That’s the question Baker Street posed to the Bay Area in our integrated digital, outdoor, and experiential campaign for this year’s College Football Playoff National Championship at Levi’s Stadium.
Our first step was to create an iconic poster and outdoor design, seen in the video below, that helped communicate that the National Championship game was actually the result of a playoff system involving the top 4 teams. This is only the 5th time the National Championship has been decided by the Playoff system.
The visual language of the campaign practically challenges fans to fill in the brackets, in their own mind, and make their own predictions. The design inspired a campaign where we literally asked fans to place the logos from the top 25 teams in the country, into the final four, and then make their predictions for the big game.
Did you guess right?
Baker Street Advertising Credits:
President: Jack Boland
Chief Creative Officer: Brian Bacino
Chief Strategy Officer: Don Donovan
Copywriter: Bob Dorfman
Art Directors: Corey Stolberg/Jason Wong
Producer: Brody McHugh
Creative Manager: Lesly Pyle
Design Studio and Production Manager: Jeff Teator
Group Account Director: Dan Nilsen
Account Supervisor: Nick Spillner
Media Director: Glenn Yajko
Media Supervisor: Jena Benzel
Senior Broadcast Buyers: Shelly Kalianis/Cel Vital Bella
Production Credits:
Director: Brian Bacino
Executive Producer: Michael Pickman-Thoon, Rough House Editorial
Director of Photography: Cliff Traiman, Little Giant Lighting & Grip
Editor: Michael Pickman-Thoon, Rough House Editorial
Colorist: Roger Krakow, Rough House Editorial
Motion Graphics: Eric Stafford, Rough House Editorial
Post Producer: James Hagedorn, Rough House Editorial
Audio Mixer: Jeremiah Moore, Rough House Editorial
OK, this is the dumbest thing we’ve ever done for Honda. I think it’s my favorite.
Tasked with a straight-forward, shout-from-the-rooftops brief: “buy any new Honda now and pay nothing for 90 Days,” we created this clever notion that for a limited time, Hondas are like magic time machines.
Which, of course, means you can buy a Honda today and have enough time to grow ridiculous beards, hairstyles and give birth to your baby before you have to pay.
We imagined 90 days passing before your eyes, but rather than invest in special effects, we went with dumb jump cuts that make you smile. No matter how many times we see the joke, it’s a smile and a reminder that you can get any new Honda right now and pay nothing for 90 days.
We had some fun with our social messaging too, including the best Facebook header ever, if you like wagging dog tails:
Facebook Cover Video:
Social Media Social GIF: Civic
Social Media Social GIF: Accord
Social Media Social GIF: CR-V
Social Media Social GIF: Kelley Blue Book
And one of our better radio spots of the year was inspired by the most famous time machine ever — The DeLorean.
Baker Street Advertising Credits: President: Jack Boland Chief Creative Officer: Brian Bacino Chief Strategy Officer: Don Donovan TV Copywriter: Brian Bacino Art Director (All Media): Sarah Inglis Radio & Social Media Copywriter/Social Video Editor: Harrison Chapman Producer: Brody McHugh Creative Manager/Script Supervisor: Lesly Pyle Group Account Director: Dan Nilsen Associate Account Director: Christine Rodriguez Account Supervisor: Megan Boland
Media Director: Glenn Yajko
Media Broadcasting Supervisor: Sheila Taylor
Media Supervisor: Jena Benzel
Senior Broadcast Buyers: Shelly Kalianis/Cel Vital Bella
Production Credits: Director: Brian Bacino, Baker Street Advertising Executive Producer: Jed Mortenson, Waypoint Films Director of Photography: Kevin Emmons Line Producer: Kevin Hayes Editor: Michael Pickman-Thoon, Rough House Editorial Colorist: Roger Krakow, Rough House Editorial Graphics: Eric Stafford, Rough House Editorial Audio Mixer: Andy Greenberg, One Union Recording
It takes a village to raise a trophy – a village of dedicated, creative thinkers in every department – planning, media, account, creative and production – along with great clients.
Our Baker Street Advertising village scooped up 6 Communicator and 5 Telly Awards, as two of the nation’s prestigious advertising awards announced their winners.
