OK, this is the dumbest thing we’ve ever done for Honda. I think it’s my favorite.
Tasked with a straight-forward, shout-from-the-rooftops brief: “buy any new Honda now and pay nothing for 90 Days,” we created this clever notion that for a limited time, Hondas are like magic time machines.
Which, of course, means you can buy a Honda today and have enough time to grow ridiculous beards, hairstyles and give birth to your baby before you have to pay.
We imagined 90 days passing before your eyes, but rather than invest in special effects, we went with dumb jump cuts that make you smile. No matter how many times we see the joke, it’s a smile and a reminder that you can get any new Honda right now and pay nothing for 90 days.
We had some fun with our social messaging too, including the best Facebook header ever, if you like wagging dog tails:
Facebook Cover Video:
Social Media Social GIF: Civic
Social Media Social GIF: Accord
Social Media Social GIF: CR-V
Social Media Social GIF: Kelley Blue Book
And one of our better radio spots of the year was inspired by the most famous time machine ever — The DeLorean.
Baker Street Advertising Credits: President: Jack Boland Chief Creative Officer: Brian Bacino Chief Strategy Officer: Don Donovan TV Copywriter: Brian Bacino Art Director (All Media): Sarah Inglis Radio & Social Media Copywriter/Social Video Editor: Harrison Chapman Producer: Brody McHugh Creative Manager/Script Supervisor: Lesly Pyle Group Account Director: Dan Nilsen Associate Account Director: Christine Rodriguez Account Supervisor: Megan Boland
Media Director: Glenn Yajko
Media Broadcasting Supervisor: Sheila Taylor
Media Supervisor: Jena Benzel
Senior Broadcast Buyers: Shelly Kalianis/Cel Vital Bella
Production Credits: Director: Brian Bacino, Baker Street Advertising Executive Producer: Jed Mortenson, Waypoint Films Director of Photography: Kevin Emmons Line Producer: Kevin Hayes Editor: Michael Pickman-Thoon, Rough House Editorial Colorist: Roger Krakow, Rough House Editorial Graphics: Eric Stafford, Rough House Editorial Audio Mixer: Andy Greenberg, One Union Recording
Baker Street’s multi-channel Siempre Contigo Hispanic Media effort for Honda continues to get attention, this time winning a SMARTIE Award for outstanding Mobile Amplification and Location-Based Targeting.
Check out the award video, created by our partners, Clear Channel OOH, to see how our Media Bakers are blending cutting-edge mobile technology and old school Out Of Home to create dramatic results.
OOH Board | Odyssey
OOH Board | CR-V
Before winning the SMARTIE Award, Baker Street’s media caught the eye of Dealer Marketing Magazine in this article that appeared in our blog post from July 2018.
Credits, Baker Street Advertising:
President: Jack Boland
Media Director: Glenn Yajko
Media Supervisor: Jena Benzel
Chief Strategy Officer: Don Donovan
Chief Creative Officer: Brian Bacino
Art Director: Ken Woodard
Group Account Director: Dan Nilsen
Associate Account Director: Christine Rodriguez
Account Supervisor: Megan Boland
It takes a village to raise a trophy – a village of dedicated, creative thinkers in every department – planning, media, account, creative and production – along with great clients.
Our Baker Street Advertising village scooped up 6 Communicator and 5 Telly Awards, as two of the nation’s prestigious advertising awards announced their winners.
Below is a breakdown of the awards and the celebrated work:
Baker Street Advertising Credits (NorCal Honda Work): President: Jack Boland Chief Creative Officer: Brian Bacino Chief Strategy Officer: Don Donovan Copywriters: Brian Bacino/Robert Leon/Sarah Inglis/Bob Dorfman/Lesly Pyle Art Directors: Sarah Inglis/Ken Woodard Producers: Julie Costanzo/Brody McHugh/Lauren Finerman Senior Strategist: Howie Leibach Group Account Director: Dan Nilsen Account Supervisor: Christine Rodriguez Senior Account Executive: Megan Boland
Media Director: Glenn Yajko
Media Broadcasting Supervisor: Sheila Taylor
Media Supervisor: Jena Benzel
Senior Broadcast Buyers: Shelly Kalianis/Cel Vital Bella
Production Credits (NorCal Honda Work): Directors: Soloman Burbridge, Joshua Cox and Rob Shaw, Bent Image Lab Partner/Executive Producer: Ray DiCarlo, Bent Image Lab Executive Producer: Anthony Greene, Bent Image Lab Producers: Brianna Vitale/Gabi Villasenor, Bent Image Lab Sound Engineer: Lance Limbocker, Limbocker Studios
Baker Street Advertising Credits (SF Giants Work): President: Jack Boland Chief Creative Officer: Brian Bacino Chief Strategy Officer: Don Donovan Copywriters: Brian Bacino/Robert Leon/Bob Dorfman Art Directors: Ken Woodard/Jason Wong Interactive/Cinemagraph Art Director: Xavier Li Producer: Brody McHugh Creative Manager/Script Supervisor: Lesly Pyle Senior Strategist: Howie Leibach Account Supervisor: Nick Spillner Senior Account Executive: Juliana King
Media Director: Glenn Yajko
Media Broadcasting Supervisor: Sheila Taylor
Media Supervisor: Jena Benzel
Senior Broadcast Buyers: Shelly Kalianis/Cel Vital Bella
