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Baker Street
September 28, 2015
Lesly Pyle

What Happened in Vegas


What happens in Vegas, stays in Vegas. Except this: Baker Street Advertising won Agency of the Year at the Internet Marketing Association’s IMPACT15 digital marketing conference.
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When two of our leaders were invited to be keynote speakers at IMPACT15 in Las Vegas, we had no idea how far this ride would take us. We were honored to have our President and Founder, Jack Boland, and our Creative Chief, Brian Bacino, reppin’ on the main stage. They presented “Together We’re Giant,” a dive into digital sports marketing, alongside our client Tom McDonald, the SVP of Marketing at the San Francisco Giants.

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And Don Donovan AKA the “Sherlock Holmes of Big Data” AKA our Chief Strategy Officer, presented “Cracking the Code of Big Data” in a breakout session. Other speakers included executives from global behemoths like Barnes & Noble Education, Oracle Data Cloud and Evite. So, yeah, we were already stoked to be a part of it.

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But little did we know that more things to celebrate were coming our way. In addition to winning Digital Agency of the Year, Baker Street Advertising also took home four more IMPACT15 trophies — in four distinct social media categories for three of our clients: the San Francisco Giants, Northern California Honda Dealers and Sun-Maid.
Community Engagement Leadership Award

San Francisco Giants: “Big Speech” as seen below:

Best Use of Twitter
San Francisco Giants: “Together We’re Giant”
Facebook Customization Award
Northern California Honda Dealerships: “#AskAnyHondaDriver Testimonial Campaign”
YouTube Informational Award
Sun-Maid Raisins: “Snacktivities”
Check out the case study videos for the three winners listed above here: https://bakerstadvertising.com/proof/
So how do we think it happened?
According to BSA Prez Jack Boland: “Our approach to marketing and our mantra is: ‘Discovery. Creativity. Proof.’ From insight to strategically-sound creative to concrete results, winning these awards is a testament to our unique model.”
BSA’s Chief Creative Officer, Brian Bacino, adds “This show is about getting results. Which we did, but I also think the judges couldn’t resist falling in love with the creative.”
Fellas, your staff agrees. And couldn’t be more excited about it.
Here’s a little more info on the Internet Marketing Association (IMA) and IMPACT15:
IMPACT15 is a three-day global conference focused on how to get your customer’s attention through innovation.
IMA is one of the fastest growing Internet marketing groups in the world, with more than 1,000,000 professional members in fields including sales, marketing, business ownership, programming and creative development. It provides a platform where proven Internet marketing strategies are demonstrated and shared to increase members’ value to their organizations. www.imanetwork.org

Accolades, Awards, Brian Bacino, Creative Chief B2, Honda, SF Giants, Sports, Sports Marketing

September 1, 2015
Brian Bacino

#AskAnyHondaDriver Testimonial Film Series


In the game of happiness, Honda owners are winning. Ironically (perhaps) they are kicking the well-appointed butts of BMW, Audi, and Mercedes drivers in the loving-their-car-as- well-as-their-life department. Besides hearing epic Honda stories, we met the best people on earth. Maybe because an authentic, quality automobile attracts authentic, quality people. See for yourself by viewing our film project here: #AskAnyHondaDriver


Credits, Baker Street Advertising:

Chief Creative Officer: Brian Bacino
Senior Copywriter: Robert Leon
Senior Art Director: Sarah Inglis
Producer: Brody McHugh
President: Jack Boland
Chief Strategy Officer: Don Donovan
Group Account Director: Dan Nilsen
Senior Account Executive: Megan Boland

Credits, Production:

Director, Brian Bacino, Baker Street Advertising
Producer, Jed Mortenson, Waypoint Films
DP: Kevin Emmons
Editor: Michael Pickman-Thoon and Leif Salvesen, Rough House Editorial
Colorist: Roger Krakow, Rough House Editorial
Post Producer: Todd Lindow, Rough House Editorial
Motion Graphics and Compositing: Eric Stafford, Rough House Editorial
Assistant Editor and Compressionist: Elijiah Pahati
Audio Mixer: Matt Zipkin, One Union

Brian Bacino, Creative Chief B2, Honda