Below is a breakdown of the awards and the celebrated work:
Baker Street Advertising Credits (NorCal Honda Work): President: Jack Boland Chief Creative Officer: Brian Bacino Chief Strategy Officer: Don Donovan Copywriters: Brian Bacino/Robert Leon/Sarah Inglis/Bob Dorfman/Lesly Pyle Art Directors: Sarah Inglis/Ken Woodard Producers: Julie Costanzo/Brody McHugh/Lauren Finerman Senior Strategist: Howie Leibach Group Account Director: Dan Nilsen Account Supervisor: Christine Rodriguez Senior Account Executive: Megan Boland
Media Director: Glenn Yajko
Media Broadcasting Supervisor: Sheila Taylor
Media Supervisor: Jena Benzel
Senior Broadcast Buyers: Shelly Kalianis/Cel Vital Bella
Production Credits (NorCal Honda Work): Directors: Soloman Burbridge, Joshua Cox and Rob Shaw, Bent Image Lab Partner/Executive Producer: Ray DiCarlo, Bent Image Lab Executive Producer: Anthony Greene, Bent Image Lab Producers: Brianna Vitale/Gabi Villasenor, Bent Image Lab Sound Engineer: Lance Limbocker, Limbocker Studios
Baker Street Advertising Credits (SF Giants Work): President: Jack Boland Chief Creative Officer: Brian Bacino Chief Strategy Officer: Don Donovan Copywriters: Brian Bacino/Robert Leon/Bob Dorfman Art Directors: Ken Woodard/Jason Wong Interactive/Cinemagraph Art Director: Xavier Li Producer: Brody McHugh Creative Manager/Script Supervisor: Lesly Pyle Senior Strategist: Howie Leibach Account Supervisor: Nick Spillner Senior Account Executive: Juliana King
Media Director: Glenn Yajko
Media Broadcasting Supervisor: Sheila Taylor
Media Supervisor: Jena Benzel
Senior Broadcast Buyers: Shelly Kalianis/Cel Vital Bella
Production Credits (SF Giants Work): Director: Brian Bacino, Baker Street Advertising Executive Producer: Mark Dwyer, Dwyer Productions Director of Photography: Cliff Traiman, Little Giant Lighting & Grip Director of Photography “Meet The Closer”: Keith Pikus Line Producer: Jon Bowden Editor: Alan Chimenti, Ntropic Editorial ECD/Founder: Nate Robinson, Ntropic Editorial Post Producer: Emily Avoujageli & Danielle Cheifetz, Ntropic Editorial VFX Director: Aaron Vasquez, Ntropic Editorial VFX Artists: Ethan Chang & Miguel Diaz-Rivera, Ntropic Editorial Colorists: Chris Martin, Nick Sanders, & Kristy Navarro, Ntropic Editorial Graphics Artist: Erica Poat, Ntropic Editorial Flame Artist: Mark Everson & Todd Hemsley, Ntropic Editorial Junior Flame Artist: Jerome Knight, Ntropic Editorial Rotoscoping Producer: John Mendaros, Ntropic Editorial Rotoscoping Artists: Roel Elaco, Jun dela Pena, Alfred Ilagen, Ntropic Editorial Post Assistants: Gillen Burch & Yvonne Pon, Ntropic Editorial Audio Mixer: Andy Greenberg, One Union Recording
NorCal Honda’s #AskAnyHondaDriver testimonial campaign is in its 4th year and is the most robust campaign we’ve created so far — with 19 long-format web films and 28 unique TV/web videos since 2015. Talk about legendary dependability.
This year, we feature four new happy Honda stories from all over Northern California.
2014 | Accord | Chris and Kelsey | Monterey
Teeing it up are two golf pros who definitely drive for show.
2017 CR-V | Samanta | Richmond
Second, is super sweet Samanta Beltran, who’s a Contra Costa Country school counselor by day, a baker by night and a lifelong Honda driver by choice.
2010 & 2011 Fits | Peters Family | Santa Rosa
Third, we have 6 feet 6 Jacob, 5-foot Lauren and their 150-pound Great Dane Charles who believe their two Fits are the perfect fit for their modern family.
2016 Odyssey | The Crandalls | Tiburon
Lastly, The Crandall Family, who have three tiny tots and one of the tightest turns in Tiburon.
Not only does this campaign help drive Honda’s record sales, but it drives people into action. Or should we say, interaction? Before we launched the first five stories back in 2015, research from BSA’s trademark “Discovery” phase revealed that Honda drivers love their Hondas so much, they want to tell the world. So we gave them a stage. We created an interactive platform on NorCal Honda’s Facebook page called “Straight From The Street” where Honda drivers can share their own stories for a chance to have it professionally produced for television and digital media.
