December 29, 2015

2015: Year In Review

2015 That just happened.

Baker Street Advertising started 2015 like we usually do in odd years: creating world class work for the World Champion San Francisco Giants. We also elevated our work for Northern California Honda Dealers with our elegant, yet sometimes hilarious, NorCal Gets It campaign. Our #AskAnyHondaDriver digital films and app shattered previous earned media records. As did our #Snacktivities films created for Sun-Maid Raisins. We reached new levels of insight discovery and behavioral targeting and helped our Clients reach their goals with more mobile and digital video than ever before. Along the way we picked up Digital Agency of the Year honors at the IMA Impact15 Awards, and put a dozen more creative awards on the shelf honoring 2014s work.

But before we hurt a collective rotator cuff patting ourself on the back, we must give props and salutations to our imaginative, bold thinking Client partners who push us, challenge us, and at times take great leaps of faith with us to achieve work we are all proud of. And last but not least, we owe thanks to our production partners: producers, cameramen, editors, fx magicians, colorists, sound engineers, photographers, animators, printers, and, of course, crew and bartenders. We hope you all are as proud of the work as we are:

(HD is worth the wait.)

Brian Bacino, Creative Chief B2, Honda, SF Giants, Sports, Sports Marketing

October 11, 2015

New Hondas For All

By: Brian Bacino

The most innovative aspect of our new integrated campaign for Honda iswe made the whole thing up!

Using our proprietary Discovery technique we unearthed a brand new insight that resulted in a brand new sales event targeted to people who were NOT THINKING of a brand new car. We targeted used car shoppers with a remarkable fact: Hondas are currently priced so low, theres no reason to consider used. Couple that with the psychology of giving your child the safest, most reliable option, and youve got yourself a W.

TV Spot 1 “Cannonball” :30

TV Spot 2 “Cheeseburger” :30

Social Video 1 “Diving Kid” :10

Social Video 2 “New vs. Used” :10

POP:

Credits, Baker Street Advertising:

President: Jack Boland
Chief Strategy Officer: Don Donovan
Chief Creative Officer (TV/Print/Social): Brian Bacino
Art Director (TV/Print/Web/Social): Corey Stolberg
Copywriter (TV/Print/Web/Social): Bob Dorfman
Producer (TV): Brody McHugh
Behind-The-Scenes Photographer: Lesly Pyle
Editor (Social): Harrison Chapman
Group Account Director: Dan Nilsen
Senior Account Executive: Megan Boland
Production (Print): Jeff Teator

Above Water Diver: Rick Pomi (does his own stunts).

Below Water Diver: Harrison Chapman (does whatever it takes to get the shot.)

Credits, TV Production:

Director, Brian Bacino, Baker Street Advertising
Executive Producer, Mark Dwyer, Dwyer Productions
DP: Kevin Emmons
Editor: Michael Pickman-Thoon, Rough House Editorial
Colorist: Roger Krakow, Rough House Editorial
Post Producer: Todd Lindow, Rough House Editorial
Motion Graphics: Eric Stafford, Rough House Editorial
Audio Engineer: Andy Greenberg, One Union

Underwater B-Cam Operator, Harrison Chapman, Baker Street Advertising

Brian Bacino, Creative Chief B2, Honda

September 28, 2015

What Happened in Vegas

By: Lesly Pyle

What happens in Vegas, stays in Vegas. Except this: Baker Street Advertising won Agency of the Year at the Internet Marketing Association’s IMPACT15 digital marketing conference.

When two of our leaders were invited to be keynote speakers at IMPACT15 in Las Vegas, we had no idea how far this ride would take us. We were honored to have our President and Founder, Jack Boland, and our Creative Chief, Brian Bacino, reppin’ on the main stage. They presented “Together We’re Giant,” a dive into digital sports marketing, alongside our client Tom McDonald, the SVP of Marketing at the San Francisco Giants.

