Krista’s passion for media and advertising came by growing up in a sales and advertising household. Her father was the Advertising Director of Ross, and later, owned his own Advertising Agency. Her mother worked in broadcast, first at KFRC, and now at KRON TV. She began her media journey over 5 years ago at KRON TV, Katz Media, and then at US International Media. She has made the switch to digital and is loving every second of it.

She is a native San Franciscan, a Sacred Heart and SF State grad, currently residing in Ptown (Pacifica) where she met her fiancé, Josh. Krista is Hawaiian, Norwegian, and German. She is a lover of all things Hello Kitty and Las Vegas. In her free time you can find her wine tasting, traveling, wedding planning, or spending time with her family and friends. Her fur baby is an Alaskan Klee Kai named Sharky.

“I’m the only Baker Streeter who is a HUGE Criss Angel fan.”

“Somebody said that it couldn’t be done

But he with a chuckle replied

That ‘maybe it couldn’t,’ but he would be one

Who wouldn’t say so till he’d tried.”

— Edgar Albert Guest

Matt likes building things. Brands, businesses, farm equipment, air-to-air missiles. But mostly solutions to challenging problems, no matter the category.

Classically trained in Physics, he spent nine years as a Naval Flight Officer before moving to corporate America to learn the fundamentals of brand building at Procter & Gamble, starting on the company’s Ivory Soap brand.

Over the past two decades, Matt has worked on dozens of brands with challenges ranging from “How do we get kids to eat more vegetables?” to “Should steel wool be pink or blue?”

Matt has a passion for the consumer, and for cracking the code of what makes consumers choose one brand over another. Hint: It’s almost always irrational, though frequently wrapped up in a pragmatic box.

“I’m the only Baker Streeter who has launched an air-to-air missile and a new lip gloss brand.”

Julian is a Bay Area native and a graduate from San Jose State University with a degree in Business Marketing. After graduating, Julian started his career as an Account Coordinator in the Pharma/Health Care Space, where he supported multiple projects for companies such as Ultragenyx, Clovis Oncology, Pfizer and Genentech.

Since then, Julian has now transitioned into the Baker Street team with the interest in supporting and managing marketing and advertising initiatives, where he is always soaking up every experience possible within the industry. In his spare time, Julian loves making music, watching his beloved Golden State Warriors, and finding new places to eat.

“I’m the only Baker Streeter who started his first day on Halloween. And, yes, I brought a costume — a worker from my favorite NBC show: ‘Superstore.'”

Advertising is all Sean has ever wanted to do. After watching far too many Bewitched re-runs, he decided Darin Stevens had the best job in the world. His advertising path has taken him to Chiat/Day, Team One, back to Chiat/Day to run Apple, an interim stint at Apple heading up Marcom reporting to Steve Jobs, TBWA\LONDON, Sedgwick Rd in Seattle and FCB Orange County, INK and now at Baker Street. He’s guided major brands including Apple, Taco Bell, Lexus, adidas, Milk-Bone, Meow Mix and Petco. His passion is finding the “one thing” that unlocks unabashed creativity from teams, and gets an unfair share of the consumer’s heart. Sean’s passions are ice hockey, fly fishing and his family: wife Kim and two kids, Kate and Jack.

“I’m the only Baker Streeter that de-stresses by playing ice hockey once a week.” 

“I’m the only Baker Streeter who didn’t write a bio.”

Xavier grew up in Beijing and moved to the U.S. in 2014. Xavier works fast not only as a digital art director, but also in life. In 2015, he met and married a native from Detroit. Both life changes have given him a broad cultural perspective that only adds to his already diverse skill set. Xavier has extensive knowledge in marketing and design, such as social marketing strategy, visual merchandising, compliance management, graphic design, UX design, video editing and animation. Before becoming a Baker Streeter, he worked for record labels and celebrities, such as Atlantic Records, CeeLo Green, Gucci Mane, Cypress Hill and A Boogie Wit Da Hoodie as well as the biggest hip-hop podcast in the country, Tax Season and its #BeSafeTho movement.

“I’m the only Baker Streeter who has a man-bun.”

Don’t let the sweet face fool you. Shelly is a tenacious negotiator. Shelly’s career in media planning and buying has given her the expertise in direct response, retail, auto, special events and promotional arenas. She is able to leverage her relationships across channels to negotiate maximum discounts and added value for her clients. Detail oriented and organized, Shelly has been an enthusiastic addition to the Baker Street Media Team since 2006.

A Native Californian Shelly enjoys cooking and attending concerts/sporting events with her husband George. Shelly is a wine enthusiast as well as an avid caffe latte drinker. She graduated from California Polytechnic State University at San Luis Obispo, CA.

“I’m the only Baker Streeter who owns 6 pairs of cowboy boots. My Great Grandfather was a rancher in Colorado, so it must be in my blood.”

“I’m the only Baker Streeter who .”

Justin moved from San Diego to join our crew. He has formerly worked in marketing and hospitality and volunteered with MADD for 5 years. During his years as a Marketing Manager, Justin’s dedication to working with MADD in San Diego resulted in the Liberty Tax Service becoming a national sponsor of MADD. A man of many hats, Justin ran the social media department at 2 hotels, along with working front desk, night audit, housekeeping, sales, maintenance and security, often all in the same shift. Justin is currently attending college to pursue a degree in Psychology.

“Justin is the only Baker Steeter who has eaten a 3-foot long hotdog in 20 minutes. Photos upon request.”

Controller, indeed. Kerry has spent her career working with small businesses in a wide range of industries. She joined BSA in 2008 after spending 5 years working for a San Francisco based corporate event company. There she successfully managed multi-million dollar budgets for 1000 plus person international events. You need last minute liability insurance in Barcelona? No problem. Kerry is highly adaptable, forward thinking and uses her diverse background to keep things running smoothly at BSA.

She is from the suburbs of Detroit and graduated from Michigan State University. She lives near Dolores Park in San Francisco with her husband Yuri and son Henry.

“I’m the only Baker Streeter who sent Michael Jackson a get well card when he burnt his hair making a Pepsi commercial.”