September 25, 2014

From the Desk of the Creative Chief: Back to School

Anybody who ever went back to school– that should be everybody, btw- knows the bitter sweet feelings that go along with the end of summer.

Anybody who ever sent kids who have pretty much worked your last nerve over a seemingly endless summer, knows the elation that goes along with sending the little darlings back to class and out of your hair!

Those are the themes at work in our latest Labor Day Sales event for our Honda clients, ironically named “The End of Summer Celebration”. The parents are psyched.. the kids, not so much.

Our TV and online video featured elated parents driving their bummed out children to school on the first day. Our kid actors could soooo relate every one of them turned in a killer performance – they truly felt the pain. Check out the extended online version below.

And things really got fun when we turned over the Hondas – a Civic, an Accord, and an Odyssey!- over to the stunt drivers to see how much drifting and power sliding they could do with the world’s most reliable cars. Check out how much torque they got out of the Odyssey — nice job, Tony!

Big thanks to Tiburon’s St. Hilary School (where my own little darlings did their elementary and middle school time) for letting us turn their parking lot into a NASCAR track. And to all the players and crew.

Credits:
Production: Dwyer Productions
Director of Photography: Kevin Edmonds
Executive Producer: Mark Dwyer
Director: Brian Bacino
Stunt Drivers: Tony Vella, Adam Sewell, Danny Ryder
Music: Orange Music
Post Production: Rough House
Editor: Michael Pickman Thoon
Color Correction: Roger Krakow
Motion Graphics: Eric Stafford
Chief Creative Officer: Brian Bacino
Copy Writer: Bob Dorfman
Art Director: Corey Stolberg
Producer: Brody McHugh
Agency Editor: Harrison Chapman
President: Jack Boland
Group Account Director: Dan Nilsen
Account Executives: Whitney Randolph and Gloria Birch

Brian Bacino, Creative Chief B2

May 17, 2014

Bring on the Summer

By: Brian Bacino

We’re making it rain

for our Northwest Honda dealers. To “celebrate” the onset of summer, which usually means horrific weather in Portland, we created this fun TV, radio, and online campaign featuring Honda owners proudly showing us their new Hondas while getting pummeled by a good ole Northwestern rain storm: “Bring on the summer.”

Of course, even in Portland you really cannot count on rain on cue, so we got a little help from the rain makers from the TV series “Grimm”. Kai Shelton and his crew pumped water from the Columbia River, up into two of their customized “rain trees”. Then we fired up a 700 horsepower airplane propeller to make massive winds. Then we put our poor actors into the heart of the storm- (Jonas Grosserhode, Josh Belville, Kerri Shockley, Joseph Gibson, Derek Osting, Candi Kadel, Lana Sage, Royce Micah, Genevieve Howell, Jennifer Kelley, Cara Mitsuko) and rolled camera. Our DP Kevin Emmons steadied himself through the artificial storm and made the Hondas look beautiful, proving that Hondas really are a Northwest thing.

Agency Credits:

President: Jack Boland

Chief Creative Officer: Brian Bacino

Art Directors: Corey Stolberg

Copy Writers: Bob Dorfman

Agency Producer: Brody McHugh

Group Account Director: Dan Nilsen

Senior Account Executive: Whitney Randolph

Production Credits:

Production: Handcrafted Media

Director: Brian Bacino

Executive Producer: David Pippenger

Director of Photography: Kevin Emmons

PM: Katie Brown

Stylist: Katherine Ross

Brian Bacino, Creative Chief B2, Feature, Honda

February 17, 2014

From the Desk of the Creative Chief: Honda’s Presidents Day Event

By: Brian Bacino

Abe Lincoln bombs a beast, George Washington cruises snow bunnies in a stolen CRV, and our TV production team gets slammed by a blizzard on location where “The Shining” was filmed, in Mt. Hood, Oregon sounds like its Honda’s President’s Day event.

Click below to see the spot.

We took our Presidential Holiday Icons,– (Dallas Bryant and JJ Johnson) last seen as Uncle Sam and Thomas Jefferson surfing on the 4th of July

up to Mt. Hood Oregon to show off the All Wheel Drive CRV, the steady handling of the front wheel drive Civic, and the always versatile All Wheel drive Pilot, all of which are on sale at the Honda Presidential Ride and Drive.

Our journey begins downtown, where we see Abe Lincoln walking the streets with a newly purchased snowboard under his arm. He bumps into his buddy George Washington, who is in the middle or test driving an All Wheel drive CRV. The Presidents launch a plan of attack that takes them up to snow country, despite the fact the Honda dealer is still sitting in the back.

Big tip of the big black hat to Pippenger Productions who fought through a blizzard to deliver cars and cameras and crew to a snow blanketed location. The location happened to be where they filmed the exterior scenes of “The Shining”. It’s also where we all stayed which was a little creepy.

We shot right through the storm –a virtual white out, which created a beautiful white back round, more like a studio than a ski mountain. DP Kevin Emmons and his crew managed to get a spectacular look out of the snowy conditions. And once Rough House’s colorist Roger Krakow worked his magic, the film looked amazing like we planned it all along.

Credits:

Director: Brian Bacino

Producers: David Pippenger & Brody McHugh

DP: Kevin Emmons

Executive Producer: David Pippenger

Editor: Michael Pickman-Thoon

Colorist: Roger Krakow

Graphics Design and Animation: Kit Klangsin & Eric Stafford

Rough House Producer: Todd Lindo

Compressionist: Elijiah Pahati

Brian Bacino, Creative Chief B2, Honda

February 28, 2013

From the Desk of the Creative Chief: Presidents’ Day

By: Brian Bacino

Like everybody else, Honda had a Presidents’ Day Sale.

And like everybody else, we used Abe Lincoln and George Washington imagery.

But unlike everybody else, our George and Abe have no idea they are Presidents.

They walk and talk like a couple of hipsters who just got an epic deal on a new Honda.

The only strange thing about the scene is that they happen to be dressed like Presidents. This theater of the absurd approach gave our Presidents’ Sale effort plenty of breakthrough as our clients enjoyed historic sales over the period of the event.

(more…)

Brian Bacino, Creative Chief B2, Honda, Presidents' Day Sale