And like everybody else, we used Abe Lincoln and George Washington imagery.
But unlike everybody else, our George and Abe have no idea they are Presidents.
They walk and talk like a couple of hipsters who just got an epic deal on a new Honda.
The only strange thing about the scene is that they happen to be dressed like Presidents. This theater of the absurd approach gave our Presidents’ Sale effort plenty of breakthrough as our clients enjoyed historic sales over the period of the event.
The best part of working for a small agency is that you develop the “do it yourself” mentality. It’s amazing how much further you can make a budget go if you create with your own hands and cameras.
Once you resolve that you have to physically create the assets yourself, suddenly you figure it out. We no longer accept that a film will be too expensive to make. We scoff when a stock film or photo search disappoints. We just grab our 5D’s and Go Pros and jump in. And in the case of our latest work for the Kraft Fight Hunger Bowl, played at AT&T Park, that’s exactly what we did. We jumped in the bay.
As we scrambled to prepare final congratulatory ads and posters for the 2012 World Series Champs in time for the parade, we took a moment to look back at the campaign pieces and the “Let’s get back. Together.” theme. Though the ideas were written and produced in February, long before opening day, it is astonishing how reality played out, often in ways we seemed to predict, but never really imagined.
Funny how the idea for our latest Honda initiative came about: listening.
What a concept: listening to your clients as they discuss the issues facing their business. It’s something we do with our Honda and Acura clients once a month. And more times than not, by not talking too much, and letting our board members hash out their business challenges, we walk away with a boatload of new ideas for strategic initiatives and marketing programs that were never on the plan.