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October 31, 2012

+Together We’re Champions! From the Desk of the Creative Chief:

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As we scrambled to prepare final congratulatory ads and posters for the 2012 World Series Champs in time for the parade, we took a moment to look back at the campaign pieces and the “Let’s get back. Together.” theme. Though the ideas were written and produced in February, long before opening day, it is astonishing how reality played out, often in ways we seemed to predict, but never really imagined.

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Brian Bacino, SF Giants, Sports