BOB DORFMAN, SPORTS MARKETING EXPERT AT

SAN FRANCISCO’S BAKER STREET ADVERTISING,

JUDGES OUR ATHLETES’ ENDORSEMENT POTENTIAL

in

The 2012 Summer Olympics

Sports Marketers’ Scouting Report 

The ratings were huge, the drama compelling, and Team USA’s medal haul led the world. But now that the London Games are over, and most Americans return to ignoring swimmers, sprinters and gymnasts for the next four years, do any of our athletes have what it takes to stay golden on Madison Avenue? (more…)