June 10, 2015

Start Your Summer with Honda

Once upon a time, the end of school was the greatest moment of the year.

The feeling of freedom, no more teachers, no more homework…cue the Alice Cooper!

TV Spot:

Unless of course you’re a parent, then the end of school means the beginning of dealing with your little darlings 24/7.

This classic dichotomy of emotions between kids and parents at the end of the school year drives this month’s Honda Start Your Summer sales event.

TV, online, POP, and social media videos have fun with kids and parents and the brilliant deals available on Hondas.

Enjoy, be you kid or parent.

Social Videos:

POP:

Credits, Baker Street Advertising:

President: Jack Boland
Chief Strategy Officer: Don Donovan
Chief Creative Officer (TV/Print/Social): Brian Bacino
Art Director (TV/Print/Web/Social): Corey Stolberg
Copywriter (TV/Print/Web/Social): Bob Dorfman
Producer (TV): Brody McHugh
Copywriter (Social): Lesly Pyle
Cameraman/Editor (Social): Harrison Chapman
Group Account Director: Dan Nilsen
Senior Account Executive: Megan Boland
Production (Print): Jeff Teator

Credits, TV Production:

Director, Brian Bacino, Baker Street Advertising
Executive Producer, Mark Dwyer, Dwyer Productions
DP: Kevin Emmons
Editor: Michael Pickman-Thoon, Rough House Editorial
Colorist: Roger Krakow, Rough House Editorial
Post Producer: Todd Lindow, Rough House Editorial
Motion Graphics: Eric Stafford, Rough House Editorial
Audio Engineer: Andy Greenberg, One Union

Brian Bacino, Creative Chief B2, Honda

April 9, 2015

SF Giants 2015 TV Campaign

By: Brian Bacino

This week at SF Giants Media Day, Baker Streets epic and sometimes hilarious campaign debuted. Heres a look at most (13 and there are a couple surprises still to be revealed) of our TV spots.

The launch spot, “One Giant Moment” came from the imagination of a man who didn’t know what a baseball was before hanging out with Baker Street.

But after a few years and a couple of parades, Ken Woodard became part of the Together generation. And his passion for the SF Giants and his personal observation of what we all went through that night during game 7 of the 2014 World Series became this epic film.

Not sure what I’m more proud of, directing this classic idea or turning Ken Woodard into a rabid Giants fan.

Baker Street Advertising Credits:
President: Jack Boland
Chief Creative Officer: Brian Bacino
Chief Strategy Officer: Don Donovan
Art Directors: Ken Woodard, Corey Stolberg, Carrie Ammermann, Sarah Inglis
Copywriters: Brian Bacino, Bob Dorfman, Robert Leon

Creative Manager: Lesly Pyle

Senior Account Manager: Viviana Bustillo-Aruca

Editor: Harrison Chapman

Production Credits:
Director/Interviewer: Brian Bacino
DP: Cliff Trainor
EP: Mark Dwyer
Editor: Jessie Boots, Ntropic
Color: Marshall Plante, Ntropic
Flame Artist: Maya Korenwasser, Ntropic
Motion Graphics Artist: Aaron Townsend, Ntropic
Production Assistant: Gillen Burch, Ntropic
Producer: Will Mok, Ntropic
Audio Engineer: Matt Wood, One Union
Music: Dvorák: Symphony No. 9
MLB Footage: SFG Productions

Brian Bacino, Creative Chief B2

February 14, 2015

NorCal Honda: Valentine’s Day vs. Presidents’ Day

By: Brian Bacino

Valentine’s Day

You get it. If you want to have a really special Valentine’s Day, you gotta ditch the flowers and go with a love machine. Check out our Valentine’s Day effort for our NorCal Honda client.

“Love Machine” :30 TV

Baker Street Credits

President: Jack Boland

Chief Creative Officer: Brian Bacino

Chief Strategy Officer: Don Donovan

CD/Art Director: Corey Stolberg

CD/Copywriter: Bob Dorfman

Group Account Director: Dan Nilsen

Producer: Brody McHugh

Senior Account Executive: Whitney Randolph

Production Credits

DP: Kevin Emmons

EP: Mark Dwyer

Editor, Michael Pickman-Thoon, Rough House

Colorist: Roger Krakow, Rough House

Producer: Todd Lindo, Rough House

Motion Graphics Artist: Scott Bartholomew, Rough House

Assistant Editor and Compressionist: Elijiah Pahati, Rough House

Audio Engineer: Andy Greenberg, One Union

Music: The Miracles

Presidents’ Day

This year we ran the Valentine’s Day spot alongside our Presidents’ Day Icons.

