2012 Integrated Campaign
The “Together We’re Giant” campaign highlights the unique symbiotic relationship between Giants players and fans. This theme grew into a legacy line for the Giants organization, not only in marketing, but also as the team’s philosophy.
2012 SF Giants Case Study
The Giants asked us to assess where they stood with fans. Our research revealed that showcasing player personalities + giving fans credit for their role in the team’s success could convert casual fans into avid ones.
2012 SF Giants TV Reel
Though these spots were produced long before the Giants won the 2012 World Series Championship, it’s astonishing how reality played out, often in ways we seemed to predict, but never really imagined.