As you can see, it worked. And keeps working, becoming a self-fulfilling cycle of success. Every user-submitted story is a free ad for Honda. And the folks we’ve chosen to feature, above-the-fold so-to-speak, have become evangelists, sharing their souped-up stories with their own networks creating tons of efficiently-priced eyeballs. How’s that for performance?
To see the previous Honda stories we’ve created since 2015, click here: #AskAnyHondaDriver
Credits, Baker Street Advertising:
President: Jack Boland
Chief Creative Officer: Brian Bacino
Chief Strategy Officer: Don Donovan
Copywriters: Brian Bacino/Lesly Pyle
Art Director: Ken Woodard
Producer: Brody McHugh
Group Account Director: Dan Nilsen
Associate Account Director: Christine Rodriguez
Senior Account Executive: Lisa Coonts
Senior Strategist: Howie Leibach
Media Director: Glenn Yajko
Media Broadcasting Supervisor: Sheila Taylor
Media Supervisor: Jena Benzel
Senior Broadcast Buyers: Shelly Kalianis/Cel Vital Bella
Credits, Production:
Director, Brian Bacino, Baker Street Advertising
Executive Producer, Jed Mortenson, Waypoint Films
Director of Photography: Kevin Emmons
Editor: Alan Chimenti, Ntropic
Producer: Tamara Treu, Ntropic
Senior Flame Artist: Amanda Amalfi, Ntropic
Sound Engineer: Andy Greenberg, One Union Recording
Did you know only 54% of Americans celebrated Valentine’s Day last year? That’s down 10% vs. 2007.
Did you know that 41% of people “dread Valentine’s Day”?
Our Behavioral Economist, Howie Leibach, did. And what he discovered drove the brief for this year’s Northern California Honda Dealer’s Valentine’s Day promotional event: There are a lot of things that women do not want for Valentine’s Day, and frankly, what they do want, they are happy to get for themselves.
“Lunch Date” :30
To bring this discovery to life, we brought in Best Selling author of “Otherwise Engaged” and Baker Street Irregular, Suzanne Finnamore, who teamed up with BSA Design Director, Ken Woodard, to craft the perfect voice. It’s authentic. It’s real. (Actually, the first draft was a little too real for Prime Time TV!) We also enlisted Director of Photography, Svetlana Cvetko, to create an elegant film look blending beauty and strength. Finally Umlaut Editor, Jessica Congdon, gave “Lunch Date” the perfect final touch.
The Valentines Monologues:
“Guess What I Want” :30
“Please and Thank You” :30
Using the Interrotron, a camera rig that helps the director make eye contact with the subject while looking directly into the camera lens, we were able to get beautiful authentic performances as Suzanne asked our women what they really wanted, and even more humorously, what they didn’t want for Valentine’s Day. And Rough House Editor, Penny Krueger, found just the right answers.
Baker Street Advertising Credits: President: Jack Boland Chief Creative Officer: Brian Bacino Chief Strategy Officer: Don Donovan Copywriter: Suzanne Finnamore Design Director: Ken Woodard Producer: Brody McHugh Social Media Video Editor: Harrison Chapman Creative Manager: Lesly Pyle Senior Strategist: Howie Leibach Group Account Director: Dan Nilsen Account Supervisor: Christine Rodriguez Senior Account Executive: Megan Boland Senior Account Executive: Lisa Coonts
Media Director: Glenn Yajko
Media Broadcasting Supervisor: Sheila Taylor
Media Supervisor: Jena Benzel
Senior Broadcast Buyers: Shelly Kalianis/Cel Vital Bella
“Lunch Date” Production Credits: Film Director: Brian Bacino, Baker Street Advertising Executive Producer: Mark Dwyer, Dwyer Films Director of Photography: Svetlana Cvetko Production Manager: Jon Bowden Production Coordinator: Mack Thomas Editor: Jessica Congdon, Umlaut Post Production Colorist/Graphics: Ivan Miller, Umlaut Post Production Post & Graphics Producer: Nick Brown, Umlaut Post Production Audio Mixer: Andy Greenberg, One Union Recording
“The Valentines Monologues” Production Credits: Film Director: Suzanne Finnamore/Brian Bacino, Baker Street Advertising Executive Producer: Mark Dwyer, Dwyer Films Director of Photography: Svetlana Cvetko Assistant Director: Harrison Chapman, Baker Street Advertising Production Manager: Jon Bowden Production Coordinator: Mack Thomas Editors: Penny Krueger, Rough House Editorial Graphics: Eric Stafford, Rough House Editorial Post Producer: James Hagedorn, Rough House Editorial Colorist: Roger Krakow, Rough House Editorial Audio Mixer: Andy Greenberg, One Union Recording
Smell that? That’s not just the smell of Honda’s tasty new Gingerbread spokesman, it’s also the scent of an altering national mood.