“Coffee Shop” :30 TV

“Gas Station” :30 TV

“Snowboarding” :30 TV

Which campaign do you prefer?

Tell us here: https://www.facebook.com/BakerStreetAdvertising

Brian Bacino, Creative Chief B2

December 16, 2014

A Giant Postseason. Together.

By: Brian Bacino

That just happened.

The San Francisco Giants not only shocked the world again, but they kept us busy all through October — and happily celebrating most of November. So now on the eve of starting all over again for the 2015 season, we look back and share our Orange October digital, print, and outdoor efforts.

A special thanks and giant ups to photographer Brad Mangin whose genius inspired and often lensed the work of this year’s campaign. (manginphotography.com)

As the SF Giants leveled each impossible challenge, we stayed busy stirring the particles and stoking the mojo with our multi-platform social media pep rally.

Can’t wait to do it again.

Social Media Campaign:

As a new story evolved daily throughout the post season, so did our presence in the Socialsphere. Here’s our Facebook, Twitter and Instagram campaign from Game 1 of the NLDS through Game 7 of the most Classic of Falls.

9.30.14 Post: If you had to win 1 game in enemy territory, you might as well send up an 18-game winner with a 2.98 era, a devastating left-handed slider, and the ability to fix the team bus if it breaks down on the way to PNC Park from the hotel: Suffice it to say, we at Baker Street are #Madbumbelievers!
(Photo by Brad Mangin.)

10.3.14 Post: Yes, yes, yes…%$&-ing yes! #OrangeOctober #OctoberTogether #SFGiants (Pence Photo by Brad Mangin.)

10.4.14 Post: Even though he’s out of the lineup, he’s still in it. #OrangeOctober #OctoberTogether #SFGiants (Photos by Brad Mangin.)

10.6.14 Post: You can feel it in the air. It’s Panda Time. Let the big bear eat! #OrangeOctober #OctoberTogether #SFGiants (Panda Photo by Brad Mangin.)

10.7.14 Post: Looking for the Beast to pull a Willis Reed at any moment. #OrangeOctober #OctoberTogether #SFGiants (Morse Photo by Brad Mangin.)

10.7.14 Post: Start the chainsaw! GRRRRRRR! #RallyVogey #OctoberTogether #BSABelieves (Photo by Brad Mangin.)

10.8.14 Post: Back against a wall? Who ya gonna call? #PenceVsFenceNoContest #OctoberTogether #OrangeTogether #SFGiants

10.14.14 Post: Stick Together. #OctoberTogether (Panda Photo by Brad Mangin.)

10.15.14 Post: Start the chainsaw. #OctoberTogether #RallyVogey (Posey Photo by Brad Mangin.)

10.16.14 Post: Bring’n Giant Game 5 Vibe. #OctoberTogether (Photo by Brad Mangin.)

10.17.14 Post: “Saddle the HeII up! Were burning it down!!! #OctoberTogether #BurnItDownTogether

10.21.14 Post: Live from KC: Madness. One Step Beyond. #OctoberTogether

10.22.14 Post: Are you ready to get peaved in KC? #OctoberTogether

10.24.14 Post: Tonight Live from AT&T Park: “Huddy and the Killer P’s.” #OctoberTogether (Posey Photo by Brad Mangin.)

10.25.14 Post: 2014 World Series Game 4. #OctoberTogether

10.26.14 Post: 2014 World Series Game 5. #OctoberTogether

10.28.14 Post: Our bet is Peavy starts cussing during the National Anthem. #OctoberTogether

10.29.14 Post: Hudson to Lopez to Bumgarner to Affeldt to Romo to Casilla to Market Street. #OctoberTogether

Print Campaign:

We believed it would happen, even before it did. Our team worked feverishly to create congratulatory print ads in anticipation of our third World Championship in five years. We cheered proudly when Panda caught that fly for the last out. And again when these came out in the San Francisco Chronicle.

A detail of the epic journey from the print ad above. Because, well, you’re gonna want to read this. (Click to zoom.)

OOH Campaign:

When we create postseason outdoor, we have no idea what fate has in store for the Giants. So we create messages that endure no matter what the outcome of the postseason.