And Don Donovan AKA the “Sherlock Holmes of Big Data” AKA our Chief Strategy Officer, presented “Cracking the Code of Big Data” in a breakout session. Other speakers included executives from global behemoths like Barnes & Noble Education, Oracle Data Cloud and Evite. So, yeah, we were already stoked to be a part of it.

But little did we know that more things to celebrate were coming our way. In addition to winning Digital Agency of the Year, Baker Street Advertising also took home four more IMPACT15 trophies in four distinct social media categories for three of our clients: the San Francisco Giants, Northern California Honda Dealers and Sun-Maid.

Community Engagement Leadership Award

San Francisco Giants: Big Speech as seen below:

Best Use of Twitter
San Francisco Giants: Together Were Giant

Facebook Customization Award
Northern California Honda Dealerships: #AskAnyHondaDriver Testimonial Campaign

YouTube Informational Award
Sun-Maid Raisins: Snacktivities

Check out the case study videos for the three winners listed above here: https://bakerstadvertising.com/proof/

So how do we think it happened?

According to BSA Prez Jack Boland: Our approach to marketing and our mantra is: Discovery. Creativity. Proof. From insight to strategically-sound creative to concrete results, winning these awards is a testament to our unique model.

BSAs Chief Creative Officer, Brian Bacino, adds This show is about getting results. Which we did, but I also think the judges couldnt resist falling in love with the creative.

Fellas, your staff agrees. And couldn’t be more excited about it.

Here’s a little more info on the Internet Marketing Association (IMA) and IMPACT15:

IMPACT15 is a three-day global conference focused on how to get your customers attention through innovation.

IMA is one of the fastest growing Internet marketing groups in the world, with more than 1,000,000 professional members in fields including sales, marketing, business ownership, programming and creative development. It provides a platform where proven Internet marketing strategies are demonstrated and shared to increase members’ value to their organizations. www.imanetwork.org

Accolades, Awards, Brian Bacino, Creative Chief B2, Honda, SF Giants, Sports, Sports Marketing

September 1, 2015

#AskAnyHondaDriver Testimonial Film Series

By: Brian Bacino

In the game of happiness, Honda owners are winning. Ironically (perhaps) they are kicking the well-appointed butts of BMW, Audi, and Mercedes drivers in the loving-their-car-as- well-as-their-life department. Besides hearing epic Honda stories, we met the best people on earth. Maybe because an authentic, quality automobile attracts authentic, quality people. See for yourself by viewing our film project here: #AskAnyHondaDriver

Credits, Baker Street Advertising:

Chief Creative Officer: Brian Bacino
Senior Copywriter: Robert Leon
Senior Art Director: Sarah Inglis
Producer: Brody McHugh
President: Jack Boland
Chief Strategy Officer: Don Donovan
Group Account Director: Dan Nilsen
Senior Account Executive: Megan Boland

Credits, Production:

Director, Brian Bacino, Baker Street Advertising
Producer, Jed Mortenson, Waypoint Films
DP: Kevin Emmons
Editor: Michael Pickman-Thoon and Leif Salvesen, Rough House Editorial
Colorist: Roger Krakow, Rough House Editorial
Post Producer: Todd Lindow, Rough House Editorial
Motion Graphics and Compositing: Eric Stafford, Rough House Editorial
Assistant Editor and Compressionist: Elijiah Pahati
Audio Mixer: Matt Zipkin, One Union

Brian Bacino, Creative Chief B2, Honda

June 10, 2015

Start Your Summer with Honda

By: Brian Bacino

Once upon a time, the end of school was the greatest moment of the year.

The feeling of freedom, no more teachers, no more homework…cue the Alice Cooper!

TV Spot:

Unless of course you’re a parent, then the end of school means the beginning of dealing with your little darlings 24/7.

This classic dichotomy of emotions between kids and parents at the end of the school year drives this month’s Honda Start Your Summer sales event.

TV, online, POP, and social media videos have fun with kids and parents and the brilliant deals available on Hondas.

Enjoy, be you kid or parent.

