To mark the end of a pretty amazing year, the Baker Street Players got together to create this blockbuster sales event campaign for the Northern California and Northwest Honda Dealers.
Bringing this kind of production value and sheer enthusiasm on a budget of a two week sales event requires the “Our Gang” approach: “Let’s put on a show!”
Final Spot: “Happy Honda Days: Almost Over”
The best part of working for a small agency is that you develop the “do it yourself” mentality. It’s amazing how much further you can make a budget go if you create with your own hands and cameras.
Once you resolve that you have to physically create the assets yourself, suddenly you figure it out. We no longer accept that a film will be too expensive to make. We scoff when a stock film or photo search disappoints. We just grab our 5D’s and Go Pros and jump in. And in the case of our latest work for the Kraft Fight Hunger Bowl, played at AT&T Park, that’s exactly what we did. We jumped in the bay.
Brian Bacino, Creative Chief B2, Kraft Fight Hunger Bowl, Sports