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Baker Street
December 13, 2017

2017 Giants Integrated Campaign

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The 2016 Giants had a storied start, boasting 4 All-Stars and giving fans hope for a 4th World Series Championship in 6 years. Then they completely collapsed in the 2nd half — barely making the Post Season — and getting beat out by the eventual 2016 World Series Champs, the Chicago Cubs. To keep fans interested for the 2017 season, we knew we needed to entice them with more than the promise of wins. So we took a different approach that was born out of our research, pitching AT&T Park as The Ultimate SF Experience.

September 28, 2016

#AskAnyHondaDriver Testimonials

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We searched for the most authentic Honda stories in Northern California via social media. And what we found were arguably the best, and in some cases, most colorful characters on earth.

September 28, 2016

2015 Multi-Media Campaign

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“WE ARE SF WE ARE GIANT” is a proclamation of the San Francisco Giants unique relationship with its fans and a celebration of their 3rd World Series in 5 years. The campaign begins with a 60-second black and white film showing San Francisco the night of Game 7. It continues with a series of soulful spots featuring intimate off-camera conversations with Giants players and coaches, set against slow-motion highlights of the most memorable moments from the championship season.

September 29, 2016

Website

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BSA created NorCalAcuraDealers.com to provide dealer locator information, offers, competitive comparisons, and model shopping — all within an environment that served the brand’s smart luxury aesthetic.

August 25, 2016

Go Small Get Big

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Our mad scientist of data discovered that Honda was deceptively soft in its small SUV line. Our behavioral economist pointed out that the nation was experiencing an increased interest in small SUVs. So Baker Street went Small and got Big.

September 29, 2016

Digital

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Harnessing the energy from the sun, and the voltage of social media, we showed moms that Sun-Maid Raisins aren’t just a healthy snack, they’re also a source of power — and fun.

September 29, 2016

’51 Dons Documentary

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The 1951 University of San Francisco Dons football team included 9 future NFL stars. They finished the season, unbeaten, untied and headed to the Orange Bowl, but only if they left their two African-American players behind. Refusing to succumb to the racism of the time, the entire team stayed home. It proved to be a much bigger victory than any football game could deliver. And a story we were honored to tell.