To open the 2016 SF Giants season, we created a multi-media campaign leveraging the mystique and symbolism of wearing your heart on your head, and how wearing the SF Giants hat brings baseball’s most passionate fans together.

The San Francisco Giants thrive on the energy and inspiration provided by baseball’s best fans. This unique player/fan relationship, this genuine power of togetherness, is what the 2014 SF Giants campaign is all about: All Together. Stronger Together.

Tapping into hidden truths about SF Giants fans’ purchase motivation, we created an integrated campaign that put our “+Together We’re Giant” theme to the test. Leveraging social media, we invited fans to be part of the campaign, which helped shatter season ticket sales records and create a phenomenon where both fans and players believe in the mystic power of the 40,000 strong.

Image for Success is a nonprofit that provides complimentary wardrobes to help people succeed. As their services grew, their image needed an update too. So we created a new name, a new logo and a video to help them tell the story of why “Image for Success” became “Bloom.”

The “Together We’re Giant” campaign highlights the unique symbiotic relationship between Giants players and fans. This theme grew into a legacy line for the Giants organization, not only in marketing, but also as the team’s philosophy.