“Gingerbread Man” :30 TV Commercial
Our Behavioral Economist, Howie Leibach, detected something in the air this holiday season. People are so exhausted by political issues and global concerns, they are in no mood for anyone trying to sell them something. You probably noticed how many advertisers responded with heart-warming holiday messages, whose connection to a brand promise was at times tenuous. We however had a job to do: We were tasked with creating urgency, in the face of an agitated National mood, for the final days of Honda’s biggest national sales event.
So our content creators dreamt up this holiday fantasy where a Gingerbread Man, trying to avoid being eaten, heads to the Honda dealer for an escape ride. And luckily there’s just a few days left!
Awesome! Urgent yet fun and fanciful. The only problem was it required a full-film shoot plus character development plus CG animation and we only had a month to make it.
That’s when our mighty producers and account peeps squeezed enough time out of our schedule to pull off the Holiday miracle. Then our other-worldly talented friends at Bent, especially animation director and karaoke killa, Josh Cox, helped us create the perfectly baked, high anxiety, Woody Allen inspired Gingerbread Man. Of course before we turned our delicious little friend into a TV star and internet sensation complete with life-size POP and digital assets, we had to find just the right guy. You can see how tough that was in the “lost casting sessions” videos created by our own Harry Houdini Chapman.
“Gingerbread Man Auditions” Social Media Video 1
“Gingerbread Man Auditions” Social Media Video 2
The Gingerbread Man also made an appearance at our annual Baker Street “Santa Stealing” Party.
This was Baker Street at its best: data, insight, creativity, execution, tremendous hustle, and I bet you’ve seen it out there in the market ’cause our media squad rules, for the win.
Baker Street Advertising Credits: President: Jack Boland Chief Creative Officer: Brian Bacino Chief Strategy Officer: Don Donovan Copywriter: Michael Williams Art Director: Sarah Inglis Producer: Brody McHugh Social Media Video Editor/Copywriter: Harrison Chapman Social Media Animator: Xavier Li Creative Manager/Social Media Copywriter: Lesly Pyle Senior Strategist: Howie Leibach Group Account Director: Dan Nilsen Account Supervisor: Christine Rodriguez Senior Account Executive: Megan Boland Senior Account Executive: Lisa Coonts
Media Director: Glenn Yajko
Media Broadcasting Supervisor: Sheila Taylor
Media Supervisor: Jena Benzel
Senior Broadcast Buyers: Shelly Kalianis/Cel Vital Bella
Production Credits: Director: Brian Bacino, Baker Street Advertising Executive Producer: Jed Mortenson, Waypoint Films Director of Photography: Kevin Emmons Line Producer: Kevin Hayes Colorist: Roger Krakow, Rough House Editorial Audio Mixer: Andy Greenberg, One Union Recording
Animation Production Credits: Animation Director: Joshua Cox, Bent Image LabPartner/Executive Producer: Ray DiCarlo, Bent Image Lab Producers: Brianna Vitale, Bent Image Lab Editor: Brent Heise, Bent Image Lab
Baker Street just won a Gold and Silver in the prestigious 2017 W3 Awards, recognizing the power of web creativity. We won Gold for our SF Giants interactive story, “Orange Fridays,” part of our 4-part digital film series for the Giants. And we won Silver for our very own website, BakerStAdvertising.com.
“Orange Fridays” Interactive Film
Our Giants Client challenged us to create innovative content for their social channels and we delivered the triple W win with this interactive campaign that showed Giants fans they can experience many different flavors of Giants games depending on the day of the week.
