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Baker Street Advertising
February 28, 2013
Brian Bacino

From the Desk of the Creative Chief: Presidents’ Day

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Like everybody else, Honda had a Presidents’ Day Sale.

And like everybody else, we used Abe Lincoln and George Washington imagery.

But unlike everybody else, our George and Abe have no idea they are Presidents.

They walk and talk like a couple of hipsters who just got an epic deal on a new Honda.

The only strange thing about the scene is that they happen to be dressed like Presidents. This theater of the absurd approach gave our Presidents’ Sale effort plenty of breakthrough as our clients enjoyed historic sales over the period of the event.

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Brian Bacino, Creative Chief B2, Honda, Presidents' Day Sale

December 28, 2012
Brian Bacino

From the Desk of the Creative Chief: 2012 It’s Almost Over

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To mark the end of a pretty amazing year, the Baker Street Players got together to create this blockbuster sales event campaign for the Northern California and Northwest Honda Dealers.

Bringing this kind of production value and sheer enthusiasm on a budget of a two week sales event requires the “Our Gang” approach: “Let’s put on a show!”

Final Spot: “Happy Honda Days: Almost Over”

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Brian Bacino, Creative Chief B2, Holiday Advertising, Honda

December 20, 2012
Brian Bacino

From the Desk of the Creative Chief: Go Jump in the Bay!

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The best part of working for a small agency is that you develop the “do it yourself” mentality. It’s amazing how much further you can make a budget go if you create with your own hands… and cameras.

Once you resolve that you have to physically create the assets yourself, suddenly you figure it out.  We no longer accept that a film will be too expensive to make.  We scoff when a stock film or photo search disappoints.  We just grab our 5D’s and Go Pros and jump in.  And in the case of our latest work for the Kraft Fight Hunger Bowl, played at AT&T Park, that’s exactly what we did. We jumped in the bay.

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Brian Bacino, Creative Chief B2, Kraft Fight Hunger Bowl, Sports

October 31, 2012
Brian Bacino

+Together We’re Champions! From the Desk of the Creative Chief:

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As we scrambled to prepare final congratulatory ads and posters for the 2012 World Series Champs in time for the parade, we took a moment to look back at the campaign pieces and the “Let’s get back. Together.” theme. Though the ideas were written and produced in February, long before opening day, it is astonishing how reality played out, often in ways we seemed to predict, but never really imagined.

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Brian Bacino, SF Giants, Sports

September 20, 2012
Brian Bacino

From the Desk of the Creative Chief: Listen

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Sometimes it’s better to not do it yourself.

Funny how the idea for our latest Honda initiative came about: listening.

What a concept: listening to your clients as they discuss the issues facing their business.  It’s something we do with our Honda and Acura clients once a month. And more times than not, by not talking too much, and letting our board members hash out their business challenges, we walk away with a boatload of new ideas for strategic initiatives and marketing programs that were never on the plan.

This was one of those times. (more…)

Brian Bacino, Creative Chief B2, Honda