If you live in Northern California you know there’s a certain expectation of style and an even greater demand for substance. You know there’s no better place to live. NorCal is home to the brightest, most creative, most active people in the nation. These people get it. Work hard. Play hard. And look good doing it. These are the guiding themes of our new integrated campaign for the Northern California, Central Coast, and Central Valley Honda Dealers. Gorgeous film, an intelligent graphics package, and a charming new voice talent — introducing Rashida Clendening — combine to create a fresh campaign for Honda.

Check out our new TV spots, posters, and a slew of social media video teasers, featuring our stylish cast members and, of course, America’s most trusted car brand.

2014 Honda NorCal “Gets It” TV Commercial Reel:

In-store posters:


The 2014 NorCal Honda “Gets It” Teaser Reel:

Agency: Baker Street Advertising

President: Jack Boland

Chief Creative Officer: Brian Bacino

Chief Strategy Officer: Don Donovan

AD/Designer: Ken Woodard

CD/CW: Bob Dorfman

Producer: Brody McHugh

Management Supervisor: Dan Nilsen

Account Management: Whitney Randolph, Paul Salumbides and Chris Prieto

Account Planner/Statistician: Zak Armitage

Print Production: Jeff Teator

Social Media AD: Sarah Inglis

Social Media CW: Robert Leon

Teaser Video Editor: Harrison Chapman

Social Content Manager/CW: Lesly Pyle

Online Banner AD: Corey Stolberg

Production: Dwyer Productions

Director: Brian Bacino

DP: Kevin Emmons

EP: Mark Dwyer

Editorial:  Rough House

Editor: Michael Pickman-Thoon

Assistant Editor/Compressionist: Elijiah Pahati

Producer: Todd Lindo

Motion Graphics: MK12, Ratha Nou, Eric Stafford and Morris Watts-Zagha

Storyboard Artist: Halsted Hannah

Music: Music Orange and Singing Serpent

Colorist: Roger Krakow