“Unwavering!”  “Meticulous!”  “Passionate!” The woman behind the curtain. If you want it done right, done fast, and done without a second thought, Farida’s the one to do it. And she can do it in several languages. The all-knowing one has been with BSA since day-one, applying her inexhaustible talents and unique brand of magic to keep the agency running like a well-oiled machine. Armed with a BA in Accounting from Mumbai University, Farida arrived in SF in 1987, immediately landed her first job at FCB, and has worked in the ad biz ever since. Oh, the stories she could tell!

“I’m the only Baker Streeter who’s called the ‘Bollywood Diva.’”