Credits:

President: Jack Boland

Chief Creative Officer/CW: Brian Bacino

Chief Strategy Officer: Don Donovan

Lead AD/Designer: Carrie Ammermann

AD: Sarah Inglis

CD/CW: Bob Dorfman

CW/Copyeditor: Robert Leon

Account Management: Viviana Bustillo-Aruca

Print Production: Jeff Teator

Social Content Manager/CW: Lesly Pyle

Brian Bacino, Creative Chief B2

October 3, 2014

Honda. NorCal Gets It.

By: Brian Bacino

If you live in Northern California you know there’s a certain expectation of style and an even greater demand for substance. You know there’s no better place to live. NorCal is home to the brightest, most creative, most active people in the nation. These people get it. Work hard. Play hard. And look good doing it. These are the guiding themes of our new integrated campaign for the Northern California, Central Coast, and Central Valley Honda Dealers. Gorgeous film, an intelligent graphics package, and a charming new voice talent introducing Rashida Clendening combine to create a fresh campaign for Honda.

Check out our new TV spots, posters, and a slew of social media video teasers, featuring our stylish cast members and, of course, America’s most trusted car brand.

2014 Honda NorCal “Gets It” TV Commercial Reel:

In-store posters:

The 2014 NorCal Honda “Gets It” Teaser Reel:

Agency: Baker Street Advertising

President: Jack Boland

Chief Creative Officer: Brian Bacino

Chief Strategy Officer: Don Donovan

AD/Designer: Ken Woodard

CD/CW: Bob Dorfman

Producer: Brody McHugh

Management Supervisor: Dan Nilsen

Account Management: Whitney Randolph, Paul Salumbides and Chris Prieto

Account Planner/Statistician: Zak Armitage

Print Production: Jeff Teator

Social Media AD: Sarah Inglis

Social Media CW: Robert Leon

Teaser Video Editor: Harrison Chapman

Social Content Manager/CW: Lesly Pyle

Online Banner AD: Corey Stolberg

Production: Dwyer Productions

Director: Brian Bacino

DP: Kevin Emmons

EP: Mark Dwyer

Editorial: Rough House

Editor: Michael Pickman-Thoon

Assistant Editor/Compressionist: Elijiah Pahati

Producer: Todd Lindo

Motion Graphics: MK12, Ratha Nou, Eric Stafford and Morris Watts-Zagha

Storyboard Artist: Halsted Hannah

Music: Music Orange and Singing Serpent

Colorist: Roger Krakow

Brian Bacino, Creative Chief B2

September 25, 2014

From the Desk of the Creative Chief: Back to School

By: Brian Bacino

Anybody who ever went back to school– that should be everybody, btw- knows the bitter sweet feelings that go along with the end of summer.

Anybody who ever sent kids who have pretty much worked your last nerve over a seemingly endless summer, knows the elation that goes along with sending the little darlings back to class and out of your hair!

Those are the themes at work in our latest Labor Day Sales event for our Honda clients, ironically named “The End of Summer Celebration”. The parents are psyched.. the kids, not so much.

Our TV and online video featured elated parents driving their bummed out children to school on the first day. Our kid actors could soooo relate every one of them turned in a killer performance – they truly felt the pain. Check out the extended online version below.

And things really got fun when we turned over the Hondas – a Civic, an Accord, and an Odyssey!- over to the stunt drivers to see how much drifting and power sliding they could do with the world’s most reliable cars. Check out how much torque they got out of the Odyssey — nice job, Tony!

Big thanks to Tiburon’s St. Hilary School (where my own little darlings did their elementary and middle school time) for letting us turn their parking lot into a NASCAR track. And to all the players and crew.

Credits:
Production: Dwyer Productions
Director of Photography: Kevin Edmonds
Executive Producer: Mark Dwyer
Director: Brian Bacino
Stunt Drivers: Tony Vella, Adam Sewell, Danny Ryder
Music: Orange Music
Post Production: Rough House
Editor: Michael Pickman Thoon
Color Correction: Roger Krakow
Motion Graphics: Eric Stafford
Chief Creative Officer: Brian Bacino
Copy Writer: Bob Dorfman
Art Director: Corey Stolberg
Producer: Brody McHugh
Agency Editor: Harrison Chapman
President: Jack Boland
Group Account Director: Dan Nilsen
Account Executives: Whitney Randolph and Gloria Birch

Brian Bacino, Creative Chief B2

June 24, 2014

2014 July 4 Honda Sales Event

By: Brian Bacino

Ka-boom! Back by popular demand, our Holiday Hipsters Sammy & TJ returned to action for our explosive July 4th campaign for our Honda clients July 4 Honda Sales Event.

