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Baker Street Advertising
May 9, 2013

From the Desk of Intern Kirk: Texting Takeover

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What The Kids Are Up To:

The texting takeover continues. Being back in San Francisco, around people my age, has shed a new light on how reliant the youth of America have become on texting. I was in Germany all fall, where I had a phone that cost €1 per text, which, needless to say, far exceeds the value of a couple of “LOLs,”or anything that can’t be communicated the old-fashioned way. That is to say, by actually talking. In Philadelphia, I was surrounded by a less text-savvy crowd, so it wasn’t until I came back to the Bay that I realized again how prominent texting culture has become.

Personally, I’ve never been a huge fan of texting. I’ll text someone when the subject matter is too short to warrant a phone call, but I’ve found that organizing plans or checking in is far more efficient with merely a phone call. But I acknowledge that how someone uses his or her phone is a personal choice, and they can do as they please with their cellular device. I just have noticed that amid the mobile takeover, some pretty basic human functions have seemingly been tossed out the window. In just the first week home, I’ve seen more instances of people blocking out the real world to be one with their phone than I have in the past nine months. On Tuesday, I witnessed a man walk into a stop sign that he failed to notice because he was sending out a (presumably) urgent text. You might think texting while walking sounds like a joke. TWW is anything but. Last Saturday, while picking up groceries, I happened to look inside a restaurant I was passing by, and saw a young couple sitting across from each other, looking down at their phones. I stopped and watched them for a few minutes, and throughout the duration of my time observing, they never once picked up their heads and gave each other any kind of recognition.

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Creative Intern Kirk, From the Desk of the Intern

May 7, 2013
Sherlock

From the Desk of Intern Kirk: First Week on the Job

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Day 1 (Wednesday):

Today marks the start of my internship at Baker Street Advertising! First, some background: I had been looking for a summer internship/job in the advertising or video industry, and over winter break I dropped off my résumé, a cover letter, and any other necessary information at a few different firms. I heard back from Baker Street while I was in Philadelphia (more on that later), and couldn’t wait to get started. After doing some research I realized that although I didn’t know it, I had actually seen plenty of Baker Street Advertising’s work around San Francisco. From Honda ads to Giants posters, it was pretty neat to know that I would soon be able to see what went into the creation process of these products. I was working for the Philadelphia Flyers as an Operations Intern at the time, and although I was looking forward to coming back to the Bay Area and its weather (who knew it could snow in April), knowing I would gain another valuable, interesting experience made me all the more excited.

One thing that I’ve noticed is that I have immediately been put to work, which is great. In my mind, the busier the better, and after meeting almost everyone I was given my first project. I headed to the Giants stadium right off the bat (ha!), to take photos of Baker Street’s banners that have been erected for the 2013 season.  The banners are lined up along the trolley lines, and when positioned correctly, one can take a photo that includes as many as six or seven banners in the frame. It was a chance to enjoy some California sunshine for the first time in a few months, as well as get some strange looks from trolley operators as I stood in between the tracks.

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Creative Intern Kirk, From the Desk of the Intern

May 1, 2013
Bob Dorfman

Does Coming Out Make Jason Collins More Marketable?

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It shouldn’t have been such a big story.

But because one’s sexual orientation is a hot button in America, and because professional sports is well behind the social tide in the acceptance of gays in the workplace, Jason Collins’ coming out as the first openly gay active male athlete in a major team sport was a monumental event.

It not only turned a largely-unknown, lower-tier NBA player into a household name, hero and role model, it may have also turned him into a highly bankable commodity. With the buying power of the LGBT demographic estimated at nearly $800 million, there’s no shortage of companies that may be interested in linking their brands to Collins’ aura.

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Dorfman on Sports, Feature, Sports

April 5, 2013
Brian Bacino

From the Desk of the Creative Chief: Giants Opening Day

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Wow, another opening day as World Series Champions.  What an impossible ride our beloved San Francisco Giants have taken us on.  This current band of championship characters, who came of age in the post-Bonds era, has given this city so much excitement, so much torture, so much magic. Not to mention 2 parades in 3 years.

The Giants have taught a new generation of baseball fans what it means to play as a team. And to never give up. To play for the guy next to you, instead of playing for yourself. This team symbolizes a rather old school notion that the team is bigger than the superstar. That is something that I, as a die hard Barry Bonds fan*, came to respect as the the ultimate truth. Something I hope our Southern California rivals learn the hard way.

And so to kick off the season we wanted to show a highlight reel of the best TV spots this current group of Giants has done.

We begin in 2008 with a then unknown Matt Cain, and newly acquired Aaron Rowand. The Giants did not think their rookie phenom, Tim Lincecum was ready yet for the marketing limelight.

2008 “Company Picnic/Matt Cain,” “Grocery Store/ Aaron Rowand,” “Raise/Barry Zito”

In 2009, the Giants felt comfortable enough to let the Cy Young award winner get involved in the fun. Enjoy the original short hair and the beardless Brian Wilson.

 

2009 “Interrogation/Lincecum-Wilson,” “Attack”/ Zito, “Rowand”

2010 was pure magic and so was the advertising featuring slow motion Giants magically talking to the viewers.

2010 “Panda Within Season Tix,” “Shutdown/Blanket,” “Dive Bobblehead”

In 2011, the organization launched the Together We’re Giant theme as a tribute to the best fans in baseball. That theme has continued today because it is so ultimately true.

Enjoy.

