© Copyright 2017
Baker Street Advertising
June 10, 2015

Start Your Summer with Honda

By:

Once upon a time, the end of school was the greatest moment of the year.

The feeling of freedom, no more teachers, no more homework…cue the Alice Cooper!

TV Spot:



Unless of course you’re a parent, then the end of school means the beginning of dealing with your little darlings 24/7.  

This classic dichotomy of emotions between kids and parents at the end of the school year drives this month’s Honda Start Your Summer sales event.

TV, online, POP, and social media videos have fun with kids and parents and the brilliant deals available on Hondas.

Enjoy, be you kid or parent.

Social Videos:

POP:

15162-HDA_StartYourSummerPoster_NC-2

Credits, Baker Street Advertising:

President: Jack Boland
Chief Strategy Officer: Don Donovan
Chief Creative Officer (TV/Print/Social): Brian Bacino
Art Director (TV/Print/Web/Social): Corey Stolberg
Copywriter (TV/Print/Web/Social): Bob Dorfman
Producer (TV): Brody McHugh
Copywriter (Social): Lesly Pyle
Cameraman/Editor (Social): Harrison Chapman
Group Account Director: Dan Nilsen
Senior Account Executive: Megan Boland
Production (Print): Jeff Teator

Credits, TV Production:

Director, Brian Bacino, Baker Street Advertising
Executive Producer, Mark Dwyer, Dwyer Productions
DP: Kevin Emmons
Editor: Michael Pickman-Thoon, Rough House Editorial
Colorist: Roger Krakow, Rough House Editorial
Post Producer: Todd Lindow, Rough House Editorial
Motion Graphics: Eric Stafford, Rough House Editorial
Audio Engineer: Andy Greenberg, One Union

Brian Bacino, Creative Chief B2

April 9, 2015
Brian Bacino

SF Giants 2015 TV Campaign

By:

Screen Shot 2015-04-08 at 3.38.49 PM

This week at SF Giants Media Day, Baker Street’s epic and sometimes hilarious campaign debuted. Here’s a look at most (13 — and there are a couple surprises still to be revealed) of our TV spots.

The launch spot, “One Giant Moment” came from the imagination of a man who didn’t know what a baseball was before hanging out with Baker Street.
But after a few years and a couple of parades, Ken Woodard became part of the Together generation. And his passion for the SF Giants and his personal observation of what we all went through that night during game 7 of the 2014 World Series became this epic film.
Not sure what I’m more proud of, directing this classic idea or turning Ken Woodard into a rabid Giants fan.

Baker Street Advertising Credits:
President: Jack Boland
Chief Creative Officer: Brian Bacino
Chief Strategy Officer: Don Donovan
Art Directors: Ken Woodard, Corey Stolberg, Carrie Ammermann, Sarah Inglis
Copywriters: Brian Bacino, Bob Dorfman, Robert Leon

Creative Manager: Lesly Pyle

Senior Account Manager: Viviana Bustillo-Aruca

Editor: Harrison Chapman

Production Credits:
Director/Interviewer: Brian Bacino
DP: Cliff Trainor
EP: Mark Dwyer
Editor: Jessie Boots, Ntropic
Color: Marshall Plante, Ntropic
Flame Artist: Maya Korenwasser, Ntropic
Motion Graphics Artist: Aaron Townsend, Ntropic
Production Assistant: Gillen Burch, Ntropic
Producer: Will Mok, Ntropic
Audio Engineer: Matt Wood, One Union
Music: Dvorák: Symphony No. 9
MLB Footage: SFG Productions

Brian Bacino, Creative Chief B2

February 14, 2015
Brian Bacino

NorCal Honda: Valentine’s Day vs. Presidents’ Day

By:
Valentine’s Day
You get it. If you want to have a really special Valentine’s Day, you gotta ditch the flowers and go with a love machine. Check out our Valentine’s Day effort for our NorCal Honda client.
“Love Machine” :30 TV

 

 

Baker Street Credits
President: Jack Boland
Chief Creative Officer: Brian Bacino
Chief Strategy Officer: Don Donovan
CD/Art Director: Corey Stolberg
CD/Copywriter: Bob Dorfman
Group Account Director: Dan Nilsen
Producer: Brody McHugh
Senior Account Executive: Whitney Randolph
Production Credits
DP: Kevin Emmons
EP: Mark Dwyer
Editor, Michael Pickman-Thoon, Rough House
Colorist: Roger Krakow, Rough House
Producer: Todd Lindo, Rough House
Motion Graphics Artist: Scott Bartholomew, Rough House
Assistant Editor and Compressionist: Elijiah Pahati, Rough House
Audio Engineer: Andy Greenberg, One Union
Music: The Miracles
Presidents’ Day

This year we ran the Valentine’s Day spot alongside our Presidents’ Day Icons.

 
“Coffee Shop” :30 TV
 

 
“Gas Station” :30 TV
 

 
“Snowboarding” :30 TV
 

 
Which campaign do you prefer?