Social Videos:

POP:

Credits, Baker Street Advertising:

President: Jack Boland
Chief Strategy Officer: Don Donovan
Chief Creative Officer (TV/Print/Social): Brian Bacino
Art Director (TV/Print/Web/Social): Corey Stolberg
Copywriter (TV/Print/Web/Social): Bob Dorfman
Producer (TV): Brody McHugh
Copywriter (Social): Lesly Pyle
Cameraman/Editor (Social): Harrison Chapman
Group Account Director: Dan Nilsen
Senior Account Executive: Megan Boland
Production (Print): Jeff Teator

Credits, TV Production:

Brian Bacino, Creative Chief B2, Honda

April 9, 2015

SF Giants 2015 TV Campaign

By: Brian Bacino

This week at SF Giants Media Day, Baker Streets epic and sometimes hilarious campaign debuted. Heres a look at most (13 and there are a couple surprises still to be revealed) of our TV spots.

The launch spot, “One Giant Moment” came from the imagination of a man who didn’t know what a baseball was before hanging out with Baker Street.

But after a few years and a couple of parades, Ken Woodard became part of the Together generation. And his passion for the SF Giants and his personal observation of what we all went through that night during game 7 of the 2014 World Series became this epic film.

Not sure what I’m more proud of, directing this classic idea or turning Ken Woodard into a rabid Giants fan.

Baker Street Advertising Credits:
President: Jack Boland
Chief Creative Officer: Brian Bacino
Chief Strategy Officer: Don Donovan
Art Directors: Ken Woodard, Corey Stolberg, Carrie Ammermann, Sarah Inglis
Copywriters: Brian Bacino, Bob Dorfman, Robert Leon

Creative Manager: Lesly Pyle

Senior Account Manager: Viviana Bustillo-Aruca

Editor: Harrison Chapman

Production Credits:
Director/Interviewer: Brian Bacino
DP: Cliff Trainor
EP: Mark Dwyer
Editor: Jessie Boots, Ntropic
Color: Marshall Plante, Ntropic
Flame Artist: Maya Korenwasser, Ntropic
Motion Graphics Artist: Aaron Townsend, Ntropic
Production Assistant: Gillen Burch, Ntropic
Producer: Will Mok, Ntropic
Audio Engineer: Matt Wood, One Union
Music: Dvorák: Symphony No. 9
MLB Footage: SFG Productions

Brian Bacino, Creative Chief B2

February 14, 2015

NorCal Honda: Valentine’s Day vs. Presidents’ Day

By: Brian Bacino

Valentine’s Day

You get it. If you want to have a really special Valentine’s Day, you gotta ditch the flowers and go with a love machine. Check out our Valentine’s Day effort for our NorCal Honda client.

“Love Machine” :30 TV

Baker Street Credits

President: Jack Boland

Chief Creative Officer: Brian Bacino

Chief Strategy Officer: Don Donovan

CD/Art Director: Corey Stolberg

CD/Copywriter: Bob Dorfman

Group Account Director: Dan Nilsen

Producer: Brody McHugh

Senior Account Executive: Whitney Randolph

Production Credits

DP: Kevin Emmons

EP: Mark Dwyer

Editor, Michael Pickman-Thoon, Rough House

Colorist: Roger Krakow, Rough House

Producer: Todd Lindo, Rough House

Motion Graphics Artist: Scott Bartholomew, Rough House

Assistant Editor and Compressionist: Elijiah Pahati, Rough House

Audio Engineer: Andy Greenberg, One Union

Music: The Miracles

Presidents’ Day

This year we ran the Valentine’s Day spot alongside our Presidents’ Day Icons.

“Coffee Shop” :30 TV

“Gas Station” :30 TV

“Snowboarding” :30 TV

Which campaign do you prefer?

Tell us here: https://www.facebook.com/BakerStreetAdvertising

Brian Bacino, Creative Chief B2

December 16, 2014

A Giant Postseason. Together.

By: Brian Bacino

That just happened.

The San Francisco Giants not only shocked the world again, but they kept us busy all through October — and happily celebrating most of November. So now on the eve of starting all over again for the 2015 season, we look back and share our Orange October digital, print, and outdoor efforts.

