The most innovative aspect of our new integrated campaign for Honda is…we made the whole thing up!
Using our proprietary Discovery technique we unearthed a brand new insight that resulted in a brand new sales event targeted to people who were NOT THINKING of a brand new car. We targeted used car shoppers with a remarkable fact: Hondas are currently priced so low, there’s no reason to consider used. Couple that with the psychology of giving your child the safest, most reliable option, and you’ve got yourself a W.

TV Spot 1 “Cannonball” :30

TV Spot 2 “Cheeseburger” :30

Social Video 1 “Diving Kid” :10

Social Video 2 “New vs. Used” :10


Screen Shot 2015-11-02 at 12.21.50 PM

Credits, Baker Street Advertising:

President: Jack Boland
Chief Strategy Officer: Don Donovan
Chief Creative Officer (TV/Print/Social): Brian Bacino
Art Director (TV/Print/Web/Social): Corey Stolberg
Copywriter (TV/Print/Web/Social): Bob Dorfman
Producer (TV): Brody McHugh
Behind-The-Scenes Photographer: Lesly Pyle
Editor (Social): Harrison Chapman
Group Account Director: Dan Nilsen
Senior Account Executive: Megan Boland
Production (Print): Jeff Teator

12004123_964756916916216_2387784244411960261_nAbove Water Diver: Rick Pomi (does his own stunts).

Below Water Diver: Harrison Chapman (does whatever it takes to get the shot.)

Credits, TV Production:

Director, Brian Bacino, Baker Street Advertising
Executive Producer, Mark Dwyer, Dwyer Productions
DP: Kevin Emmons
Editor: Michael Pickman-Thoon, Rough House Editorial
Colorist: Roger Krakow, Rough House Editorial
Post Producer: Todd Lindow, Rough House Editorial
Motion Graphics: Eric Stafford, Rough House Editorial
Audio Engineer: Andy Greenberg, One Union

Underwater B-Cam Operator, Harrison Chapman, Baker Street Advertising