There were more than just trick or treaters afoot this Halloween season. Ghosts? Mummies? Vampires? Old news. This year, it was about possessed Honda Civics.
Click the picture below to watch the spot.
For Hondas Supernatural Sales Event, we wanted to conjure the spirit of spooky to make cars disappear off the showroom floor like a specter in the night.
Now, making cars fly out of dealerships is what Baker Street Advertising does best, but how to summon the Supernatural for our film Who you Gonna Call?
Well, we called Spy Editorial.
And they went old school with a supernatural cloud effect inspired by the 1984 Ghostbusters Skyscraper scene “Are you the key master?”
Click on the picture below to see how it was made.
The crazy cloud effect was created in a 77 gallon water tank filled with half saltwater, half freshwater. Then, we angled the camera under the tank to match footage wed taken from the front of the Honda Dealership. This is where the magic happens. Milk magic. We shot milk into the tank through tiny tubes and let those white wisps crash together as the camera rolled.
As for the disappearing cars and all the rest, well we’ve got a lot of creepy friends to make it happen.
Director: Brian Bacino
Executive Producer: Mark Dwyer
Director of Photography: Cliff Traiman
Producer: Brody McHugh
Production: Dwyer Productions
Post Production: Spy Post
Editor: Alan Chimenti
Special Effects Artist: Daren Orr
Color Correction: Chris Martin
Chief Creative Officer: Brian Bacino
Copy Writer/Creative Director: Bob Dorfman
Art Director/Creative Director: Corey Stolberg
President: Jack Boland
Group Account Director: Dan Nilsen
Account Executives: Whitney Randolph and Gloria Birch