You may remember them from last summer, when they were hangin ten on the beach. This year, our boysagain played superbly by actors JJ Johnston and Dallas Bryantmake the scene at a smokin hot holiday barbecue, where their preoccupation with their beautiful new Hondas lead to a pyrospectacular climax.

We found the perfect setting for this production at the Wind & Oar Boat School, overlooking the Wilamette River in Portland. Under the leadership of Executive Director Peter Crim, this nonprofit organization teaches youth and adults the fine art of building wooden boats.

This stunning example–featured in our spot–was built entirely by teenagers, and is owned by Norman Eder. Nice work!

With our DP Kevin Emmons making the car pop, and our pyrotechnics expert Kai Shelton making the fireworks really POP (aided in post by the digital effects genius of Rough Houses Eric Stafford & Kit Klangsin), were sure our Honda dealers will have a bang-up July 4th sales event.

Agency Credits:

President: Jack Boland

Chief Creative Officer: Brian Bacino

Art Directors: Corey Stolberg

Copy Writers: Bob Dorfman

Agency Producers: Brody McHugh

Group Account Director: Dan Nilsen

Senior Account Executive: Whitney Randolph

Account Coordinator: Christopher Prieto

Production Credits:

Production: HandCrafted Media

Director: Brian Bacino

Executive Producer: David Piggenger

Director of Photography: Kevin emmons

Production Manager: Katie Brown

SFX: Kai Shelton

Post Production: Rough House

Editor: Michael Pickman-Thoon

Motion Graphics & Visual Effects: Eric Stafford & Kit Klangsin

Color: Roger Krakow

Post Production Supervisor: Todd Lindo

Brian Bacino, Creative Chief B2, Honda

May 17, 2014

Bring on the Summer

By: Brian Bacino

We’re making it rain

for our Northwest Honda dealers. To “celebrate” the onset of summer, which usually means horrific weather in Portland, we created this fun TV, radio, and online campaign featuring Honda owners proudly showing us their new Hondas while getting pummeled by a good ole Northwestern rain storm: “Bring on the summer.”

Of course, even in Portland you really cannot count on rain on cue, so we got a little help from the rain makers from the TV series “Grimm”. Kai Shelton and his crew pumped water from the Columbia River, up into two of their customized “rain trees”. Then we fired up a 700 horsepower airplane propeller to make massive winds. Then we put our poor actors into the heart of the storm- (Jonas Grosserhode, Josh Belville, Kerri Shockley, Joseph Gibson, Derek Osting, Candi Kadel, Lana Sage, Royce Micah, Genevieve Howell, Jennifer Kelley, Cara Mitsuko) and rolled camera. Our DP Kevin Emmons steadied himself through the artificial storm and made the Hondas look beautiful, proving that Hondas really are a Northwest thing.

Agency Credits:

President: Jack Boland

Chief Creative Officer: Brian Bacino

Art Directors: Corey Stolberg

Copy Writers: Bob Dorfman

Agency Producer: Brody McHugh

Group Account Director: Dan Nilsen

Senior Account Executive: Whitney Randolph

Production Credits:

Production: Handcrafted Media

Director: Brian Bacino

Executive Producer: David Pippenger

Director of Photography: Kevin Emmons

PM: Katie Brown

Stylist: Katherine Ross

Brian Bacino, Creative Chief B2, Feature, Honda

April 5, 2014

Play ball! Live from Scottsdale, AZ via telecast to the Giant screen at AT&T Park in SF.

By: Brian Bacino

To celebrate opening day — (in March!) Baker Street invited the makers of the 2014 SF Giants Advertising Campaign to come together and view the TV commercials, outdoor, and online assets from the luxurious Champions Suite at AT&T Park. And of course watch the Giants opener against the Diamondbacks live from AZ on the Giant screen. The game turned out to be an instant classic as the Giants clawed back from a 4 run deficit and Buster Posey hit a 2 run dong in the 9th to win it. The campaign seems destined for the same instant classic fate, thanks to the tremendous collaborative efforts of Clients, Writers, Art Directors, Photographers, Directors, Producers, Players, Coaches and Fans.

All Together Stronger Together

Click below to watch the spots.

