It is often said that when it comes to creating advertising and marketing experiences, if you want it Good, Fast, and Cheap — you have to choose 2.
Well, we just destroyed that myth.

SMALL Post 3.Wed.6.8

In just 4 weeks Baker Street identified a key strategic insight, tested its potential lift and created a hard-hitting, visually-stunning campaign for our NorCal Honda Client, spending a fraction of what competitors pay for production. (Of course we nearly killed our producer, Brody McHugh, in the process but she seems to be coming around. So it’s all good.)

During our Discovery process, our Economic Behaviorists, identified a national trend showing many drivers opting for sub compact cars and smaller SUVs and trucks. To take advantage of this trend, and to show off Honda’s legendary line of small and sporty cars, especially the new HR-V, Baker Street quickly created this multi-channel campaign idea that had a field day with forced perspective photography and film. These eye-popping spots show when you Go Small you Get Big time performance, space, and pure fun.
HR-V Spot:

 Fit Spot:

 Civic Spot:

 HR-V + Fit Combo Spot:

Floor Stand and Banner:
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In-Store Poster:
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Social Posts:
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Credits, Baker Street Advertising:
Chief Creative Officer: Brian Bacino
President: Jack Boland
Chief Strategy Officer: Don Donovan
Copywriter: Bob Dorfman
Art Director: Corey Stolberg
Producer: Brody McHugh
Senior Strategist: Howie Leibach
Creative Manager/Copywriter (Social): Lesly Pyle
In-House Editor/Cameraman: Harrison Chapman
Group Account Director: Dan Nilsen
Senior Account Executive: Megan Boland
Assistant Account Executive: Noah Zepponi

Credits, Production:
Director: Brian Bacino, Baker Street Advertising
Producer: Jed Mortenson, Waypoint Films
DP: Kevin Emmons
Post ECD: Nathan Robinson, Ntropic
Editor: Alan Chimenti, Ntropic
Colorist: Chris Martin, Ntropic
Assistant Editor: Gillen Burch, Ntropic
Lead Flame Artist: Matt Tremaglio, Ntropic
Flame Artist: Nathan Walker, Ntropic
Senior Designer: Tali Oliver, Ntropic
Design Assistant: Erica Post, Ntropic
Assistant: Yvonne Pon, Ntropic
Senior Producer/Head of Production: Emily Avoujageli, Ntropic
Audio Mixer: Andy Greenberg, One Union