© Copyright 2018
Baker Street Advertising
August 2, 2018
Brian Bacino

It Takes a Village to Raise a Trophy

By:

It takes a village to raise a trophy – a village of dedicated, creative thinkers in every department – planning, media, account, creative and production – along with great clients.

Our Baker Street Advertising village scooped up 6 Communicator and 5 Telly Awards, as two of the nation’s prestigious advertising awards announced their winners.

Below is a breakdown of the awards and the celebrated work:

Communicator Awards:

SF Giants Interactive Campaign | Gold
— “We Are Sundays
— “Two For Tuesdays
— “Day Baseball
— “Orange Fridays

SF Giants :30 TV Spot | Gold
— “Meet the Closer

NorCal Honda Online Campaign | Gold
— “Civic Reasons
— “Speed vs. Space
— “Iceberg
— “Run The World

NorCal Honda Craft in Copywriting | Gold
— “Civic Reasons

NorCal Honda Online Animation | Gold
— “Iceberg

NorCal Honda Online Promotional Video | Silver
— “Speed vs. Space

Telly Awards:

SF Giants Interactive Campaign | Gold
— “We Are Sundays
— “Two For Tuesdays
— “Day Baseball

SF Giants :30 TV Spot | Gold
— “Meet the Closer

SF Giants Interactive Film | Silver
— “We Are Sundays

SF Giants Interactive Film | Silver
— “Orange Fridays

NorCal Honda Online Campaign | Bronze
— “Civic Reasons
— “Speed vs. Space
— “Iceberg

NorCal Honda | Pre-Roll Video | “Civic Reasons”

NorCal Honda | Pre-Roll Video | “Speed vs Space”

NorCal Honda | Pre-Roll Video | “Iceberg” 

NorCal Honda | Pre-Roll Video | “Run the World” 

SF Giants | Interactive Film | “We Are Sundays”

SF Giants | Interactive Film | “Two For Tuesdays” 

SF Giants | Interactive Film | “Day Baseball” 

SF Giants | Interactive Film | “Orange Fridays” 

SF Giants | :30 TV Spot | “Meet the Closer” 

Baker Street Advertising Credits (NorCal Honda Work):
President: Jack Boland
Chief Creative Officer: Brian Bacino
Chief Strategy Officer: Don Donovan
Copywriters: Brian Bacino/Robert Leon/Sarah Inglis/Bob Dorfman/Lesly Pyle
Art Directors: Sarah Inglis/Ken Woodard
Producers: Julie Costanzo/Brody McHugh/Lauren Finerman
Senior Strategist: Howie Leibach
Group Account Director: Dan Nilsen
Account Supervisor: Christine Rodriguez
Senior Account Executive: Megan Boland
Media Director: Glenn Yajko
Media Broadcasting Supervisor: Sheila Taylor
Media Supervisor: Jena Benzel
Senior Broadcast Buyers: Shelly Kalianis/Cel Vital Bella

Production Credits (NorCal Honda Work):
Directors: Soloman Burbridge, Joshua Cox and Rob Shaw, Bent Image Lab
Partner/Executive Producer: Ray DiCarlo, Bent Image Lab
Executive Producer: Anthony Greene, Bent Image Lab
Producers: Brianna Vitale/Gabi Villasenor, Bent Image Lab
Sound Engineer: Lance Limbocker, Limbocker Studios

Baker Street Advertising Credits (SF Giants Work):
President: Jack Boland
Chief Creative Officer: Brian Bacino
Chief Strategy Officer: Don Donovan
Copywriters: Brian Bacino/Robert Leon/Bob Dorfman
Art Directors: Ken Woodard/Jason Wong
Interactive/Cinemagraph Art Director: Xavier Li
Producer: Brody McHugh
Creative Manager/Script Supervisor: Lesly Pyle
Senior Strategist: Howie Leibach
Account Supervisor: Nick Spillner
Senior Account Executive: Juliana King
Media Director: Glenn Yajko
Media Broadcasting Supervisor: Sheila Taylor
Media Supervisor: Jena Benzel
Senior Broadcast Buyers: Shelly Kalianis/Cel Vital Bella

Production Credits (SF Giants Work):
Director: Brian Bacino, Baker Street Advertising
Executive Producer: Mark Dwyer, Dwyer Productions
Director of Photography: Cliff Traiman, Little Giant Lighting & Grip
Director of Photography “Meet The Closer”: Keith Pikus
Line Producer: Jon Bowden
Editor: Alan Chimenti, Ntropic Editorial
ECD/Founder: Nate Robinson, Ntropic Editorial
Post Producer: Emily Avoujageli & Danielle Cheifetz, Ntropic Editorial
VFX Director: Aaron Vasquez, Ntropic Editorial
VFX Artists: Ethan Chang & Miguel Diaz-Rivera, Ntropic Editorial
Colorists: Chris Martin, Nick Sanders, & Kristy Navarro, Ntropic Editorial
Graphics Artist: Erica Poat, Ntropic Editorial
Flame Artist: Mark Everson & Todd Hemsley, Ntropic Editorial
Junior Flame Artist: Jerome Knight, Ntropic Editorial
Rotoscoping Producer: John Mendaros​, Ntropic Editorial
Rotoscoping Artists: Roel Elaco, Jun dela Pena, Alfred Ilagen, Ntropic Editorial
Post Assistants: Gillen Burch & Yvonne Pon​, Ntropic Editorial
Audio Mixer: Andy Greenberg, One Union Recording