“We Are Sundays” Interactive Film
“Two for Tuesdays” Interactive Film
“Day Baseball” Interactive Film
Credits: SF Giants Larry Baer, President/CEO Staci Slaughter, EVP, Communications and Senior Advisor to the CEO Mario Alioto, EVP, Business Operations Danny Dann, VP, Marketing & Advertising Paul Hodges, VP, SFG Productions Bryan Srabian, VP, Brand Development and Digital Media Becky Biniek, Digital Media Manager Kara Gilmore, Marketing and Advertising Project Manager
Giants Video Credits: Baker Street Advertising President: Jack Boland Chief Creative Officer/Copywriter: Brian Bacino Chief Strategy Officer: Don Donovan Copywriter: Robert Leon Art Directors: Ken Woodard/Jason Wong Interactive/Cinemagraph Art Director: Xavier Li Producer: Brody McHugh Creative Manager/Script Supervisor: Lesly Pyle Senior Strategist: Howie Leibach Account Supervisor: Nick Spillner Senior Account Executive: Juliana King
SF Giants Video Production Credits Director: Brian Bacino, Baker Street Advertising Executive Producer: Mark Dwyer, Dwyer Productions Director of Photography: Cliff Traiman, Little Giant Lighting & Grip Line Producer: Jon Bowden Editor: Alan Chimenti, Ntropic Editorial ECD/Founder: Nate Robinson, Ntropic Editorial Post Producer: Emily Avoujageli & Danielle Cheifetz, Ntropic Editorial VFX Director: Aaron Vasquez, Ntropic Editorial VFX Artists: Ethan Chang & Miguel Diaz-Rivera, Ntropic Editorial Colorists: Chris Martin, Nick Sanders, & Kristy Navarro, Ntropic Editorial Graphics Artist: Erica Poat, Ntropic Editorial Flame Artist: Mark Everson & Todd Hemsley, Ntropic Editorial Junior Flame Artist: Jerome Knight, Ntropic Editorial Rotoscoping Producer: John Mendaros, Ntropic Editorial Rotoscoping Artists: Roel Elaco, Jun dela Pena, Alfred Ilagen, Ntropic Editorial Post Assistants: Gillen Burch & Yvonne Pon, Ntropic Editorial Audio Mixer: Andy Greenberg, One Union Recording
*****
BakerStAdvertising.com snares Silver.
One of our biggest accomplishments of 2017 was the optimization of our new Baker Street website. A labor of love spearheaded expertly by our Writer/Creative Manager/Super Star, Lesly Pyle and our Design Director, Ken Woodard, our site stylishly displays our process, our work and our people, and we are very proud of them all.
BSA Website Credits: President: Jack Boland Chief Creative Officer/Copywriter: Brian Bacino Chief Strategy Officer: Don Donovan Art Directors: Ken Woodard/Brian Powers/Lesly Pyle Copywriter/Digital Producer/Site Admin: Lesly Pyle In-House Video Editors: Harrison Chapman, Jane Goodwin-Bell Senior Strategist: Howie Leibach Video Editors: Michael Pickman-Thoon, Eric Stafford, Rough House Editorial Executive Producer: Jen Marek, Thunderbeast Technology Director: Scott Johnson, Thunderbeast Lead Visual Designer: Eric Lindsey, Thunderbeast Lead Developer: Adam Shen, Thunderbeast
While developing work for Honda’s latest campaign, targeted toward younger car buyers, we discovered The Holy Grail of Millennial Marketing Secrets:
Millennials are young humans!!!
There it is. We shared our billion bitcoin secret.
We also created a campaign that taps into a powerful life stage our 20-something target is experiencing: “Adulting” — that moment when you find yourself, for the first time, doing very grownup things. And to break through the skepticism, millennials have toward slickly-prepared advertising, we enlisted Bent Image Lab to create a look that seems to be homemade and organic, yet jumps from the small mobile screen with cutting edge technology. By the way, Millennials would hate that last sentence.
Web Videos
“Civic Reasons” :30
“Speed vs Space” :30
“Iceberg” :30
“Run The World” :30
Baker Street Advertising Credits: President: Jack Boland Chief Creative Officer: Brian Bacino Chief Strategy Officer: Don Donovan Copywriters: Brian Bacino/Robert Leon/Sarah Inglis/Bob Dorfman/Lesly Pyle Art Directors: Sarah Inglis/Ken Woodard Producers: Julie Costanzo/Brody McHugh/Lauren Finerman Senior Strategist: Howie Leibach Group Account Director: Dan Nilsen Account Supervisor: Christine Rodriguez Senior Account Executive: Megan Boland
Production Credits: Directors: Soloman Burbridge, Joshua Cox and Rob Shaw, Bent Image Lab Partner/Executive Producer: Ray DiCarlo, Bent Image Lab Executive Producer: Anthony Greene, Bent Image Lab Producers: Brianna Vitale/Gabi Villasenor, Bent Image Lab Sound Engineer: Lance Limbocker, Limbocker Studios
We were blessed with the opportunity to help the Hanna Boys Center of Sonoma spread their proven approach to helping at-risk teens. Everyone who touched this project echoed the same sentiment: man, it’s nice to work on something that is truly making a difference. Thanks to all involved.
