We’re making it rain…


for our Northwest Honda dealers. To “celebrate” the onset of summer, which usually means horrific weather in Portland, we created this fun TV, radio, and online campaign featuring Honda owners proudly showing us their new Hondas while getting pummeled by a good ole Northwestern rain storm: “Bring on the summer.”

Of course, even in Portland you really cannot count on rain on cue, so we got a little help from the rain makers from the TV series “Grimm”. Kai Shelton and his crew pumped water from the Columbia River, up into two of their customized “rain trees”. Then we fired up a 700 horsepower airplane propeller to make massive winds. Then we put our poor actors into the heart of the storm- (Jonas Grosserhode, Josh Belville, Kerri Shockley, Joseph Gibson, Derek Osting, Candi Kadel, Lana Sage, Royce Micah, Genevieve Howell, Jennifer Kelley, Cara Mitsuko) and rolled camera. Our DP Kevin Emmons steadied himself through the artificial storm and made the Hondas look beautiful, proving that Hondas really are a Northwest thing.

Agency Credits:

President: Jack Boland
Chief Creative Officer: Brian Bacino
Art Directors: Corey Stolberg
Copy Writers: Bob Dorfman
Agency Producer: Brody McHugh
Group Account Director: Dan Nilsen
Senior Account Executive: Whitney Randolph

Production Credits:

Production: Handcrafted Media
Director: Brian Bacino
Executive Producer: David Pippenger
Director of Photography: Kevin Emmons
PM: Katie Brown
Stylist: Katherine Ross