Tell us here: https://www.facebook.com/BakerStreetAdvertising
 

Brian Bacino, Creative Chief B2

December 16, 2014
Brian Bacino

A Giant Postseason. Together.

By:

Screen Shot 2014-12-13 at 9.20.40 AM

That just happened.

The San Francisco Giants not only shocked the world again, but they kept us busy all through October — and happily celebrating most of November. So now on the eve of starting all over again for the 2015 season, we look back and share our Orange October digital, print, and outdoor efforts.

A special thanks and giant ups to photographer Brad Mangin whose genius inspired and often lensed the work of this year’s campaign. (manginphotography.com)

As the SF Giants leveled each impossible challenge, we stayed busy stirring the particles and stoking the mojo with our multi-platform social media pep rally.

Can’t wait to do it again.

Social Media Campaign:  

As a new story evolved daily throughout the post season, so did our presence in the Socialsphere. Here’s our Facebook, Twitter and Instagram campaign from Game 1 of the NLDS through Game 7 of the most Classic of Falls.

9.30.14 Post: If you had to win 1 game in enemy territory, you might as well send up an 18-game winner with a 2.98 era, a devastating left-handed slider, and the ability to fix the team bus if it breaks down on the way to PNC Park from the hotel: Suffice it to say, we at Baker Street are #Madbumbelievers!
(Photo by Brad Mangin.)

9.30.14_FB_We'reInItTogether

10.3.14 Post: Yes, yes, yes…%$&-ing yes! #OrangeOctober #OctoberTogether #SFGiants (Pence Photo by Brad Mangin.)


10.3.14_Giants_FB_Post_Pence

10.4.14 Post: Even though he’s out of the lineup, he’s still in it. #OrangeOctober #OctoberTogether #SFGiants (Photos by Brad Mangin.)


10.4.14_Social_Twitter_Pagan

10.6.14 Post: You can feel it in the air. It’s Panda Time. Let the big bear eat! #OrangeOctober #OctoberTogether #SFGiants (Panda Photo by Brad Mangin.)

10.6.14_Social_Twitter_Pablo

10.7.14 Post: Looking for the Beast to pull a Willis Reed at any moment. #OrangeOctober #OctoberTogether #SFGiants (Morse Photo by Brad Mangin.)

10.7.14_Giants_FB_Post_Morse

10.7.14 Post: Start the chainsaw! GRRRRRRR! #RallyVogey #OctoberTogether #BSABelieves (Photo by Brad Mangin.)

10.7.14_Giants_Post_Vogelsong

10.8.14 Post: Back against a wall? Who ya gonna call? #PenceVsFenceNoContest #OctoberTogether #OrangeTogether #SFGiants


10.8.14_Giants_FB_PenceCatch_Instagram

10.14.14 Post: Stick Together. #OctoberTogether (Panda Photo by Brad Mangin.)

10.14.14_Panda_Gum_Instagram

10.15.14 Post: Start the chainsaw. #OctoberTogether #RallyVogey (Posey Photo by Brad Mangin.)

The Embarcadero

10.16.14 Post: Bring’n Giant Game 5 Vibe. #OctoberTogether (Photo by Brad Mangin.)

10.16.14_Giants_FB_PenceCatch_V2

10.17.14 Post: “Saddle the HeII up! We’re burning it down!!!” #OctoberTogether #BurnItDownTogether

10.17.14_Giants_FB_PenceCatch_V2

10.21.14 Post: Live from KC: Madness. One Step Beyond. #OctoberTogether

10.21.14_Bum_Instagram

10.22.14 Post: Are you ready to get peaved in KC? #OctoberTogether

10.22.14_Social_Twitter_Peavy

10.24.14 Post: Tonight Live from AT&T Park: “Huddy and the Killer P’s.” #OctoberTogether  (Posey Photo by Brad Mangin.)

10.24.14_4Ps_Instagram

10.25.14 Post: 2014 World Series Game 4. #OctoberTogether

10.25.14_Social_Twitter_Timmy

10.26.14 Post: 2014 World Series Game 5. #OctoberTogether

10.26.14_Posey_Instagram

10.28.14 Post: Our bet is Peavy starts cussing during the National Anthem. #OctoberTogether


10.28.14_Game_6_WS_Social_Twitter_Peavy2

10.29.14 Post: Hudson to Lopez to Bumgarner to Affeldt to Romo to Casilla to Market Street. #OctoberTogether

10.29.14_Game_7_Hudson_Instagram

Print Campaign:  

We believed it would happen, even before it did. Our team worked feverishly to create congratulatory print ads in anticipation of our third World Championship in five years. We cheered proudly when Panda caught that fly for the last out. And again when these came out in the San Francisco Chronicle.

Screen Shot 2014-12-13 at 10.15.14 AM Screen Shot 2014-12-13 at 10.14.08 AM Screen Shot 2014-12-13 at 10.14.32 AM

A detail of the epic journey from the print ad above. Because, well, you’re gonna want to read this. (Click to zoom.)