2011 “Stuck at the Office,” “Test Drive”

2012 “Anthem,” “Buster’s People,” “Panda Never Forgets,” “Romo’s Promo”

2013 “Batting Stance Dance,” “Affeldt Antelope,” “Big Speech”

* Editor’s note:

My journey to becoming a Giants fan started, ironically, with Roberto Clemente, the legendary Pittsburgh Pirates icon. I grew up in Dover Delaware, which is equidistant from the Baltimore Orioles and the Philadelphia Phillies. They were the hometown teams. Those were the teams my father loved. But the coolest kid in our neighborhood was Carlos Villa. He was a few years older than me, he played soccer and basketball, got all the girls, and his Dad was the junior high Spanish teacher. Well Carlos loved Roberto Clemente and the Pittsburgh Pirates. So even though my Dad was a Philadelphia Phillies fan, I became a Pirates fan. That was my form of rebellion. The National League East always came down to the Phillies and the Pirates which made for an excellent Father/Son rivalry.

That fandom served me well in the 70’s.  Especially when Willie Stargell and Dave Parker brought the Bucos back from a 3-1 deficit to win the 1979 World Series over the Baltimore Orioles. That was the first time as a fan I ever felt the thrill of coming back from the near dead to take it all. Last year’s improbable Giants run through the playoffs with 6 elimination games brought those memories roaring back.

When rookie Barry Bonds came to Pittsburgh and seemed destined to be the second coming of Willie Mays, I became the worlds biggest Bonds fan. I will still defend the man, forgive his notorious attitude, and argue he was the best player we’ll ever see regardless of steroids.

In 1989 a job brought me to San Francisco from New York. I arrived just in time to watch my beloved Pirates playing below .500 (again) and the two local teams were battling it out in the Bay Bridge World Series.  Of course the 1989 Earthquake stole all the thunder from that one sided Oakland A’s affair. Nevertheless, as a baseball fan I was happy to go to Candlestick and the Collesium and as long as the Pirates were not in town, I rooted for the home team.

Then Barry came to San Francisco! And he lit up baseball with 5 tools long before he took assault on the home run records. Watching Barry Bonds take over a game with his bat and speed was the most fun I ever had watching baseball up to that point.  The playoff run to the world series in 2002 with Dusty Baker’s kid being swept up in the arms of JT Snow will never be forgotten.

So it was bittersweet that my first professional experience with the Giants came after Barry. After the Giants had become faceless, nameless, non-contenders. But at the same time watching this team come together and grow and play for each other has been a more rewarding experience than watching my hero Barry Bonds pound balls into McCovey. And the 2 parades in 3 years weren’t too shabby either.

Brian Bacino, Creative Chief B2, Feature, SF Giants

April 5, 2013
Harrison Chapman

Baker Street Theatre Presents

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Each day we premier a unique film in our lobby with the purpose of stirring our imaginations, electrifying our visual sensibilities (there’s no sound until the lunch hour), and reminding ourselves how drawn we all are to story and character.  I’m sure there’s an efficiency expert that will chide us for the 5-10 minutes that people waste when they stop and stare, forgetting their task and losing themselves for a moment as they try to figure out the plot or they become transfixed by the epic visual presentation. But we think it’s time well wasted.

Current and prospective clients, employees, and pitch consultants are welcome to stop by for our noon viewing.

Our video editor, Harrison Chapman, curates the Baker Street Theatre and is tasked with blowing our minds daily.  I’m sure he could use some suggestions:

Send them to hchapman@bakerstadvertising.com

And now with no further to do, may we proudly present our first film:

THE FOUNTAIN

Directed by Darren Aronofsky

Summary by Harrison Chapman

What it’s about: Hugh Jackman and Rachael Weisz are in love, but life is strange and long and they never quite make it together, not even when Hugh Jackman finds the fountain of youth and waits 1000 years to see her again. The film takes place in three different settings, 16th century Spain/New World as Jackman looks for the “tree of life” at the behest of the Queen, 21st century as Jackman looks for a cure for his wife’s cancer, and in the distant future when Jackman is a kind of astronaut in a space bubble going deep, deep, deep into the edges of the universe.

Why you should care: This film by Darren Aronofsky contains almost no CGI, that’s right, all that crazy space imagery is real. Is it really space? No. Instead of looking to the stars, they looked through a microscope. All the surreal scenes of space are actually chemical reactions filmed in a petri dish. Aside from the technical neatness of the film, it’s conceptually very interesting, following three stories that don’t directly interact with each other using the same actors to show a kind of cyclical nature of death and rebirth. Each story deals with life, death, spirituality, and the fragility of our existence without hitting you over the head with any specific message. Aronofsky lets you draw your own conclusions. As I’m playing it now in the lobby, with sound off, it’s still pretty mesmerizing, what with crazy space images, mayan warriors, flying space trees, and all, so try not to get too entranced walking by the lobby TV today.

Baker Street Theatre

February 28, 2013
Brian Bacino

From the Desk of the Creative Chief: Presidents’ Day

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Like everybody else, Honda had a Presidents’ Day Sale.

And like everybody else, we used Abe Lincoln and George Washington imagery.

But unlike everybody else, our George and Abe have no idea they are Presidents.

They walk and talk like a couple of hipsters who just got an epic deal on a new Honda.

The only strange thing about the scene is that they happen to be dressed like Presidents. This theater of the absurd approach gave our Presidents’ Sale effort plenty of breakthrough as our clients enjoyed historic sales over the period of the event.

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Brian Bacino, Creative Chief B2, Honda, Presidents' Day Sale