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Baker Street

The San Francisco Giants thrive on the energy and inspiration provided by baseball’s best fans. This unique player/fan relationship, this genuine power of togetherness, is what the 2014 SF Giants campaign is all about: All Together. Stronger Together.

2014 Giants TV Reel

TV and video depict memorable moments in the ballpark that show the power of togetherness, including 3 spots that feature Giants players stepping out of frozen game moments to humorously illustrate just how the fans make the team stronger.

2014 SF Giants Digital/OOH Reel

Ballpark banners, outdoor boards, and online ads featured photography by Brad Mangin that was carefully chosen and cropped to evoke emotion and nostalgia, using a color technique reminiscent of 60s & 70s technicolor baseball cards. The kids may recognize this look as “Instagram.”