Accolades, Awards, Baker Streeters, Brian Bacino, Creative Chief B2, Honda, SF Giants, Sports, Sports Marketing, Uncategorized

February 10, 2017
Sherlock

Hanna Boys Center Welcomes Four New Board Members for 2017

By:

At its January 2017 Board meeting, Hanna Boys Center elected four new Regents to its Board of Directors: Jack Boland, founder and president of Baker Street Advertising, who will be serving on the development committee; Peter Connolly, a retired Wells Fargo executive who will be serving on the finance and investment committees; Frank Conway, corporate attorney with the Meyer Corporation, who will serve on the governance committee; and Mary Corroon, owner and president of Corroon Consulting, who will be serving on the development committee.

Hanna Boys Center is governed by an all-volunteer Board of Directors composed of Trustees, which have fiduciary responsibilities; Regents, which act as advisors and serve on working committees; and Regents Emeritus, which serve as ambassadors for the organization. The Board is chaired by Bill Schrader, who is also chairman of Exchange Bank of Santa Rosa.
“Hanna’s Board members come from across Northern California and bring a wide variety of expertise and experience from both the for-profit and non-profit worlds. But we all share one common goal: creating positive, permanent change for at-risk youth in the Bay Area and, through the work of the Hanna Institute, throughout California. I’m so grateful for the willingness of our latest Board members to help in this critical work of overcoming the effects of trauma and adversity so prevalent among young people today,” noted Bill Schrader.

About Hanna Boys Center
Since 1945, Hanna Boys Center has changed the lives of thousands of at-risk, motivated youth through faith, education and caring, helping them grow into productive members of society. Hanna exists to help at-risk teens overcome the effects of childhood adversity—to become responsible, productive adults and realize their highest potential. We do this by providing a nurturing and therapeutic residential environment, a tailored educational model, and trained, caring adults who help kids create positive, permanent change in their lives. www.hannacenter.org

Contact: Christy Kenyon
Director of Marketing & Communications, Hanna Boys Center 707-933-2504, ckenyon@hannacenter.org

Accolades

September 28, 2015
Lesly Pyle

What Happened in Vegas

By:

What happens in Vegas, stays in Vegas. Except this: Baker Street Advertising won Agency of the Year at the Internet Marketing Association’s IMPACT15 digital marketing conference.
 
Screen Shot 2015-10-22 at 10.54.40 AM

When two of our leaders were invited to be keynote speakers at IMPACT15 in Las Vegas, we had no idea how far this ride would take us. We were honored to have our President and Founder, Jack Boland, and our Creative Chief, Brian Bacino, reppin’ on the main stage. They presented “Together We’re Giant,” a dive into digital sports marketing, alongside our client Tom McDonald, the SVP of Marketing at the San Francisco Giants.

Screen Shot 2015-10-21 at 4.39.22 PM

And Don Donovan AKA the “Sherlock Holmes of Big Data” AKA our Chief Strategy Officer, presented “Cracking the Code of Big Data” in a breakout session. Other speakers included executives from global behemoths like Barnes & Noble Education, Oracle Data Cloud and Evite. So, yeah, we were already stoked to be a part of it.

Screen Shot 2015-10-21 at 4.39.36 PM
 
But little did we know that more things to celebrate were coming our way. In addition to winning Digital Agency of the Year, Baker Street Advertising also took home four more IMPACT15 trophies — in four distinct social media categories for three of our clients: the San Francisco Giants, Northern California Honda Dealers and Sun-Maid.
 
Baker_Street_IMPACT15_Awards_9.2015
 
Community Engagement Leadership Award

San Francisco Giants: “Big Speech” as seen below:
 

 
Best Use of Twitter
San Francisco Giants: “Together We’re Giant”
 
Facebook Customization Award
Northern California Honda Dealerships: “#AskAnyHondaDriver Testimonial Campaign”
 
YouTube Informational Award
Sun-Maid Raisins: “Snacktivities”
 
Check out the case study videos for the three winners listed above here: https://bakerstadvertising.com/proof/
 
So how do we think it happened?
 
According to BSA Prez Jack Boland: “Our approach to marketing and our mantra is: ‘Discovery. Creativity. Proof.’ From insight to strategically-sound creative to concrete results, winning these awards is a testament to our unique model.”
 
BSA’s Chief Creative Officer, Brian Bacino, adds “This show is about getting results. Which we did, but I also think the judges couldn’t resist falling in love with the creative.”
 
Fellas, your staff agrees. And couldn’t be more excited about it.
 
Here’s a little more info on the Internet Marketing Association (IMA) and IMPACT15:
 
IMPACT15 is a three-day global conference focused on how to get your customer’s attention through innovation.
 
IMA is one of the fastest growing Internet marketing groups in the world, with more than 1,000,000 professional members in fields including sales, marketing, business ownership, programming and creative development. It provides a platform where proven Internet marketing strategies are demonstrated and shared to increase members’ value to their organizations. www.imanetwork.org
 

Accolades, Awards, Brian Bacino, Creative Chief B2, Honda, SF Giants, Sports, Sports Marketing