Like everybody else, Honda had a Presidents’ Day Sale.

And like everybody else, we used Abe Lincoln and George Washington imagery.

But unlike everybody else, our George and Abe have no idea they are Presidents.

They walk and talk like a couple of hipsters who just got an epic deal on a new Honda.

The only strange thing about the scene is that they happen to be dressed like Presidents. This theater of the absurd approach gave our Presidents’ Sale effort plenty of breakthrough as our clients enjoyed historic sales over the period of the event.

Big thanks to our hipster Presidential actors, JJ Johnstone “George” and Dallas Bryant “Abe” (especially George – who fought through the flu the whole shoot – notice we leaned him up against the car all the time… yea, he was that sick) and our top notch production crew.


CW: Bob Dorfman

AD: Corey Stolberg

Producer: Brody McHugh

AE: Whitney Randolph

AAE: Gloria Chase

Director: Brian Bacino

Exec Producer: David Pippenger

DP: David Edmons

Post producer: Todd Lindo, Rough House Editorial

Editor: Michael Pickman-Thoon, Rough House Editorial

Music: Singing Serpent