Screen Shot 2014-12-13 at 10.16.08 AM

OOH Campaign:  

When we create postseason outdoor, we have no idea what fate has in store for the Giants. So we create messages that endure no matter what the outcome of the postseason.

PS_BayBridge_Bum2 Screen Shot 2014-10-21 at 2.38.57 PM

 
Credits:

President: Jack Boland

Chief Creative Officer/CW: Brian Bacino

Chief Strategy Officer: Don Donovan

Lead AD/Designer: Carrie Ammermann

AD: Sarah Inglis

CD/CW: Bob Dorfman

CW/Copyeditor: Robert Leon

Account Management: Viviana Bustillo-Aruca

Print Production: Jeff Teator

Social Content Manager/CW: Lesly Pyle

Giants_AllBSATeamPhoto

Brian Bacino, Creative Chief B2

October 3, 2014
Brian Bacino

Honda. NorCal Gets It.

By:

If you live in Northern California you know there’s a certain expectation of style and an even greater demand for substance. You know there’s no better place to live. NorCal is home to the brightest, most creative, most active people in the nation. These people get it. Work hard. Play hard. And look good doing it. These are the guiding themes of our new integrated campaign for the Northern California, Central Coast, and Central Valley Honda Dealers. Gorgeous film, an intelligent graphics package, and a charming new voice talent — introducing Rashida Clendening — combine to create a fresh campaign for Honda.

Check out our new TV spots, posters, and a slew of social media video teasers, featuring our stylish cast members and, of course, America’s most trusted car brand.

2014 Honda NorCal “Gets It” TV Commercial Reel:

In-store posters:

HDA_GetsIt_PilotPoster_NCHDA_GetsIt_FitPosterHDA_GetsIt_OdysseyPoster_NCHDA_GetsIt_CRVPoster_NCHDA_GetsIt_AccordPoster_NCHDA_GetsIt_Civicposter_NC

The 2014 NorCal Honda “Gets It” Teaser Reel:

Agency: Baker Street Advertising

President: Jack Boland

Chief Creative Officer: Brian Bacino

Chief Strategy Officer: Don Donovan

AD/Designer: Ken Woodard

CD/CW: Bob Dorfman

Producer: Brody McHugh

Management Supervisor: Dan Nilsen

Account Management: Whitney Randolph, Paul Salumbides and Chris Prieto

Account Planner/Statistician: Zak Armitage

Print Production: Jeff Teator

Social Media AD: Sarah Inglis

Social Media CW: Robert Leon

Teaser Video Editor: Harrison Chapman

Social Content Manager/CW: Lesly Pyle

Online Banner AD: Corey Stolberg

Production: Dwyer Productions

Director: Brian Bacino

DP: Kevin Emmons

EP: Mark Dwyer

Editorial:  Rough House

Editor: Michael Pickman-Thoon

Assistant Editor/Compressionist: Elijiah Pahati

Producer: Todd Lindo

Motion Graphics: MK12, Ratha Nou, Eric Stafford and Morris Watts-Zagha

Storyboard Artist: Halsted Hannah

Music: Music Orange and Singing Serpent

Colorist: Roger Krakow

Brian Bacino, Creative Chief B2

September 25, 2014
Brian Bacino

From the Desk of the Creative Chief: Back to School

By:

Anybody who ever went  back to school– that should be everybody, btw-  knows the bitter sweet feelings that go along with the end of summer.

Back to school in an Odyssey
Anybody who ever sent kids who have pretty much worked your last nerve over a seemingly endless summer, knows the elation that goes along with sending the little darlings back to class and out of your hair!

Happy about the end of summer

Those are the themes at work in our latest Labor Day Sales event for our Honda clients, ironically named “The End of Summer Celebration”. The parents are psyched.. the kids, not so much.

Our TV and online video featured elated parents driving their bummed out children to school on the first day.  Our kid actors could soooo relate… every one of them turned in a killer performance – they truly felt the pain. Check out the extended online version below.

And things really got fun when we turned over the Hondas – a Civic, an Accord, and an Odyssey!- over to the stunt drivers to see how much drifting and power sliding they could do with the world’s most reliable cars. Check out how much torque they got out of the Odyssey — nice job, Tony!

Big thanks to Tiburon’s St. Hilary School (where my own little darlings did their elementary and middle school time) for letting us turn their parking lot into a NASCAR track. And to all the players and crew.

Credits:
Production: Dwyer Productions
Director of Photography: Kevin Edmonds
Executive Producer: Mark Dwyer
Director: Brian Bacino
Stunt Drivers: Tony Vella, Adam Sewell, Danny Ryder
Music: Orange Music
Post Production: Rough House
Editor: Michael Pickman Thoon
Color Correction: Roger Krakow
Motion Graphics: Eric Stafford
Chief Creative Officer: Brian Bacino
Copy Writer: Bob Dorfman
Art Director: Corey Stolberg
Producer: Brody McHugh
Agency Editor: Harrison Chapman
President: Jack Boland
Group Account Director: Dan Nilsen
Account Executives: Whitney Randolph and Gloria Birch

Brian Bacino, Creative Chief B2