses they can put in the back of a CR-V. Fun stuff created on the fly at our TV shoot by our in-house crew, Lesly Pyle and Harrison Chapman.

“10-Speaker Sound System” Social Video

“160-Watt Man Bun” Social Video

Baker Street Advertising Credits:
Chief Creative Officer: Brian Bacino
President: Jack Boland
Chief Strategy Officer: Don Donovan
Copywriters: Brian Bacino/Lesly Pyle
Art Directors: Corey Stolberg/Jason Wong
Social Animator: Xavier Li
Producer: Brody McHugh
Social Video Cameraman/Editor: Harrison Chapman
Senior Strategist: Howie Leibach
Group Account Director: Dan Nilsen
Account Supervisor: Christine Rodriguez
Senior Account Executive: Megan Boland
Assistant Account Executive: Noah Zepponi

Production Credits:
Director: Brian Bacino, Baker Street Advertising
Executive Producer: Mark Dwyer, Dwyer Productions
Director of Photography: Cliff Traiman, Little Giant Lighting & Grip
Editor/Post Producer: Michael Pickman-Thoon, Rough House Editorial
Colorist: Roger Krakow, Rough House Editorial
CG Artist: Eric Stafford, Rough House Editorial
Audio Mixer: Andy Greenberg, One Union Recording