Production Credits (SF Giants Work): Director: Brian Bacino, Baker Street Advertising Executive Producer: Mark Dwyer, Dwyer Productions Director of Photography: Cliff Traiman, Little Giant Lighting & Grip Director of Photography “Meet The Closer”: Keith Pikus Line Producer: Jon Bowden Editor: Alan Chimenti, Ntropic Editorial ECD/Founder: Nate Robinson, Ntropic Editorial Post Producer: Emily Avoujageli & Danielle Cheifetz, Ntropic Editorial VFX Director: Aaron Vasquez, Ntropic Editorial VFX Artists: Ethan Chang & Miguel Diaz-Rivera, Ntropic Editorial Colorists: Chris Martin, Nick Sanders, & Kristy Navarro, Ntropic Editorial Graphics Artist: Erica Poat, Ntropic Editorial Flame Artist: Mark Everson & Todd Hemsley, Ntropic Editorial Junior Flame Artist: Jerome Knight, Ntropic Editorial Rotoscoping Producer: John Mendaros, Ntropic Editorial Rotoscoping Artists: Roel Elaco, Jun dela Pena, Alfred Ilagen, Ntropic Editorial Post Assistants: Gillen Burch & Yvonne Pon, Ntropic Editorial Audio Mixer: Andy Greenberg, One Union Recording
At its January 2017 Board meeting, Hanna Boys Center elected four new Regents to its Board of Directors: Jack Boland, founder and president of Baker Street Advertising, who will be serving on the development committee; Peter Connolly, a retired Wells Fargo executive who will be serving on the finance and investment committees; Frank Conway, corporate attorney with the Meyer Corporation, who will serve on the governance committee; and Mary Corroon, owner and president of Corroon Consulting, who will be serving on the development committee.
Hanna Boys Center is governed by an all-volunteer Board of Directors composed of Trustees, which have fiduciary responsibilities; Regents, which act as advisors and serve on working committees; and Regents Emeritus, which serve as ambassadors for the organization. The Board is chaired by Bill Schrader, who is also chairman of Exchange Bank of Santa Rosa.
“Hanna’s Board members come from across Northern California and bring a wide variety of expertise and experience from both the for-profit and non-profit worlds. But we all share one common goal: creating positive, permanent change for at-risk youth in the Bay Area and, through the work of the Hanna Institute, throughout California. I’m so grateful for the willingness of our latest Board members to help in this critical work of overcoming the effects of trauma and adversity so prevalent among young people today,” noted Bill Schrader.
About Hanna Boys Center
Since 1945, Hanna Boys Center has changed the lives of thousands of at-risk, motivated youth through faith, education and caring, helping them grow into productive members of society. Hanna exists to help at-risk teens overcome the effects of childhood adversity—to become responsible, productive adults and realize their highest potential. We do this by providing a nurturing and therapeutic residential environment, a tailored educational model, and trained, caring adults who help kids create positive, permanent change in their lives. www.hannacenter.org
Contact: Christy Kenyon
Director of Marketing & Communications, Hanna Boys Center 707-933-2504, ckenyon@hannacenter.org
What happens in Vegas, stays in Vegas. Except this: Baker Street Advertising won Agency of the Year at the Internet Marketing Association’s IMPACT15 digital marketing conference.
When two of our leaders were invited to be keynote speakers at IMPACT15 in Las Vegas, we had no idea how far this ride would take us. We were honored to have our President and Founder, Jack Boland, and our Creative Chief, Brian Bacino, reppin’ on the main stage. They presented “Together We’re Giant,” a dive into digital sports marketing, alongside our client Tom McDonald, the SVP of Marketing at the San Francisco Giants.
And Don Donovan AKA the “Sherlock Holmes of Big Data” AKA our Chief Strategy Officer, presented “Cracking the Code of Big Data” in a breakout session. Other speakers included executives from global behemoths like Barnes & Noble Education, Oracle Data Cloud and Evite. So, yeah, we were already stoked to be a part of it.
But little did we know that more things to celebrate were coming our way. In addition to winning Digital Agency of the Year, Baker Street Advertising also took home four more IMPACT15 trophies in four distinct social media categories for three of our clients: the San Francisco Giants, Northern California Honda Dealers and Sun-Maid.
Community Engagement Leadership Award
San Francisco Giants: Big Speech as seen below:
Best Use of Twitter
San Francisco Giants: Together Were Giant
Facebook Customization Award
Northern California Honda Dealerships: #AskAnyHondaDriver Testimonial Campaign
YouTube Informational Award
Sun-Maid Raisins: Snacktivities
According to BSA Prez Jack Boland: Our approach to marketing and our mantra is: Discovery. Creativity. Proof. From insight to strategically-sound creative to concrete results, winning these awards is a testament to our unique model.
BSAs Chief Creative Officer, Brian Bacino, adds This show is about getting results. Which we did, but I also think the judges couldnt resist falling in love with the creative.
Fellas, your staff agrees. And couldn’t be more excited about it.
Here’s a little more info on the Internet Marketing Association (IMA) and IMPACT15:
IMPACT15 is a three-day global conference focused on how to get your customers attention through innovation.
IMA is one of the fastest growing Internet marketing groups in the world, with more than 1,000,000 professional members in fields including sales, marketing, business ownership, programming and creative development. It provides a platform where proven Internet marketing strategies are demonstrated and shared to increase members’ value to their organizations. www.imanetwork.org
