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Baker Street
October 25, 2017
Brian Bacino

NorCal Honda Takes on Millennials


#Millennials #and #Adulting

While developing work for Honda’s latest campaign, targeted toward younger car buyers, we discovered The Holy Grail of Millennial Marketing Secrets:

Millennials are young humans!!!

There it is. We shared our billion bitcoin secret.

We also created a campaign that taps into a powerful life stage our 20-something target is experiencing: “Adulting” — that moment when you find yourself, for the first time, doing very grownup things. And to break through the skepticism, millennials have toward slickly-prepared advertising, we enlisted Bent Image Lab to create a look that seems to be homemade and organic, yet jumps from the small mobile screen with cutting edge technology. By the way, Millennials would hate that last sentence.

Web Videos

“Civic Reasons” :30

“Speed vs Space” :30

“Iceberg” :30

“Run The World” :30

Baker Street Advertising Credits:
President: Jack Boland
Chief Creative Officer: Brian Bacino
Chief Strategy Officer: Don Donovan
Copywriters: Brian Bacino/Robert Leon/Sarah Inglis/Bob Dorfman/Lesly Pyle
Art Directors: Sarah Inglis/Ken Woodard
Producers: Julie Costanzo/Brody McHugh/Lauren Finerman
Senior Strategist: Howie Leibach
Group Account Director: Dan Nilsen
Account Supervisor: Christine Rodriguez
Senior Account Executive: Megan Boland

Production Credits:
Directors: Soloman Burbridge, Joshua Cox and Rob Shaw, Bent Image Lab
Partner/Executive Producer: Ray DiCarlo, Bent Image Lab
Executive Producer: Anthony Greene, Bent Image Lab
Producers: Brianna Vitale/Gabi Villasenor, Bent Image Lab
Sound Engineer: Lance Limbocker, Limbocker Studios

Brian Bacino, Creative Chief B2, Data Analytics, Digital Marketing, Honda

October 15, 2017
Brian Bacino

Hanna Boys Center. Truly making a difference.


We were blessed with the opportunity to help the Hanna Boys Center of Sonoma spread their proven approach to helping at-risk teens. Everyone who touched this project echoed the same sentiment: man, it’s nice to work on something that is truly making a difference. Thanks to all involved.

Our web video for the Hanna Boys Center tells the true story of a Hanna student who overcame enormous obstacles to become a successful, productive adult, thanks to the Hanna Boys Center.

Our film shows how Hanna’s unique approach to caring for troubled kids really works. Hanna doesn’t ask, “what’s wrong with this kid?” They ask, “what happened to this kid?” And how the committed staff handles the kids from that pivotal philosophical belief is why the Hanna Way is worth spreading. We hope our film helps to do just that.

Cinematographer, Cliff Traiman, generously provided his clever camera work to create a seamless journey, falling at first into a future of despair, but thanks to Hanna, changes direction and soars toward hope. Special thanks to Beast editorial who refused payment for their brilliant post. That’s giving back, man.

Client Credits:
Brian Farragher, M.B.A., Chief Executive Officer
Chris Jones, Chief Development Officer
Christy Kenyon, Director of Marketing & Communications

Baker Street Advertising Credits:
President: Jack Boland
Chief Creative Officer: Brian Bacino
Chief Strategy Officer: Don Donovan
Art Director: Sarah Inglis
Copywriter: Sara Alterman
Producer: Brody McHugh
Creative Manager/Script Supervisor: Lesly Pyle
Senior Strategist: Howie Leibach
Account Supervisor: Nick Spillner
Senior Account Executive: Juliana King

Production Credits:
Directors: Harrison Chapman/Sarah Inglis, Baker Street Advertising
Director of Photography: Cliff Traiman, Little Giant Lighting & Grip
Editor: Doug Walker, Beast Editorial
Founder: Jon Ettinger, Beast Editorial
Producer: Vickie Sornsilp, Beast Editorial
Gaffer: Vincent Wrenn
Key Grip: Damian Lucas
1st AC: Deidre Locklear
Sound: Rod Hartzog

Brian Bacino, Creative Chief B2