A special thanks and giant ups to photographer Brad Mangin whose genius inspired and often lensed the work of this year’s campaign. (manginphotography.com)

As the SF Giants leveled each impossible challenge, we stayed busy stirring the particles and stoking the mojo with our multi-platform social media pep rally.

Can’t wait to do it again.

Social Media Campaign:

As a new story evolved daily throughout the post season, so did our presence in the Socialsphere. Here’s our Facebook, Twitter and Instagram campaign from Game 1 of the NLDS through Game 7 of the most Classic of Falls.

9.30.14 Post: If you had to win 1 game in enemy territory, you might as well send up an 18-game winner with a 2.98 era, a devastating left-handed slider, and the ability to fix the team bus if it breaks down on the way to PNC Park from the hotel: Suffice it to say, we at Baker Street are #Madbumbelievers!
(Photo by Brad Mangin.)

10.3.14 Post: Yes, yes, yes…%$&-ing yes! #OrangeOctober #OctoberTogether #SFGiants (Pence Photo by Brad Mangin.)

10.4.14 Post: Even though he’s out of the lineup, he’s still in it. #OrangeOctober #OctoberTogether #SFGiants (Photos by Brad Mangin.)

10.6.14 Post: You can feel it in the air. It’s Panda Time. Let the big bear eat! #OrangeOctober #OctoberTogether #SFGiants (Panda Photo by Brad Mangin.)

10.7.14 Post: Looking for the Beast to pull a Willis Reed at any moment. #OrangeOctober #OctoberTogether #SFGiants (Morse Photo by Brad Mangin.)

10.7.14 Post: Start the chainsaw! GRRRRRRR! #RallyVogey #OctoberTogether #BSABelieves (Photo by Brad Mangin.)

10.8.14 Post: Back against a wall? Who ya gonna call? #PenceVsFenceNoContest #OctoberTogether #OrangeTogether #SFGiants

10.14.14 Post: Stick Together. #OctoberTogether (Panda Photo by Brad Mangin.)

10.15.14 Post: Start the chainsaw. #OctoberTogether #RallyVogey (Posey Photo by Brad Mangin.)

10.16.14 Post: Bring’n Giant Game 5 Vibe. #OctoberTogether (Photo by Brad Mangin.)

10.17.14 Post: “Saddle the HeII up! Were burning it down!!! #OctoberTogether #BurnItDownTogether

10.21.14 Post: Live from KC: Madness. One Step Beyond. #OctoberTogether

10.22.14 Post: Are you ready to get peaved in KC? #OctoberTogether

10.24.14 Post: Tonight Live from AT&T Park: “Huddy and the Killer P’s.” #OctoberTogether (Posey Photo by Brad Mangin.)

10.25.14 Post: 2014 World Series Game 4. #OctoberTogether

10.26.14 Post: 2014 World Series Game 5. #OctoberTogether

10.28.14 Post: Our bet is Peavy starts cussing during the National Anthem. #OctoberTogether

10.29.14 Post: Hudson to Lopez to Bumgarner to Affeldt to Romo to Casilla to Market Street. #OctoberTogether

Print Campaign:

We believed it would happen, even before it did. Our team worked feverishly to create congratulatory print ads in anticipation of our third World Championship in five years. We cheered proudly when Panda caught that fly for the last out. And again when these came out in the San Francisco Chronicle.

A detail of the epic journey from the print ad above. Because, well, you’re gonna want to read this. (Click to zoom.)

OOH Campaign:

When we create postseason outdoor, we have no idea what fate has in store for the Giants. So we create messages that endure no matter what the outcome of the postseason.

Credits:

President: Jack Boland

Chief Creative Officer/CW: Brian Bacino

Chief Strategy Officer: Don Donovan

Lead AD/Designer: Carrie Ammermann

AD: Sarah Inglis

CD/CW: Bob Dorfman

CW/Copyeditor: Robert Leon

Account Management: Viviana Bustillo-Aruca

Print Production: Jeff Teator

Social Content Manager/CW: Lesly Pyle

Brian Bacino, Creative Chief B2

October 3, 2014

Honda. NorCal Gets It.

