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Baker Street

Image for Success is a nonprofit that provides complimentary wardrobes to help people succeed. As their services grew, their image needed an update too. So we created a new name, a new logo and a video to help them tell the story of why “Image for Success” became “Bloom.”

The Bloom Brand Launch Story

Barbara Lee, Bloom Founder, Leslie Kwartin, Bloom Store Manager, and Baker Street’s own design director, Ken Woodard, tell the story of why Image for Success became Bloom.

Brand Look and Feel

We developed a name, a logo and collateral materials to help Bloom grow their fundraising efforts.