About the campaign:

The San Francisco Giants thrive on the energy and inspiration provided by baseball’s best fans. This energy along with a selfless commitment from all 25 Giants players(40 expanded) has produced 2 World Series Championships and created a ball park experience like no other. This unique player – fan relationship, this genuine power of togetherness, is what the 2014 SF Giants campaign is all about: All Together. Stronger Together.

Ball park banners, outdoor boards, and online ads feature the photography of Brad Mangin, that are sure to become instant classics, themselves. Each shot was carefully chosen and cropped to evoke emotion and nostalgia, using a color technique reminiscent of 1960’s -70’s technicolor baseball cards. The kids may recognize this look as “Instagram”. TV and video depict memorable moments in the ball park that show the power of togetherness, including 3 spots that feature Giants players stepping out of frozen game moments to humorously illustrate just how the fans make the team stronger. As the season’s anthem spot, “This Ride”, poetically states: We ride together, we rise together, we have garlic fries together, we hope together, we make memories together, all together, stronger together.

Credits:

Agency Credits:

President: Jack Boland

Chief Creative Officer: Brian Bacino

Chief Strategy Officer: Don Donnovan

Creative Director: Bob Dorfman

Art Directors: Carrie Ammerman, Sara Inglis

Copy Writers: Rob Leon, Matt Mckee (SFGiants Production)

Producer: Brody McHugh

Account Director: Caryn Macri

Account Executive: Whitney Randolph

Assistant Account Executive: Viviana Bustillo-Aruca

Video production: Harrison Chapman

Production: Dwyer Productions

Director: Brian Bacino

Executive Producer: Mark Dwyer

Director of Photography: Cliff Traimon

Producer: Jeff Kramer

Wardrobe Stylist: Annie Simmermon

Editorial: Ntropic

Post Producer: Lindsay Adams

Editor: Jesse Boots

Colorist: Marshall Plante

VFX Director: Aaron Vasquez

Graphics Designer: Tali Oliver

Graphics Animator: Matt Dernlan

Music from Singing Serpent, “Together Again” by the Monophonics, and Aaron Robinson for “New Guy”

Mix: Matt Zipkin (1 Union)

SF Giants Production

Director: Matt McKee

Executive Producer: Paul Hodges

Executive Assistant: Kara Gilmore

Creative Chief B2, SF Giants

February 17, 2014

From the Desk of the Creative Chief: Honda’s Presidents Day Event

By: Brian Bacino

Abe Lincoln bombs a beast, George Washington cruises snow bunnies in a stolen CRV, and our TV production team gets slammed by a blizzard on location where “The Shining” was filmed, in Mt. Hood, Oregon sounds like its Honda’s President’s Day event.

Click below to see the spot.

We took our Presidential Holiday Icons,– (Dallas Bryant and JJ Johnson) last seen as Uncle Sam and Thomas Jefferson surfing on the 4th of July

up to Mt. Hood Oregon to show off the All Wheel Drive CRV, the steady handling of the front wheel drive Civic, and the always versatile All Wheel drive Pilot, all of which are on sale at the Honda Presidential Ride and Drive.

Our journey begins downtown, where we see Abe Lincoln walking the streets with a newly purchased snowboard under his arm. He bumps into his buddy George Washington, who is in the middle or test driving an All Wheel drive CRV. The Presidents launch a plan of attack that takes them up to snow country, despite the fact the Honda dealer is still sitting in the back.

Big tip of the big black hat to Pippenger Productions who fought through a blizzard to deliver cars and cameras and crew to a snow blanketed location. The location happened to be where they filmed the exterior scenes of “The Shining”. It’s also where we all stayed which was a little creepy.

We shot right through the storm –a virtual white out, which created a beautiful white back round, more like a studio than a ski mountain. DP Kevin Emmons and his crew managed to get a spectacular look out of the snowy conditions. And once Rough House’s colorist Roger Krakow worked his magic, the film looked amazing like we planned it all along.

Credits:

Director: Brian Bacino

Producers: David Pippenger & Brody McHugh

DP: Kevin Emmons

Executive Producer: David Pippenger

Editor: Michael Pickman-Thoon

Colorist: Roger Krakow

Graphics Design and Animation: Kit Klangsin & Eric Stafford

Rough House Producer: Todd Lindo

Compressionist: Elijiah Pahati

Brian Bacino, Creative Chief B2, Honda