By: Brian Bacino

If you live in Northern California you know there’s a certain expectation of style and an even greater demand for substance. You know there’s no better place to live. NorCal is home to the brightest, most creative, most active people in the nation. These people get it. Work hard. Play hard. And look good doing it. These are the guiding themes of our new integrated campaign for the Northern California, Central Coast, and Central Valley Honda Dealers. Gorgeous film, an intelligent graphics package, and a charming new voice talent introducing Rashida Clendening combine to create a fresh campaign for Honda.

Check out our new TV spots, posters, and a slew of social media video teasers, featuring our stylish cast members and, of course, America’s most trusted car brand.

2014 Honda NorCal “Gets It” TV Commercial Reel:

In-store posters:

The 2014 NorCal Honda “Gets It” Teaser Reel:

Agency: Baker Street Advertising

President: Jack Boland

Chief Creative Officer: Brian Bacino

Chief Strategy Officer: Don Donovan

AD/Designer: Ken Woodard

CD/CW: Bob Dorfman

Producer: Brody McHugh

Management Supervisor: Dan Nilsen

Account Management: Whitney Randolph, Paul Salumbides and Chris Prieto

Account Planner/Statistician: Zak Armitage

Print Production: Jeff Teator

Social Media AD: Sarah Inglis

Social Media CW: Robert Leon

Teaser Video Editor: Harrison Chapman

Social Content Manager/CW: Lesly Pyle

Online Banner AD: Corey Stolberg

Production: Dwyer Productions

Director: Brian Bacino

DP: Kevin Emmons

EP: Mark Dwyer

Editorial: Rough House

Editor: Michael Pickman-Thoon

Assistant Editor/Compressionist: Elijiah Pahati

Producer: Todd Lindo

Motion Graphics: MK12, Ratha Nou, Eric Stafford and Morris Watts-Zagha

Storyboard Artist: Halsted Hannah

Music: Music Orange and Singing Serpent

Colorist: Roger Krakow

Brian Bacino, Creative Chief B2

September 25, 2014

From the Desk of the Creative Chief: Back to School

By: Brian Bacino

Anybody who ever went back to school– that should be everybody, btw- knows the bitter sweet feelings that go along with the end of summer.

Anybody who ever sent kids who have pretty much worked your last nerve over a seemingly endless summer, knows the elation that goes along with sending the little darlings back to class and out of your hair!

Those are the themes at work in our latest Labor Day Sales event for our Honda clients, ironically named “The End of Summer Celebration”. The parents are psyched.. the kids, not so much.

Our TV and online video featured elated parents driving their bummed out children to school on the first day. Our kid actors could soooo relate every one of them turned in a killer performance – they truly felt the pain. Check out the extended online version below.

And things really got fun when we turned over the Hondas – a Civic, an Accord, and an Odyssey!- over to the stunt drivers to see how much drifting and power sliding they could do with the world’s most reliable cars. Check out how much torque they got out of the Odyssey — nice job, Tony!

Big thanks to Tiburon’s St. Hilary School (where my own little darlings did their elementary and middle school time) for letting us turn their parking lot into a NASCAR track. And to all the players and crew.

Credits:
Production: Dwyer Productions
Director of Photography: Kevin Edmonds
Executive Producer: Mark Dwyer
Director: Brian Bacino
Stunt Drivers: Tony Vella, Adam Sewell, Danny Ryder
Music: Orange Music
Post Production: Rough House
Editor: Michael Pickman Thoon
Color Correction: Roger Krakow
Motion Graphics: Eric Stafford
Chief Creative Officer: Brian Bacino
Copy Writer: Bob Dorfman
Art Director: Corey Stolberg
Producer: Brody McHugh
Agency Editor: Harrison Chapman
President: Jack Boland
Group Account Director: Dan Nilsen
Account Executives: Whitney Randolph and Gloria Birch

Brian Bacino, Creative Chief B2