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Baker Street Advertising

The 1951 University of San Francisco Dons football team included 9 future NFL stars. They finished the season, unbeaten, untied and headed to the Orange Bowl, but only if they left their two African-American players behind. Refusing to succumb to the racism of the time, the entire team stayed home. It proved to be a much bigger victory than any football game could deliver. And a story we were honored to tell.

'51 Dons Documentary

Unbeaten. Untied. Uninvited. The ’51 Dons biggest win was the game they never played.

Aim Higher Mixed Media Reel

"Baker Street developed a strategy and very creative way for us to celebrate the ’51 Don’s Story. We understood the power of what this team accomplishes both on and off the field, but the agency found a very strong way for us to let the world know.”

Scott Sidwell, Director of Athletics, University of San Francisco