2013 Integrated Campaign

Tapping into hidden truths about SF Giants fans’ purchase motivation, we created an integrated campaign that put our “+Together We’re Giant” theme to the test. Leveraging social media, we invited fans to be part of the campaign, which helped shatter season ticket sales records and create a phenomenon where both fans and players believe in the mystic power of the 40,000 strong.

2013 SF Giants TV Reel