Our web video for the Hanna Boys Center tells the true story of a Hanna student who overcame enormous obstacles to become a successful, productive adult, thanks to the Hanna Boys Center.
Our film shows how Hanna’s unique approach to caring for troubled kids really works. Hanna doesn’t ask, “what’s wrong with this kid?” They ask, “what happened to this kid?” And how the committed staff handles the kids from that pivotal philosophical belief is why the Hanna Way is worth spreading. We hope our film helps to do just that.
Cinematographer, Cliff Traiman, generously provided his clever camera work to create a seamless journey, falling at first into a future of despair, but thanks to Hanna, changes direction and soars toward hope. Special thanks to Beast editorial who refused payment for their brilliant post. That’s giving back, man.
Client Credits: Brian Farragher, M.B.A., Chief Executive Officer Chris Jones, Chief Development Officer Christy Kenyon, Director of Marketing & Communications
Baker Street Advertising Credits: President: Jack Boland Chief Creative Officer: Brian Bacino Chief Strategy Officer: Don Donovan Art Director: Sarah Inglis Copywriter: Sara Alterman Producer: Brody McHugh Creative Manager/Script Supervisor: Lesly Pyle Senior Strategist: Howie Leibach Account Supervisor: Nick Spillner Senior Account Executive: Juliana King
Production Credits: Directors: Harrison Chapman/Sarah Inglis, Baker Street Advertising Director of Photography: Cliff Traiman, Little Giant Lighting & Grip Editor: Doug Walker, Beast Editorial Founder: Jon Ettinger, Beast Editorial Producer: Vickie Sornsilp, Beast Editorial Gaffer: Vincent Wrenn Key Grip: Damian Lucas 1st AC: Deidre Locklear Sound: Rod Hartzog
With this year’s batch of #AskAnyHondaDriver testimonial stories, we add a radio celeb, a Cuban National basketball player turned singer, a plant nursery guru, and an Indian wedding planner. We now have created 17 films about the genuine passion Bay Area folks have for their Hondas. Check out the short versions below. Or see the web-length versions on NorCal Honda’s Facebook page here: #AskAnyHondaDriver Web Stories. (And if you’re a proud Honda driver, you can submit your story to be considered for a chance to star in our next campaign here too.)
Ally’s Story “Civic” :30
Leyder’s Story “Accord” :30
Daljeet’s Story “Fit: Wedding Planner” :30
Phillip’s Story “CR-V” :30
Ally’s Story “CR-V” :30
Daljeet’s Story “Fit: Family Count” :30
The Prewitts’ Story “Wanda The Honda” :30
Laura’s Story “Civic” :30
Amanda’s Story “Accord” :30
Jan’s Story “Civic” :30
Sommer’s Story “Accord” :30
Jeanne and Connie’s Story “CR-V” :30
Lamont’s Story “Pilot” :30
The Twamleys’ Story “Civic” :30
Junie’s Story “Civic” :30
Indira’s Story “CR-V” :30
Cheryl’s Story “Accord” :30
Credits, Baker Street Advertising:
President: Jack Boland
Chief Creative Officer/Copywriter: Brian Bacino
Chief Strategy Officer: Don Donovan
Copywriters: Robert Leon/Lesly Pyle
Art Directors: Ken Woodard/Sarah Inglis
Producer: Brody McHugh
Group Account Director: Dan Nilsen
Senior Account Executive: Megan Boland
Senior Strategist: Howie Leibach
Media Director: Glenn Yajko
Media Broadcasting Supervisor: Sheila Taylor
Media Supervisor: Jena Benzel
Senior Broadcast Buyers: Shelly Kalianis/Cel Vital Bella
Credits, Production:
Director, Brian Bacino, Baker Street Advertising
Executive Producer, Jed Mortenson, Waypoint Films
DP: Kevin Emmons
Editors: Alan Chimenti, Ntropic/Michael Pickman-Thoon and Leif Salvesen, Rough House Editorial
Motion Graphics and Compositing: Eric Stafford, Rough House Editorial