If you live in Northern California you know there’s a certain expectation of style and an even greater demand for substance. You know there’s no better place to live. NorCal is home to the brightest, most creative, most active people in the nation. These people get it. Work hard. Play hard. And look good doing it. These are the guiding themes of our new integrated campaign for the Northern California, Central Coast, and Central Valley Honda Dealers. Gorgeous film, an intelligent graphics package, and a charming new voice talent introducing Rashida Clendening combine to create a fresh campaign for Honda.
Check out our new TV spots, posters, and a slew of social media video teasers, featuring our stylish cast members and, of course, America’s most trusted car brand.
2014 Honda NorCal “Gets It” TV Commercial Reel:
In-store posters:
The 2014 NorCal Honda “Gets It” Teaser Reel:
Agency: Baker Street Advertising
President: Jack Boland
Chief Creative Officer: Brian Bacino
Chief Strategy Officer: Don Donovan
AD/Designer: Ken Woodard
CD/CW: Bob Dorfman
Producer: Brody McHugh
Management Supervisor: Dan Nilsen
Account Management: Whitney Randolph, Paul Salumbides and Chris Prieto
Account Planner/Statistician: Zak Armitage
Print Production: Jeff Teator
Social Media AD: Sarah Inglis
Social Media CW: Robert Leon
Teaser Video Editor: Harrison Chapman
Social Content Manager/CW: Lesly Pyle
Online Banner AD: Corey Stolberg
Production: Dwyer Productions
Director: Brian Bacino
DP: Kevin Emmons
EP: Mark Dwyer
Editorial: Rough House
Editor: Michael Pickman-Thoon
Assistant Editor/Compressionist: Elijiah Pahati
Producer: Todd Lindo
Motion Graphics: MK12, Ratha Nou, Eric Stafford and Morris Watts-Zagha
Storyboard Artist: Halsted Hannah
Music: Music Orange and Singing Serpent
Colorist: Roger Krakow